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Human being is a social animal.

Gone are those days when we use to wait for festivals to meet our near and dear ones. Nowadays people hardly get time to visit their friends and relatives. So to solve this problem many social networking websites like Orkut and Facebook have come up.

A world free of boundaries, freedom to express and knowing people from all across the globe... a dream humans have had since they came to being. Social networking is just that. It is all about getting to know new people, making friends and sharing your views through web logs or affectionately called blogs, having world wide audience. Besides the fact one makes new friends or joins a community, social networking has induced a much serious opportunity that was earlier unattended to.
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This is why, social networking sites are considered as a prospective place to build up the business relations. Social networking sites are becoming the most popular and the busiest online stations to make friends, as well as increase internet traffic. Social networking seems to have grabbed the topmost level in competition with other value added websites in the online market share.

Surveys among the most popular search engines - like google, yahoo and, have made it clear that Social networking is one of the most simple and trustable way of bringing people into notice, thus creating small and large groups of professional, as well as personal, individual and Corporate identities. Social networking has provided the media to engage more and more people into online business.

The New Media - The Social Media

Social media strategy

During the early days when there were no televisions or computers, when there were no broad band services or telephones; people used to spend time with their family, friends or with their near and dear ones. Since then time had changed. ...

... Don’t construct a mythical tale about yourself, but do take the time to become aware of your identity. What does your company believe in? What are you known for and what do you want to be known for? Once classified, you can use that information to start building your community. ...

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Interactive marketing

It's important that you have your exit strategies ready for every possible situations, as much as possible.

What are you going to do when someone calls you a moron? How will you react when they tell the world that your company is deceitful and made of nothing but liars?...


Social networks

There are a great deal of social networking sites on the internet, sometimes too many. Most of them are dormant and are no longer active, largely because they were poorly marketed and hence, never had an active community of users in the first place. These services exist in order to allow social networks sharing a common interest, the opportunity to stay connected....

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