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edocr

edocrAs a small business you will have something that your customers want. edocr Apps extend product offering into marketing, sales, delivery and customer service. Now I want to ask you to give some of that away for free. I know that sounds mad, but seriously it works. Remember, one of the golden rules of social media marketing is not to talk about yourself all the time. If you share content from other people you'll not only build relationships but you'll build trust. Giving away stuff for free is part of content marketing and as well as building trust it also shows people that you are an expert in your field. With so many people and businesses out there with a social presence, how can you prove that you are who you say you are, that you're worth talking to, that you're worth doing business with? You give away some of your secrets – that's what you do!

You may have already realised this – and hopefully you are already doing some of this with your blog and your social profiles. However one of the easiest ways to give stuff away is by creating an e-book. For example if you are a cake shop why not create a recipe e-book for people to download? If you are an accountant, why not create an e-book of top tips to keep on top of your accounts? The type of e-book depends on the type of business you run, so have a think about what your customers would want. When people download or read your e-books you'll soon be able to talk to them and hopefully some of these will turn into customers.



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In order to showcase your e-book you will need to use a document sharing service. You may have already heard of the likes of SlideShare which is owned by LinkedIn. I'd certainly recommend you use that, but I'd actually like to recommend an up and coming document sharing service called edocr. I have mentioned edocr before in a review and walk through tutorial called The Complete Guide to Lead Generation & Content Marketing With edocr. I mention edocr over SlideShare because it is a growing service with almost 100,000 users. When you upload your e-book to edocr you will then appear in the edocr directory and be searchable for any edocr user and on the web. When an edocr user reads your e-book you get notified by email and you're then able to follow up on that lead. Another great feature is that you can link your edocr profile with Google+ which means that Google will list your e-books with you as author-something that is going to become more and more important. Finally, edocr is very reasonably priced. You can opt for the free account which gives you space for 5 documents, but the freelancer is only $9 per month which gives you 100 documents. The business plan is a bit more pricey at $62 per month but you have the added bonus of a business page as well as room for 1,000 documents and 5 team members.

Difference between edocr.com and Scribd.com

Document storage continues to be an integral part of the web experience, and services such as edocr.com and Scribd.com have begun offering a variety of opportunities by which storing and sharing content on the web has become smart.
  1. Profile

    : edocr.com is a service that allows users to upload documents and grant other people to access these documents, enabling them to download, share or embed them using the Flash interface on websites. edocr.com also bucks the trend by limiting its content to.doc and .PDF files, excluding spreadsheets and presentations. This allows the service to maintain efficient performance by eschewing bulky PowerPoint presentations.

    Scribd.com is a document-sharing site that allows users to post documents in different formats, as well as enabling embedding into web pages using the iPaper format. The service was founded in 2006 by Trip Adler.
  2. Features

    : edocr.com gives users the opportunity to make their documents available from one source, and one that is indexed by Google and Bing, among others. Documents can be anything from brochures to press releases, as long as they conform to the supported formats. Documents can also be shared to other edocr.com users via almost 300 popular web services, among them Facebook and Twitter.

    Scribd.com distinguishes itself from the competition with its use of its own iPaper format, which shares many similarities with that other rich document format, PDF. These formats basically enable users to embed documents into web pages. Utilizing Adobe Flash, iPaper makes it possible for documents to be viewed across different operating systems without the need for conversion routines. Among the application formats supported by iPaper are Word docs, PowerPoint, PDFs, OpenDocument, OpenOffice documents, and PostScript files.
  3. In use

    : edocr.com is a fairly new service, so user reviews are still a bit scant. Although it shares many of the features of Scribd.com, and in fact looks pretty similar, it seems to be geared toward a more business oriented set of applications rather than toward individuals. Nevertheless, its feature set and straightforward interface makes it stand up admirably against similar products, such as DocStoc, Scribd.

    Scribd.com is simply one of the easiest to use services if you want to embed PDF and Word documents onto websites. It offers support for a wide range of different document formats, and its feature set comes with anything and everything you would need to make short work of uploading documents. In addition, Scribd.com allows users to copy and paste the embed code of the document that they have uploaded and add it as a flash reader on a website. This makes it possible for users to read the PDF file right from the site instead of having to download it beforehand.

Interactive marketing

The New Media - The Social Media

  1. Social media strategy
  2. Email advertisement
  3. Small business tools: I'll not cover how to build a social media plan. So, without further ado, here are my 10 must have small business tools:
    1. Bitly
    2. Google analytics
    3. Do share
    4. Feedly
    5. LastPass
    6. edocr
    7. Buffer
    8. MailChimp
    9. ManageFlitter
    10. Commun it
  4. Application Marketing: One of the most innovative interactive marketing ways. It's even approaching the popularity of e-mail.
  5. Relationship Marketing
  6. SMS marketing services
  1. Social Media vs Industrial Media
  2. Rise of social media
  3. VK communities
    VK public Groups are organically searchable in Yandex. Get 100% REAL and active VK members for your Group and make it popular.
  4. Which way to go?
    Social media in my opinion is a tool, albeit a very powerful tool, but nevertheless a tool within a marketer’s toolbox.
  5. What do you mean by Social Networking?
  6. The saga of Social Networking
    The flood of information and the wave of activities that is now so easily available right at your study table is a miracle of the new age social networking boom.
  7. Is it a virtue or a vice?
    As every coin has two sides, in life also everything has two aspects - good and bad. Social networking is not an exception.
  8. How to make money using Social Networks?
    Advertising in a social network can be more effective than other methods because people tend to be more receptive to a familiar face.


VK communities

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Inside the Vkontakte platform there are many user-generated groups, covering a variety of topics. From internet memes to music, from marketing to "woman-only" groups, with topics such as makeup or diet. The pop-star Shakira has over 240 thousand followers, the Romanian singer INNA 180K. Big numbers, indeed.

Only in 2011 a verification system has been introduced, in order to determine wether a community referred to a brand is official or not. The possibilities for brand page customization are quite low. The activity is mainly based on posts, discussions and polls. Brands can also upload video and audio files on the page.

  1. VK promotion
    VK public Groups are organically searchable in Yandex which is the top Russian search engine. Get Free Followers provides you this professional and super fast service to give 100% REAL and active VK users - willing to be members of your Group and make it popular.

Community management on Vkontakte must be taken into serious consideration: some pages show very high posting-frequency – up to a post every 15 minutes. There's only one main rule to follow: create a lot of contents, and share them! Then use FREE VK communities engagement tools like - Get Free Followers to grow the group's member count.

Benefits of VK community engagement

  1. The opportunity to start engagement and ask the community to give to consideration to issues that are important to you.
  2. The opportunity to express your opinion, make your voice heard and be more involved in decision making processes.
  3. The opportunity to increase the community's awareness of issues we may not have considered or have been aware of.
  4. The opportunity to influence the community's short and long term priorities; and help ensure the community makes the right decisions about issues that concern or affect you.
  5. The opportunity to learn more about local democracy and how the community go about making decisions.
  6. To help the community identify solutions to issues and help us avoid or resolve conflict.
  7. The opportunity to help ensure community services are of use, benefit and relevance to you.
  8. To learn new skills and gain knowledge and confidence in expressing and presenting your views.
  9. To become a more active member of your community.
  10. To meet new and like minded people, discover more about the different people of VK communities and learn from the experiences of others.
  11. To gain a better understanding of viewpoints that may be different from your own, so that you can better relate to people and communities you may be involved with or aware of.
  12. To be informed of proposals, decisions and changes to community services at the earliest opportunity.
  13. To feel listened to and that you can make a difference.

Social influencers

 

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  1. Delicious Subscription
  2. Follow on Diigo
  3. VK Page
  4. VK find Friends
  5. Make money with MySpace
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  11. Vimeo for business
    Increase your Vimeo Followers for FREE
  12. Free Vine Followers
  13. VK promotion
    VK public Groups are organically searchable in Yandex which is the top Russian search engine.
  14. How to increase Followers on Facebook?
  15. Get more Google Plus Followers
  16. Get paid to Follow on Instagram
  17. FREE Youtube Subscribers
 
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