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Press releases and SEO

Many companies still don't take advantage of the combined benefits of press releases and SEO. There are many, however, that issue press releases on a regular basis. What they don't understand is that press releases can be part of your SEO efforts, and can be used to gain presence in editorial results of search engines.

Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines, even if it's not a direct presence for your actual domain. This is not news, but it's a commonly overlooked fact. Optimized news releases, much like your other valuable content, revolves around your primary keywords and is bait for search engines and interested readers alike. Your goal is to gain more visibility, and provide useful information to your target audience.

The standard method for press releases is pretty simple. You write your press release on something newsworthy - a new product launch, announcement of new service, awards, or other item of interest. Usually, you run your press release through the proper channels, send it out over the wire, and it's complete. If it's a great release, it gets picked up on various sites and channels and possibly results in media calls. Here’s a run-through of the ones that are the most obvious but in many ways, the most rewarding:

  1. Provides backlinks

    : Press releases can enhance backlinks (links back to your site). Once we submit press release to the most perfect niche and all the information it provides is legitimate we might end up getting a quality backlink. This procedure is a very helpful way to achieve high PR quality backlinks.
  1. Enhancement of traffic

    : Newsworthy press releases that are optimized with keyword-rich content are invaluable to your business. If properly optimized, press releases add the potential for increased traffic to your site from clients searching for your product and business, provide improved rankings overall and in News search engines, and increase your chances of additional press.
  2. Brand building

    : Press releases also increase your brand awareness. Since this process involves reaching the most targeted audience the chances of brand building are very successful. Since this is the most powerful method of bringing about awareness and once the awareness had spread it bring popularity with itself and hence help a provider to become a brand.
  3. Once you release the press release over the wire, make sure to publish it on your website as well for double the impact. Not only is this smart for SEO purposes, it is good PR strategy as well.
  4. Increase the number of Google indexed pages

    : Most likely you are aware of the SEO benefits of building your authority and visibility by increasing the number of Google indexed pages on your website. Data shows the more of these pages you have on your website, the more traffic, and inbound links and leads you're likely to attract.
  5. Boost in search engine rankings

    : Back in the summer, PRWeb shared a case study, involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn't believe they were from the same users. They also incorporate social media tools like Twitter to extend the "shelf life" of press releases, and say that drives additional traffic.

  1. "When we included a link to our press releases on Twitter and other social media networks, we saw these both expanded the scope of distribution and the extended the longevity of the announcement," the CEO of the company behind the case study had said. "With other news releases we saw an initial spike in Web site traffic on the first two days and then it dropped off. With these features we've seen increases in traffic up to five days after the news release was issued."

    In a study from Arketi Group, also back in the summer, journalists were found to use the web in the following ways:
    1. 95% search
    2. 92% reading news
    3. 92% emailing
    4. 89% finding story ideas
    5. 87% finding news sources
    6. 75% reading blogs
    7. 64% watching webinars
    8. 61% watching YouTube
    9. 59% social networks

    You've got to wonder if that social networks number has gone up by now. My guess is that it has, and social media has since become all the more important to search, particularly with the inclusion of real-time search results in Google and Google's social search experiment (which may eventually move beyond experiment status).

SEO tips and tricks

SEO terms

  1. Press releases and SEO
    Many companies don't take advantage of the combined benefits of press releases and SEO. They don't understand that press releases can be part of your SEO efforts
  2. Who to submit a press release to?
  3. How to write press release?
  4. Split testing
    Split testing is a way of testing two different sales messages to find the most effective one.
  5. Image optimization SEO
  6. Typos for SEO
    If you don't use typos for SEO in your website you could be losing out on traffic that is legitimately looking for your business.
  7. Link building and page rank
  8. Increase traffic by link building
  9. Tips for keyword optimization
  10. Page rank for small business
    Page Ranking algorithm tends to privilege small businesses. Find out how...
  1. Split testing techniques
  2. Simple A-B split testing
  3. Multi variate split testing
  4. Dangling links
    An important aspect of outbound links is the lack of them on web pages, and the relationship between dangling links and page rank.
  5. Long tail keywords
  6. Page ranking algorithm
  7. PR using outbound links
  8. What is PR0?
  9. Post penguin SEO
    It was the technical SEOs that has been abusing the algorithm, and where their knowledge and experience is needed on the good side of post penguin SEO.
  10. The damping factor
    PageRank theory assumes, an imaginary surfer who is randomly clicking links will at some stage desist from clicking. The probability, the person will continue is the damping factor d.
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