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Affiliate how to

This information is for people who are new to affiliate marketing. Since I know that a lot of you are working on the affiliate side of things, I'd like to tell you few affiliate how to - what seems to work well for affiliates from my perspective (and, in some cases, what turns me off personally as a vendor).

Do's

  1. Do sell your visitors the product before they ever click on your affiliate link. When visitors are marketed to by both you and the vendor, they are more likely to make a purchase than they would be if you just hit them with a link and left all of the promotion to the vendor.
  2. Do get in touch with the vendor and ask if they are able to provide you with some unique sales materials. I love the chance to decide what goes on my affiliates' pre-sale pages, and I know what works when it comes to marketing my product, so I have no problem with providing my affiliates unique content when they take the initiative to ask for it.
  3. Do experiment constantly with new sources of traffic, with a continuing focus on the ones that seem to produce results.

  1. Do seek out communities of people who are likely to be interested in the product you're selling. Earn their trust over time instead of bludgeoning them to death with your marketing agenda.
  2. Do keep your affiliate marketing honest. Pretending to have used products you haven't really used, hiring people to make phony video testimonials, and making promises which the products can't keep are not necessary in order to be successful as an affiliate. Operating that way is pointlessly risky and shortsighted.

Don'ts

  1. Don't blast the vendor's website with untargeted traffic. It won't make you money, and the vendor's conversion rate will go down. Nobody will be happy.
  2. Don't spam affiliate offers, by email or otherwise. The idea here is to build a real business that you can take pride in, that won't get you into any trouble, and that will last. Plus, ClickBank explicity forbids you from engaging in any kind of spamming, and they can close your affiliate account at their discretion.
  3. Don't try to fool people into thinking they can get the vendor's product for free by uploading your affiliate link in a text file to the free file download sites. It will often appear on the same page as the vendor's website in the search results, and they WON'T be happy about that. Remember, vendors can ask ClickBank support to block you from promoting their products.
  4. Don't spend all of your time, or even most of your time, on chasing short-term income. Slow and steady increases over time add up to a stable career, producing an income you can count on month after month. I'm not suggesting that you should ignore your immediate financial needs, but the sooner you start thinking long term, the better.
  5. Don't buy PPC ads containing the vendor's product name unless you clear this with them first. Most vendors do not want you to put a sponsored ad next to their #1 result for their own product name. It simply siphons off sales, almost all of which the vendor is already getting without you since the visitors are searching specifically for their product. You'll cause them to lose money on the commission they're paying you. In other words, you'll make yourself a financial leech instead of an asset, and vendors want you to be the latter in exchange for your commission percentage. I've had to contact ClickBank support and have them block certain affiliates from promoting my product because of this.
Affiliate marketing has to be one of the quickest, and easiest ways of making money online. As an affiliate marketer, you don't need to create products, you will be selling other peoples. You don't need to hold any inventory, you don't need to accept payments, and you don't need to build super sales pages, in fact almost all of the work has been done for you. As an affiliate marketer, all you need to do is bring customers to your chosen affiliate program, and be aware of the above affiliate how to's.

A common question asked by people new to affiliate marketing is "What should I start with?" It is best to start with an area that you know well. It will make it easy for you to build a site if it's a subject that you know and are interested in. You can add your own personal touch and opinions to the site. If you try to build your first site from something in which you have no interest, the site soon becomes a painful and boring task.

Choose a merchant based on what you like, or better yet select a few. Promoting 3-4 merchants on the same site gives visitors to your site a variety of destinations to choose from. Doing this provides you with data on what your visitors want to see, and can provide you with important information on how well the different merchants perform against each other when put head to head.

You will see a lot of sites which talk about "Parasites", "ParasiteWare" and "ScumWare." All of these are applications which can redirect, overwrite, or intercept your visitors (along with YOUR commission) and change your visitor into their visitor. Many of these masquerade as shopping support software, file sharing applications, browser help objects (BHOs), and hidden applications installed on a user's PC via drive-by installs or in bundled software packages.

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