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Split testing techniques

Without split testing techniques companies can never know the optimal position of their promotional message. There are many types of split testing techniques that you can use on your site. You can always come up with one that works better for the kind of business, service or product you are selling. The most popular being:
  1. Simple A-B split testing

    : This involves a single element of a page being changed at one time. With simple A-B split testing you can compare two versions of a headline, paragraph, font color, etc by offering every other visitor a different version of your page. When you find out the highest coverting version, you will use that one to target your audience from then on. This one is good for testing banner ads, landing pages, and email (Anything, it's just that it takes time to test it all).

  2. Multi-variate split testing

    : This is when you test more than two versions of a page, headline, font, etc. and different areas of your landing pages to see what converts best. It allows you to test more than one variant in one test. In other words, you are simple A-B split testing more than one factor at once.

    Multi-variate split testing reduces the time that simple A-B split testing would take to produce the same results. The advantage with multivariate testing is that the optimum combination of website elements can be found relatively quickly and significant improvements in the website’s performance can be achieved; However the drawback when compared to simple A-B split testing is that it takes a considerable amount of traffic to get accurate results.

Although complex, there are various means to obtain results. You will find a number of types of software that will produce the results your are looking for. Split testing techniques help ensure that you are maximizing each and every dollar you spend in driving traffic to your site. You will be able to spend more on advertising your site and earn a better return on investment (ROI) from each dollar you spend.

As with other studies of efficiency and productivity the 80/20 rule holds out for all split testing techniques. This means that 80 of the gains in effectiveness are achieved by making changes in just a few elements. are the most commonly tested elements of a web page:
  1. Headings
  2. Sub-headings
  3. Opening paragraph
  4. Images
  5. Call to action
  6. Offers
  7. Hyperlinks
  8. Submit button
  9. The location of different elements
  10. Colors

The first six elements are the ones which generally have the most impact on conversion rates, and the ones you should test first in your split testing efforts. If your website doubles its conversion rate from 1% to 2% using split testing techniques, you have just doubled your revenue using the same marketing budget.

SEO tips and tricks

SEO terms

  1. Press releases and SEO
    Many companies don't take advantage of the combined benefits of press releases and SEO. They don't understand that press releases can be part of your SEO efforts
  2. Who to submit a press release to?
  3. How to write press release?
  4. Split testing
    Split testing is a way of testing two different sales messages to find the most effective one.
  5. Image optimization SEO
  6. Typos for SEO
    If you don't use typos for SEO in your website you could be losing out on traffic that is legitimately looking for your business.
  7. Link building and page rank
  8. Increase traffic by link building
  9. Tips for keyword optimization
  10. Page rank for small business
    Page Ranking algorithm tends to privilege small businesses. Find out how...
  1. Split testing techniques
  2. Simple A-B split testing
  3. Multi variate split testing
  4. Dangling links
    An important aspect of outbound links is the lack of them on web pages, and the relationship between dangling links and page rank.
  5. Long tail keywords
  6. Page ranking algorithm
  7. PR using outbound links
  8. What is PR0?
  9. Post penguin SEO
    It was the technical SEOs that has been abusing the algorithm, and where their knowledge and experience is needed on the good side of post penguin SEO.
  10. The damping factor
    PageRank theory assumes, an imaginary surfer who is randomly clicking links will at some stage desist from clicking. The probability, the person will continue is the damping factor d.
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