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Kanoodle was founded in 1999 as one of the early pioneers in search-targeted sponsored links. After signing up, I checked out their system and noticed the web site I applied with was not yet approved. I found it interesting that each domain was scrutinized, and that spoke volumes to me about their quality standards. I added my other testing domains, and they were all approved in less than a day.

BrightAdsBy mapping BrightAds to "topics" and "segments," not to keywords, they match the content of your site to hand-picked areas of interest. This means the ads we show are always relevant to your visitors. Kanoodle has offices in Buffalo, NY and New York City. Owners of Web sites, RSS feeds and domains enjoy the revenue benefits of partnering with Kanoodle through our simple-to-use distribution programs. Your visitors will appreciate the relevant information our ads bring to your space, and you can appreciate their money-making potential. Put Kanoodle's sponsored links on your Web site and earn revenue with every click! No matter what type of content you have on your site, Kanoodle has BrightAds to match - so they're always relevant and sure to appeal to your site's visitors.
  1. Clearly Defined Revenue: BrightAds are text based, revenue-per-click (RPC) sponsored links. This means advertisers pay every time a visitor clicks on the links - and we'll pay you a 50% share of the charge.
  2. High Revenue-Per-Click (RPC): Kanoodle's RPCs are highly competitive, with many topics monetizing at a rate significantly higher than our competitors.
  3. PayPal: BrightAds offers easy payment via PayPal.

I also emailed Doug Perlson about their new "cookie drop" program that he had mentioned at the New Orleans conference. He replied and told me they were rolling out the beta as he typed, and would immediately approve me for this product. Nice succinct reply, and he set me right up. Kanoodle launched a program last week that represents an interesting new development in online advertising networks and behavioral targeting. BrightAds Cookies pays publishers to distribute Kanoodle's targeting cookies regardless of whether they carry corresponding ads or not.

By collecting data on users who visit sites outside its own ad network, Kanoodle expects to target more relevant ads to those users when they visit sites that serve Kanoodle's BehaviorTarget ads.

Ad setup

Once logged in, their ad setup is simple to understand and use. I clicked on "Your Ads" tab to grab my ad code. On the overview, you can run BrightAds Content ads, which I will be focusing on here, as well as BrightAds RSS, BrightAds Pops, and BrightAds Cookies. Moving on to the Content ads, there are a few different sizes available:
  1. Ad Tower

  2. Ad Tower

  3. Single Ad

  4. Single Ad Banner

  5. Ad Leaderboard

  6. Ad Box

  1. Single Ad, Title & URL only

  2. Ad Jumbo Leaderboard

  3. Ad Box

  4. Ad Pop Under

  5. Ad Pop Under

  6. Ad Pop Under


Ad setupInteresting that they have pop unders listed on the Content section instead of the BrightAds pops section. As a pop up hater myself, I won't be commenting on them here at all. No offense, and if you were reading this hoping for popup info, I apologize. Sorta. So I picked my ad size, and setup my custom ad colors, which was very similar setup to adsense color customization. I ran with it on 3 domains. One Example on the left.

BrightAds Cookies - Cookie drop program

I found this product very intriguing, it is a behavioral targeting offering. Basically you just paste some JS code on your site, and earn from visitors clicking on ads on other sites after they leave yours. They give you a small cut, 5% of the CPC, for helping them better target their ads. So if a visitor at your Rolex watch site later hits MSN (who also run BrightAds), Kanoodle may serve a Rolex ad up as part of their behavioral targeting. You get your cut by having set the cookie first. An interesting way to earn, no doubt. You only earn pennies a click, but they can add up on busier sites. If you have a high traffic site, you might want to see if this will produce a few extra bucks.

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  7. CBProsense
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  12. Kontera
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  14. Searchfeed
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  16. Yahoo publisher network
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