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Increase traffic by link building

Backlinks are a foundation for a website both in getting traffic and helping your SERP rankings. Before pagerank and backlink counting, link building was a legitimate method to gain traffic. Site owners would increase traffic by link building to other content they thought was useful.

Below is a few tips webmasters follow to increase traffic by link building:
  1. Write informative blogs

    or articles that demonstrate your professional expertise. If you are selling a service or product online, provide useful information in your article that your ideal users would find interesting. Once you’re finished writing, add the content to your website and then submit the URL to popular online directories. Unsure of which directories you should consider? Think about the topic of your article or blog. For example, if you wrote about puppies, you could submit your URL to The Dog Lover’s Online Directory. Conduct a search for online directories that are relevant to your topic and your website.
  2. Backlinking strategy

    : In order to have ideal links on your website, one important measure is that you ensure only one or at most two links for every linking domain. You can derive these links from other websites that opt to link to your website. Although it may be tempting to obtain site wide links, you must refrain from having them because they aren’t your normal linking pattern. Lest you want to be detected by Google and taken out of the search engine results list, you would be wise to stay away from site wide links.

  1. Comments in professional blogs

    : Get free links by leaving comments in professional blogs or by answering questions on major, traffic grossing sites like Yahoo! Answers or Google Groups . Every time you comment or answer a question, add your URL to your signature. When answering questions, stick to your area of expertise so both your answer and URL are applicable. When leaving blog comments, stick to blogs that are relevant to your website and increase traffic by link building.

    A word of caution, most blogs has a “no follow” attribute, which prevents comment spam. When “no follow” is present in a blog’s HTML, the search engines’ spiders will not count or follow user posted links when delegating page rank. Blogging platforms, like WordPress, automatically assign the “no follow” rule. However, there are platforms where links may be accepted by trusted users of the blog, so it is important to also establish your credibility with blog owners.
  1. Submit your website to relevant online directories

    - like the Internet Business Directory. If you are not sure which online directories are relevant to your website, Google offers a list of internet business directories that is broken down by category. Some directories are free and others charge for inclusion, so do your research before you decide to submit your website’s URL.
  2. Optimizing url structure

    : Pay special attention to your website’s internal url structure. If you are using links within your website, make sure that all links have appropriate anchor text and avoid the words “click here”. A good rule of thumb is to link your keyword phrases to relevant pages within your site or to quality online resources. When referencing your web pages in your text, make sure that you provide an internal link.
  3. Quality, not quantity

    : Finally, as mentioned before, it is the quality of your links that matter, not the quantity, if you are looking to increase traffic by link building. When using natural link building to increase web traffic, try to add links over time. This is especially true if you own a newer site. Adding a ton of random links to other sites may be viewed as spamming by Google and can lead to omission from the search engine.

SEO tips and tricks

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