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Long tail keywords

Long tail keywordsAll businesses can take advantage from using niche long tail keywords to improve their SEO and find new customers for their products and services. Long tail keywords generally refers to searches of 3 or more keywords, each one narrowing the search to a more and more specific sector, service or product.

A person who is using short tail keywords (general keywords to be specific) such as digital camera may be looking for different brands/models available in digital camera or might be conducting some research on how digital camera works. So it is better to make your category pages filled with short keywords. E.g.: Digital Camera, Desktop, etc. Here is an example:
  1. A general search might be on the word ‘Jewellery’
  2. A more detailed search might be ‘Silver Jewellery’
  3. And a long tail search might be ‘Buy Silver Jewellery Online’

Obviously the narrower the search, the fewer searches but a lower quantity will mean a higher quality as your website will more closely match their EXACT requirements.

Ranking well for short keywords is not a bad idea, but at the same time it may not work always. A person who is using long tail keyword such as "Canon power shot digital camera 2MP" has already done some research and may be evaluating the product price, merchants selling it, etc... and is more likely to purchase the product. Here are the simple strategies you can follow:

  1. Brainstorm

    : Start with Google Keyword External. The first search is just using single words. For example for your market start with words like: seo, keyword, keywords, content and so on. It's very important to let the tool suggest related terms that people are searching. These terms are really the starting point of your search. The same method can be applied using Google Sktool. Choose one main keyword and then go to step 2.
  2. Competitor analysis

    : Perform a search on Google for that main keyword. The things that you need to pay attention are the general competition and title competition. These numbers play an important role in deciding if a keyword is worth targeting or not. So write this down: you’ll have to compare it with the data for the long tail keywords.
  3. Use the Wonder Wheel to see what other keywords people searched after the main keyword. Watch the competition and when you find something under 1 million or maximum 2 million you can go for it. Write it down.
  1. Also use Related Searches to see what the search engine says that are the related keywords other people searched (these searches are not necessarily performed after searching for your keyword). Again look at the competition and make your own decision: is this keyword relevant and also have a decent competition.
  2. Keyword relevancy

    : Return to Google Keyword External Tool with the long tail keywords that you found. Keep in mind that these keywords were definitely searched by someone but this is not enough. So, you’re checking to see if the tool says it has Not Enough Data or shows you a number. Depending on your market you choose to target a long tail keyword or not. Sometimes a search volume of 100/month can be enough, other times you’ll need a few thousands. It’s relative and depends on the overall search volume trends from your market.

Consider the use of long tail keywords in hyperlinks (the link anchor text) to your specific web pages, blog posts, articles and other social media. You can have a number of these long tail links going to each page. It appears as if Google is giving greater weight to varied, long tail links to page – to Google, longtail links appear both more ‘natural’ and also closer to what your website visitors are actually looking for.

If done successfully the use of these links will do more than improve your ranking for those specific terms. It’s likely that it will be indirectly affecting the page’s importance for shorter versions of the hyperlink – so where the long term tail is ‘Buy Silver Jewellery Online’ both variations, ‘Buy Silver Jewellery’ and ‘Jewellery Online’, get affected as well as other possible key phrase combinations. Additionally the page and then the website will gain authority as you build authority from the base (of long tail keywords) to the top (Homepage).

SEO tips and tricks

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