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What is PR0?

What is PR0?Webmasters using Google toolbar will sometimes see they have pages with Page Rank of zero (PR 0). What is PR0? This can cause much consternation, especially where the page has inbound links with good PageRank and when the page itself had good PageRank earlier. It's even worse when it's the home page of website.

Don't go thinking just because your site has non existent ranking, that you actually have a zero. It takes weeks, sometimes months for Google to rank your site once it has been submitted. Most new sites will start out as PR1 after a month or two. This is all dependent of course if your site is relevant to the information you are posting and you have at least a few mentions (or back links) to your site throughout the internet. We can do nothing but speculate about the causes for PR0 because Google representatives rarely publish new information on Google's algorithms. But, non the less, we want to give a theoretical approach for the way PR0 may work because of its serious effects on search engine optimization.

PageRank 0 does not always mean penalty. Sometimes, websites which seam to be penalized simply lack inbound links with sufficiently high PageRank. But if pages of website which have formerly been placed well in search results, suddenly show dreaded white PageRank bar, and if there have not been any substantial changes regarding inbound links, this means, according to the prevailing opinion - certainly a penalty by Google. There are usually several reasons why a page has "zero pagerank":-

  1. Totally unknown, unlinked site that was never crawled into.
  2. Site that was banned from Google due to violation of its terms.
  3. Sites behind a secured server or with a directive to the Googlebot not to crawl through them (not relevant to your sites)
  4. Interlinking all of your sites to appear more popular to the engines
  5. Stealing content from other sites (text, graphics, media files)
  6. Linking to or displaying illegal materials, manifests or diagrams.

The background of PR0

By the end of 2001, the Google search engine introduced this new kind of penalty for websites that use questionable search engine optimization tactics: A PageRank of 0. In search engine optimization forums it is called PR0 and this term shall also be used here. Characteristically for PR0 is that - all or at least a lot of pages of a website show a PageRank of 0 in the Google Toolbar, even if they do have high quality inbound links. Those pages are not completely removed from the index but they are always at the end of search results and, thus, they are hardly to be found.

Let's now see the background of PR0!! Spam has always been one of the biggest problems that search engines had to deal with. When spam is detected by search engines, the usual proceeding is the banishment of those pages, websites, domains or even IP addresses from the index. But, removing websites manually from the index always means a large assignment of personnel. This causes costs and definitely runs contrary to Google's scalability goals. So, it appears to be necessary to filter spam automatically.Filtering spam automatically carries the risk of penalizing innocent webmasters and, hence, the filters have to react rather sensibly on potential spam. But then, a lot of spam can pass the filters and some additional measures may be necessary. In order to filter spam effectively, it might be useful to take a look at links.

That Google uses link analysis in order to detect spam has been confirmed more or less clearly in WebmasterWorld's Google News Forum by a Google employee who posts as "GoogleGuy". Over and over again, he advises webmasters to avoid "linking to bad neighbourhoods". An identification of spam can be realized by the analysis of link structures. In particular, there are ways how entire networks of spam pages, which may even be located on a lot of different domains, can be detected.

Personally, we don't even pay attention to page rank. Page rank does grow your business. There are plenty of web pages that generate good traffic that don't have any page rank. At the end of the day PR is just a number and nothing else, though, it's just what we, pure money making, think about page rank.

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