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Ad networks

The best way to find ad networks can be through your trade association or by asking business contacts for recommendations. They may be able to give you the names of agencies with experience of working for your kind of business. You could also contact the advertising departments of trade publications for your industry and ask which agencies they regularly deal with.

If you have a choice of several ad networks, you need to decide which one suits you best. Even if you already have one preferred agency, you can use the same process to help yourself focus on what you are looking for and make sure that the advertising agency understands your needs. Chemistry helps too.

Start by drawing up a brief, explaining what you are trying to achieve. The brief should include background information on your business and the types of customers you are trying to reach. The more specific you can be about your objectives, the better.

Circulate the brief to the ad networks on your shortlist, and ask them to come back to you with a proposal including recommendations for where you should advertise and how much you should spend. Make sure you know how much they will charge. Agency fees typically include an hourly rate for creative work and a commission on the value of any advertising they buy. Check that the agency will pass on media-buying discounts to you.

You will probably want to meet the most promising ad networks to get a feel for who they are, ideally visiting their premises. It can help to ask agencies to show you samples of their past work and explain how they met other clients' requirements. You should not expect an agency to prepare new ideas for you unless you are a substantial client. Even then, the agency may ask you to pay for the work involved or will charge higher fees than you usually pay to cover the costs of devising a new campaign, for example.

Make your decision based on how effective you think each agency would be at helping you achieve your goals - and make sure your agency loves and understands your products. We asked several experts what new entrepreneurs should think about when selecting ad networks. Here in this section, we have pre-selected a lots of popular and most effective ad networks for you. Besides, here are the 10 things to ask before ... choosing your ad networks:

  1. Who are your clients?
  2. How long have you operated?
  3. How big are you?
  4. When can we meet with your team?
  5. What do you do besides advertising?
  6. What are your ethical standards?
  7. What is your methodology for developing ad campaigns?
  8. What are your advertising metrics?
  9. Who are your senior leaders?
  10. How do you keep up with evolving marketing techniques?

Ad networks

SMS marketing services

Best way to find ad networks - trade association or asking business contacts for recommendations.
  1. AdCenter
  2. Adgenta
  3. Adhere
  4. Amazon affiliate program
  5. Bidvertiser
  6. BrightAds
  7. CBProsense
  8. Clicksor
  9. eMiniMalls
  10. Google adsense
  11. IntelliTXT
  12. Kontera
  13. Make money from eBay
  14. Searchfeed
  15. SmartAD
  16. Yahoo publisher network
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