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Know your target market

"Target market" or "target audience" is the portion of the market to which your product or service(s) is to be sold or marketed to. It is defined by age, gender and/or socio-economic grouping. Target marketing is a strategic approach to creating a marketing mix for a specific, targeted market segment and set of buyers (e.g. Software engineers > 28 years age, only for Indian people, etc.).

Make your study as complete as possible. Use the Internet to conduct research. This will help you to narrow down your target by interest, demographic, and common trends. You can use the following questions to aid you assess your market analysis :

  1. Who is your target audience?
  2. Where is your target audience located?
  3. Are you targeting business or consumer sectors?

Assuming you have done your homework and researched your target market, you first need to segment your target market so that you reach the most likely potential customers and do not overlap in your efforts.

Once you have narrowed down your audience, devise a means of reaching them by presenting something of special interest to them. Often, new businesses use the fact that they are brand new to lure their target audience. People like being in on the ground floor of something new, especially if you are catering to their specific tastes. Try answering the following questions :
  1. What do they think about your current brand?
  2. What would you like them to think about your brand?

Now the next big thing - try to establish a means of communication with your target group through newsletters, email, or mailings. As your core target audience becomes satisfied customers, they will help you build customers through viral marketing.

  1. How will you attract them to your products or services?

You still have a lots of job left. There may be other parties who are already doing the same business as yours! You need to differentiate your marketing message so your target clients will buy from you instead of your competitors. Try providing some value additions - help them to help you by offering incentives, such as buy-one-get-one-free offers, discounts for referrals, and forward-to-a-friend links in newsletters and on your Web site. Draw their attention to your business.

  1. Who else is competing for their loyalty and devotion?

Build a solid group of steady customers and keep marketing to your loyal customers as your business grows.

Affiliate Marketing


Common Mistakes and Solution

  1. What is Affiliate Marketing?

    Affiliate marketing is an advanced form of advertising. A website publisher (the 'affiliate') promotes the products or services from another website (the 'merchant' site).

  2. Road to success

    Get a complete and simple road map to affiliate success.

  3. Join Affiliate Networks

    Studies show that nearly half of these networks count several thousands affiliates each.

  4. Use Search Engines

    Use search engines to find the exact suitable affiliate products list for your web site to advertise.
  1. Picking the Wrong Product

    You probably should start with purchasing the product you're about to promote as you should be able to tell your readers everything they need to know about it.

  2. Know your target market

    Make your study as complete as possible. Use the Internet to conduct research.

  3. Invest in your education

    If you don't know how to do this, you must learn! Otherwise, you will mess up!

  4. Create focused campaigns

    Most of the newcomes fails in affiliate marketing, because they don't know what they are trying to achieve.
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