Microsoft AdCenter (formerly MSN AdCenter
) is the PPC (pay-per-click) affiliate program launched by Microsoft, that provides pay per click advertising on both the Bing and Yahoo! search engines. This is similar to Google adsense and gaining popularity as Google adsense. Microsoft AdCenter Publisher is basically designed for search advertising, i.e, Advertisers who want their ads to be displayed on popular keyword search results.
Bill Gates' Microsoft was the last of the big three search engines - Google, Yahoo and MSN to develop its own PPC ad network. Until 2006, all the ads displayed on MSN search engine were supplied by Overture (and later by Yahoo). MSN collected a portion of the ad revenue in return by displaying Yahoo ads on its search engine. MSN search initially showed both Yahoo and Microsoft AdCenter ads in its search results. As of June 2006, the contract between Yahoo and Microsoft expired and Microsoft is currently displaying only its own ads. Microsoft has now started its own affilate programs for publishers, Microsoft® AdCenter Publisher Program, which is similar to Google adsense. If you are already an advertiser, you automatically become a publisher. For further information, please visit Microsoft pubCenter web-site.
In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft AdCenter occurred in October 2010. On September 10, 2012, AdCenter was renamed as Bing Ads, while the Search Alliance was renamed the Yahoo! Bing Network.