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Post penguin SEO

Post penguin SEOIt was the technical SEOs that has been abusing the algorithm, and where their knowledge and experience is needed on the good side of post penguin SEO. Panda and Penguin updates came about mostly because of the abuse done by these methods. To really get out of Panda and Penguin, it all boils down to 2 main things.
  1. Quality Content: Anti-Panda

    :- Quality content comes from the writers. And these content ideas that can bring a natural buzz comes from the marketers. Marketers may look at quality content in various ways, not only text, but also video, tools, images, anything they can promote.
  2. Natural Links: Anti-Penguin

    :- Natural links are generated from that same quality content.
And for years many people have been trying to game the system and it was inevitable, as the situation would be getting worse, Google would definitely step in all the time with an algorithm update to fix it. And as Google gets better in determining low quality content and artificial links, as part of a long-term post penguin SEO strategy, you really have to make quality content and natural links and this is where the creative talent of the writers and marketers are needed more.

Google Penguin is an algorithm update that was published in April 2012. The Penguin update targets at decreasing search engine rankings of websites that violate Google’s guidelines and who are using “black hat” SEO techniques such as: cloaking, keyword stuffing, unnatural links, and creation of same content, etc.

It means instead of trying to fool the search engines into ranking you upward, you need to work with them to give them what they want. Put simply, make your site search engine friendly, but just be certain that it’s designed with people in mind and is giving those users with good, relevant content. So for example, say you’re site is for a running company and you’re looking to make it search engine friendly for the keyword “running shoes”. To complete this, in this era of post penguin SEO, you could start by employing a few simple best practices to help ensure your site is optimized for the search engines:

  1. Organic link building

    : Organic link building is an important metric that the Google algorithm takes into their hand when ranking your site and its content. Essentially it views links as votes of popularity for the content on your site. The more organized and trustworthy the link, the more valuable it is. Gone are the glory days of paid links and easy link schemes, because Google is on the war way for punishing links like these. There are probably black hats out there that will argue you can still get results with these, however, the links created are usually lower in quality and often result in only short-term success – if you’re lucky enough not to get into trouble and penalized that is. In fact, some of these strategies are now being used to practice “Negative SEO”, where challengers build sketchy links to your site in hopes of getting it penalized with the search engines. If you find yourself the victim of this, be sure to collect all of your evidence prior to submitting a reconsideration request to Google.
  2. Content for SEO

    : Surviving on the web in a post penguin SEO world needs adaptation. So be sure to stay in tune with the latest algorithm updates and to optimize your site using sustainable strategies that won’t put your site in hot water. If you try to fool the search engines and out run them, be prepared for the consequences on the day they finally catch up to you. So, just do what they ask and give your site users good, relevant, quality content. After-all, even if your site ranks high in the search engine results, it’s never going to convert well if the content is lacking and the user knowledge is poor. If you create your site with the user in mind, optimize it with the basic, and build content for SEO to gain links – the rest as they say, will take care of itself.

SEO tips and tricks

SEO terms

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    Many companies don't take advantage of the combined benefits of press releases and SEO. They don't understand that press releases can be part of your SEO efforts
  2. Who to submit a press release to?
  3. How to write press release?
  4. Split testing
    Split testing is a way of testing two different sales messages to find the most effective one.
  5. Image optimization SEO
  6. Typos for SEO
    If you don't use typos for SEO in your website you could be losing out on traffic that is legitimately looking for your business.
  7. Link building and page rank
  8. Increase traffic by link building
  9. Tips for keyword optimization
  10. Page rank for small business
    Page Ranking algorithm tends to privilege small businesses. Find out how...
  1. Split testing techniques
  2. Simple A-B split testing
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  4. Dangling links
    An important aspect of outbound links is the lack of them on web pages, and the relationship between dangling links and page rank.
  5. Long tail keywords
  6. Page ranking algorithm
  7. PR using outbound links
  8. What is PR0?
  9. Post penguin SEO
    It was the technical SEOs that has been abusing the algorithm, and where their knowledge and experience is needed on the good side of post penguin SEO.
  10. The damping factor
    PageRank theory assumes, an imaginary surfer who is randomly clicking links will at some stage desist from clicking. The probability, the person will continue is the damping factor d.
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