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PPC vs SEO

Which one you prefer SEO or PPC? Nearly as often, we’re asked whether there’s any advantage to doing both, or if PPC and SEO are mutually exclusive. SEO and PPC are search engine marketing techniques that are used to drive targeted traffic to your website. But which method is best for your company?

PPC, or Pay Per Click, ads are a way of buying visitors to your website by bidding on advertisement placements among the search engine results for specific keywords. Search engine optimization or SEO, as discussed throughout this website, is a natural way of achieving top search engine placement by creating a keyword rich website with a strong linking structure.

  1. While both PPC and SEO marketing tactics have advantages, natural search engine optimization tends to have a higher return on investment (ROI) over time. In fact, a Jupiter Research study found that companies who outsource both their SEO and PPC campaigns show a significantly higher ROI with natural search engine optimization.

    Users tend to trust natural search engine results to be relevant to the information they are seeking, and are more likely to click on a natural SEO result.


Polls
  1. Though PPC has its own advantages. It's often good compared to SEO. With PPC you can start immediately - with advertisements online in as little as fifteen minutes. Whereas SEO takes time - can take as long as three months to really kick in, and even years to be on page 1. PPC can start driving traffic to your site before your SEO takes effect. Also, it's often easier to sell PPC to management because the concept is similar to traditional advertising, and provides for direct accountability. It's easy to track measures of success. It's an effective way to drive qualified traffic to your site, and it allows you to expand your opportunities.

  2. PPC gives you more traffic and good way to promote your business, if utilized properly. With PPC you can have the following advantages
    1. Gives immediate online presence
    2. Have a new site? Have ads in an hour
    3. Start getting ROI sooner
    4. No ramp up time
    5. Great for seasonal items or time sensitive promotions
    6. Great for testing
    1. Easily test effectiveness of new marketing message or site design change
    2. Quickly gather feedback
    3. Regulate traffic volume
    4. Sales pipeline empty? Use PPC to push traffic
    5. Overloaded? Pause campaigns or cut back spend
    6. Have limited sales season? Saturate market while demand is high
  1. Where PPC campaigns can really shine, is in conjunction with natural search engine optimization. PPC is also an effective way to get exposure for highly competitive keywords. While it might be too costly to receive top search engine positioning for these search phrases with natural SEO, you can still get the benefit of targeted traffic using PPC. Finally, PPC can help emphasize your site's dominance for your main keywords. Search engine users who see results for the same site in the natural listings and in the PPC advertisements often feel that the site is more trustworthy than if it is found in one result alone.
  2. Another point has been brought up recently - that the search engines are pushing organic listings down with mixed media (blended, universal) results.

  3. Certainly there are many advantages to both PPC and SEO, and they can compliment one another. Actually, a recent study from a couple of NYU Stern professors found that organic search engine results can play a direct role in whether or not a paid listing is clicked.

SEO techniques

Ethical SEO techniques

  1. Effective SEO techniques
    The simplest and most effective SEO techniques which you can implement on your site without hassle.
  2. Black hat SEO techniques
  3. White hat SEO techniques
  4. SEO to increase traffic
    The best ways to increase traffic is by using informational content with targeted keyword phrases. Still many other fators should be highly considered for SEO to increase traffic.
  5. VKontakte advertising
    Having your content reposted on Vkontakte is strongly correlated with SEO performance than all traditional SEO methods.
  6. PPC vs SEO
  7. How to succeed in SEO
    Knowing how to succeed in SEO and what the most common hurdles to SEO are, before starting a project, can help prevent problems before they occur.
  8. Encourage incoming links
  1. On page SEO
    1. Content for SEO
    2. Duplicate content and SEO
    3. Meta keywords SEO
    4. Check keyword density
    5. Optimize keywords
    6. Meta description SEO
    7. Title tag SEO
  2. Off page SEO
    1. Internal link building
    2. Incoming links
    3. Link building strategy
    4. Organic link building
    5. Optimizing url structure
    6. URL rewriting
    7. URL rewriting using session
  3. SEO for mixed media


VKontakte advertising

Socializer
FREE service to make updating your social networks a snap!
Polls
According to SEO experts, sharing engaging content in social networks like VKontakte - correlates with higher search rankings much more than traditional SEO techniques. Apart from VK share, another side of VKontakte advertising that startups should use as much as possible - is "Reposts".

An advantage of reposts over VK share is : it exposes the original VK post to the larger audience - along with the VK user who originally posted it. VK share doesn't expose the poster. Thus "Reposts" can bring a hell lot of social influencers to your Vkontakte profile - boosting your brand's reputation accross the Vkontakte network.

Of course, you need to actually post links to your content in Vkontakte. If you're not sharing links to your content, how is anyone going to repost them? You won't gain any benefit from relying on just your users to link to your content. In fact, you should probably link to individual blog posts 2-3 times in the days following publication. More exposure at different times reaches different segments of the audience. It's up to you, though, to figure out when the best times to make those VK posts are.

  1. VK post
    Many global brands like Coca-Cola and Samsung actively use VK in their marketing plans which can be easily tracked through the platforms analytics - Socialbakers. Get Free Followers can help your VK Post reach millions of VK users, without needing you to spend much time on it! This is also a FREE service.

In fact reposting others' contents is also as important as getting reposts for your own! Repost for other people looks like doing promotion for them. Why shall you do that? There are some reasons and take advantage of reposting. When you repost for an individual, you are attracting him to notice you in a really welcomed manner. Unlike most of the other Vkontakte users that attempt to repost as significantly as possible in order to entice their fans to read their posts. Repost for a person who have not yet followed you on VK will possibly entice him to become your follower.

  1. Pick the style that matches your audience best.
  2. Don't ignore mentions. React in a positive manner.
  3. Repost others to increase your following.
  4. Share knowledge from different sources that align with your business values.
  5. Be creative. Don't be afraid to repost VK posts that will make your followers smile.

Google is prioritizing quality these days. It is so important that, Get Free Followers also rewards you with some coins for reposting other users' Vkontakte posts - just to encourage it.

Sharing and getting your content reposted on Vkontakte and getting people to engage with it is much more strongly correlated with SEO performance than all traditional SEO methods save one: the number of backlinks. The reason being - quality of those backlinks. Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevant.


Diigo

 

Vine ideas

  1. Follow on Diigo
    You need do nothing more than write good articles to court future followers. Still, you'll need a tool like Get Free Followers - which will promote your Diigo profile to a large userbase!
  2. Diigo Bookmarking
    They have educator accounts specifically geared towards getting K-12 teachers to use their service, so they have lots of educators who view and share their bookmarks. This is also what most of our users are!
  3. Delicious bookmarking
    Delicious brings a powerful community aspect to social bookmarking. Make the most out of this!
    1. Delicious Bookmarks
      It is more than just a bookmark site - it's a social bookmarking site - means there's a focus on sharing along with storing.
    2. Delicious Subscription
      Start following your friends and family. If you find great links / content, follow them. Everyone might reciprocate and follow back. Or, let Get Free Followers do the job for you!
 
  1. Revine king
    You should always look for a lot of people to watch your videos, expanding your reach within the Vine network. However, this is only possible if there are people who actually view your page and share your videos. In Vine, this is done by getting Revines.
  2. Free Vine Followers
  3. I want to be famous Vine
    There are lots of reasons for why should you boost Vine comments that amalgamate into a super-huge reason that is to make you famous on Vine! This will actually help you lead your clip to be included in the Famous page and build a stronger Profile on Vine.
  4. How to get Vine Likes?
    Use Get Free Followers to receive safe and guaranteed Vine Likes.
  5. How to get more Loops on Vine?
    One Vine Loop is equal to one view from a particular IP address. Every Vine channel that has ever been started has always had the same problem: No loops! Everyone starts at zero. It languishes in mediocrity ... unless it gets a boost from our Vine Loops service!
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