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Microsoft AdCenter (formerly MSN AdCenter) is the PPC (pay-per-click) affiliate program launched by Microsoft, that provides pay per click advertising on both the Bing and Yahoo! search engines. This is similar to Google adsense and gaining popularity as Google adsense. Microsoft AdCenter Publisher is basically designed for search advertising, i.e, Advertisers who want their ads to be displayed on popular keyword search results.

Bill Gates' Microsoft was the last of the big three search engines - Google, Yahoo and MSN to develop its own PPC ad network. Until 2006, all the ads displayed on MSN search engine were supplied by Overture (and later by Yahoo). MSN collected a portion of the ad revenue in return by displaying Yahoo ads on its search engine. MSN search initially showed both Yahoo and Microsoft AdCenter ads in its search results. As of June 2006, the contract between Yahoo and Microsoft expired and Microsoft is currently displaying only its own ads. Microsoft has now started its own affilate programs for publishers, Microsoft® AdCenter Publisher Program, which is similar to Google adsense. If you are already an advertiser, you automatically become a publisher. For further information, please visit Microsoft pubCenter web-site.

In January 2010, Microsoft announced a deal in which it would take over the functional operation of Yahoo! Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft AdCenter occurred in October 2010. On September 10, 2012, AdCenter was renamed as Bing Ads, while the Search Alliance was renamed the Yahoo! Bing Network.

Is Microsoft AdCenter better than Google adsense and other PPC affiliate programs?

Though Google adsense is considered as the leader in the PPC affiliate market, Microsoft AdCenter also offers good features and is an emerging player along with Google adsense,Chitika and and Yahoo Publisher network. MSN sends high quality traffic which benefits both advertisers and affiliates.

Content ads on the Microsoft content network give advertisers the opportunity to have their search ads placed on high-traffic editorial pages. Matching content-targeted ads on relevant web pages are a unique feature of Microsoft ads. Due to this feature, affilates can obtain good CTR (click-through-rates).

AdCenter Ads allows advertisers to target their ads by restricting their ads to a given set of demographics and by increasing their bids whenever the ad is seen by a user of a certain demographic. As of November 2006, no other PPC advertising system has a similar feature. Similarly, AdCenter Ads allows advertisers to run their ads on specific days of the week or certain times of day. Similar to AdWords Editor, AdCenter Ads provide an desktop tool to manage campaigns offline, called as Bing Ads Editor. Using this editor you can make offline changes to your campaigns and later sync it online. AdCenter Ads also provides APIs that can be used to manage advertising campaigns.

Though it's tough to give a flat rating for Microsoft AdCenter when compared to Google adsense, Microsoft AdCenter has its own unique feature of search ads. When implemented after thorough analysis based on the nature and content of your websites, you can earn considerably through Microsoft AdCenter. To learn more, please visit the How content advertising works page.

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Best way to find ad networks - trade association or asking business contacts for recommendations.
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