Search Engine Optimization is something that people get hung up on too much and it’s mostly because there is so much misinformation, half-truths and outdated ideas floating around about the subject. The current state of affairs has been brought about as the result of spammers trying to ruin everything for the rest of us, and search providers – mainly Google – desperately trying to keep it all in check
The problem with many SEO experts is that they engage in practices that have negligible effect on actual search engine rankings, and in some cases can actually get you punished by the big G.
On the other hand, there are many so-called SEO Experts that think they know it all, but many just chirp what the other big birds are saying. They know the lingo and nothing more. It’s the old saying – you can talk the talk but can you walk the walk?