Using advertising to monetize the online communication stream is the next logical step in the evolution of social media. Advertisers are an integral part of these types of websites/services to keep membership free. While some may believe that sponsored “thoughts” in the social media mainstream cheapens the authenticity of instant reactions and thoughts from the world’s population, others appreciate the fact that time spent doing something they love can earn them money. Staying open and honest about the advertising you do decide to post on your social media profiles will help your audience continue to respect your online presence.
And finally, over-saturation of advertising on any communication medium isn’t appreciated. Try to keep the ratio of original to sponsored social media posts to at least 4:1 (or more), and make your original posts worth the time it takes to read (and click on) the sponsored ones.