Be independent, be your own financial planner
 
Search our Website:
Go to Bottom
 
  1. Monetizing Social Media : Find out how social media can also be a great money making tool.
 
  1. Pure Money Making tools : Here we are composing tools to help you manage, optimize and guide your internet marketing strategies!
  2. SEO Forum : Use our open forum. You can use this as an opportunity to share your links and make profits!

Multi-variate split testing

Multi-variate split testingA more complex test, the multi-variate split testing allows you to test multiple page variables at one time. Unlike simple A-B split testing, multi-variate split testing can essentially test endless variable combinations. There are two principal approaches used to achieve multivariate testing on websites:
  1. Page tagging

    : It is the process where the website creator inserts Javascript into the site to inject content variants and monitor visitor response. This typically tracks what a visitor viewed on the website and for how long that visitor remained on the site together with any click or conversion related actions performed. Page tagging is often done by a technical team rather than the online marketer who designs the test and interprets the results in the light of usability analysis.
  2. Establishing DNS-proxy

    : By establishing a DNS-proxy or hosting within a website's own datacenter, it is possible to intercept and process all web traffic to and from the site undergoing testing, insert variants and monitor visitor response. In this case, all logic sits server rather than browser-side and after initial DNS changes are made, no further technical involvement is required from the website point of view. SiteSpect is known to employ this method of implementation.

Polls
There is no doubt that multi-variate split testing has the potential to give you the biggest bang for your testing buck. Multivariate algorithms also tell you what things on the page are causing the most influence on your effectiveness. Powerful information for further testing. Perhaps the most compelling advantage of multi-variate split testing is that the algorithm automatically determines the best page design for you. Several methods in use for multivariate testing include:
  1. Discrete choice


    Discrete choice and what has mutated to become choice modeling is the complex technique that won Daniel McFadden the Nobel Prize in Economics in 2000. Choice modeling models how people make tradeoffs in the context of a purchase decision. By systematically varying the attributes or content elements, one can quantify their impact on outcome, such as a purchase decision. What is most important are the interaction effects uncovered, which neither the Taguchi methods nor Optimal design solve for..
  2. Taguchi method


    This is a variety of multi-variate split testing method created by Genichi Taguchi. This is the testing technique that propelled the Japanese automakers to dominate the world market. His testing method is divided in 3 different tactics:
    1. The loss function
    2. The off-line quality control philosophy
    3. Innovation in the design of experiment
  1. The Taguchi Method is a special type of multi-variate split testing that can cut short the long time period that it takes to simple A-B split test all the elements on a web page. It can be confusing for any marketing beginner and even for some advanced marketers.

    It actually would take me a whole book to explain it in detail... But, in internet marketing using the Taguchi Method is when you plan your marketing test by understanding the real function of your ad, product or website, and the goal you want to achieve. You can apply this data into the multi-variables or factors of your site, page or ad that will be changed for the testing and tracking experiment. If you want a complete explanation about this go to the Taguchi Method page at Wikipedia.

  2. Optimal design


    Optimal design involves iterations and waves of testings. Optimal design allows marketers the ability not only to test the maximum number of creative permutations in the shortest period of time but also to take into account relationships, interactions, and constraints across content elements on a website. This allows one to find the optimal solution unencumbered by limitations.

SEO tips and tricks

SEO terms

  1. Press releases and SEO
    Many companies don't take advantage of the combined benefits of press releases and SEO. They don't understand that press releases can be part of your SEO efforts
  2. Who to submit a press release to?
  3. How to write press release?
  4. Split testing
    Split testing is a way of testing two different sales messages to find the most effective one.
  5. Image optimization SEO
  6. Typos for SEO
    If you don't use typos for SEO in your website you could be losing out on traffic that is legitimately looking for your business.
  7. Link building and page rank
  8. Increase traffic by link building
  9. Tips for keyword optimization
  10. Page rank for small business
    Page Ranking algorithm tends to privilege small businesses. Find out how...
  1. Split testing techniques
  2. Simple A-B split testing
  3. Multi variate split testing
  4. Dangling links
    An important aspect of outbound links is the lack of them on web pages, and the relationship between dangling links and page rank.
  5. Long tail keywords
  6. Page ranking algorithm
  7. PR using outbound links
  8. What is PR0?
  9. Post penguin SEO
    It was the technical SEOs that has been abusing the algorithm, and where their knowledge and experience is needed on the good side of post penguin SEO.
  10. The damping factor
    PageRank theory assumes, an imaginary surfer who is randomly clicking links will at some stage desist from clicking. The probability, the person will continue is the damping factor d.
trade online
Content updates

Email Notification

Share on APSense

Seed Newsvine

 
You are here :
Home » Search Engine Optimization » SEO tips and tricks » SEO terms » Multi-variate split testing
Bookmark this topic :
Bookmark and Share
 
 
Subscribe to our Content Pure Money Making updates Subscribe to our Community Financial information sites Internet business services Websites of the future

Join Traiborg

 
 
 
 
 
Go to top
 
Home  |  About Us  |  Contact Us  |  Links  |  Submit Your Site  |  Exchange Link  |  Sitemap  |  XML Sitemap  |  Toolbar Copyright © 2009-2014 Pure Money Making.net.
All Rights Reserved.