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Who to submit a press release to?

Does your company have an inbound marketing plan to benefit from online newsroom to publish optimized news releases? Are you worrying about who to submit a press release to? Then you need to know that many companies offer varying levels of service for distribution. I'll outline a few (some are paid, some are free):
  1. Business Wire

    The leading source for press releases, photos, multimedia, and regulatory filings from companies and groups throughout the world, and suited for businesses of all sizes. Pricing for their optimized releases is currently $225 per release with a Business Wire circuit, and $295 if ordered standalone (a free membership to Business Wire is required). These releases via EON (Enhanced Online News) offer the use of anchor text and links, trackbacks, Web site preview, and customization of the permanent URL. This is also great for targeting long tail terms.
  2. PR Newswire

    More than just an online network, they'll distribute through the traditional and interactive outlets. Hyperlinks are often removed from online releases, although the releases can rank well in the organic results. The newsline you select and the length of your news release determine the distribution cost. Each newsline covers a specific geographical area: local, regional, national, and international. Their optimized releases are included in US1 releases for $680 or can be added to any other release for an additional $255. Membership is $195 annually and releases start at $180 depending on the location you're targeting.

  1. PRWeb

    Great for small to medium-sized businesses, PRWeb is a leader in online news and press release distribution:
    1. Standard visibility

      : Basic submission, inclusion on Google and Yahoo News, two-day distribution, $80.
    2. Social media

      : Basic plus social bookmarking links for increased Web 2.0 distribution (tagging, etc), $140.
    3. SEO visibility

      : Allows for controlling anchor text of links in the release, next day distribution, and advanced SEO statistics (keywords referring traffic to the release, etc.), $200.
    4. Media visibility

      : Guaranteed distribution through the AP and top U.S. newspapers, addition of embedded video, $360.
  1. PR Leap

    This newest and least expensive outlet also has the fewest press releases being submitted on a daily basis, and is great for smaller businesses. Great for you to distribute press releases through this channel into Google's universal results.
    1. Basic

      : Google and Ask News inclusion, text links, inclusion in PRLeap RSS feed (600 word limit), $49.
    2. Plus

      : Basic plus AP and UPI distribution, social media tagging/bookmarking, allows for one media attachment, and next day service (1,000 word limit), $99.
    3. Premium

      : Plus benefits and allows for five media attachments (2,000 word limit), $149.
  2. Few other notable Online press release distribution sites are :
    1. 24-7 Press Release -
    2. PR Zoom -
    3. I-Newswire -
    4. Webwire -
    5. ClickPress -
    6. -
    7. PR Log -
    8. eReleases -
    9. MarketWire -

SEO tips and tricks

SEO terms

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    Many companies don't take advantage of the combined benefits of press releases and SEO. They don't understand that press releases can be part of your SEO efforts
  2. Who to submit a press release to?
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