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Google analytics

Google analyticsIf you have a website or blog, it's highly likely that you already have Google analytics installed, and you should! New reporting tools from Google analytics provides marketers free social media monitoring and measurement capabilities. Launched back in November 2005, it's a completely free enterprise analytics product, i.e. it doesn't just tell you how many hits you have to your site – it tells you how many actual visitors you have, where they're from, how long they stay on the website, where they come from and much more!

Google analytics was radically overhauled in 2011 to include custom dashboards and real time statistics and it also has a very powerful social media analytics report. If you don't track your visits and visitors on your site then how can you tell if your social media presence is actually making difference? Whatever business you are in, Google analytics is must. Sure there are other analytics tools that you can add in addition that can do some cool things like Crazy Egg, but I think for the majority of websites Google analytics is the tool to use.

Social media monitoring (or social media listening) is the process of identifying and assessing what is being said about a company, individual, product or brand. The 10-top social media monitoring tools are:



Polls
  1. Sysomos
  2. Radian 6
  3. Lithium
  4. Collective Intellect
  5. Alterian SM2
  6. uberVU
  7. ViralHeat
  8. Brandwatch
  9. Beevolve
  10. Trendr
Source: Top Ten Review (price range from $1,500/month to $90/month).

However, once companies license social media software:
  1. 34% say they are "happy" and "couldn't have made a better decision"
  2. 60% say they are "ok" but "if something better came along they'd consider it"
  3. 6% are "frustrated" and "are looking to make a switch"
Source: Oneforty and KissMetrics

Maybe it's not the data it's what you do with it. Google analytics didn't make this list. You may think it's a tool for monitoring website behavior, not social media behavior. Isn't that the point? Social media puts more control in consumer's hand and enables them to learn about your business on their terms. If social media is working, the first place consumers are likely to go is your website.

Here are the 5 key benefits of Google analytics:
  1. Lets you track the productivity of your social engagement
  2. Helps you measure the impact of mobile browsing to your website
  3. Lets you determine the conversion rate of your web store
  4. Helps you analyze your content performance
  5. Helps you monitor the performance of your ads

Interactive marketing

The New Media - The Social Media

  1. Social media strategy
  2. Email advertisement
  3. Small business tools: I'll not cover how to build a social media plan. So, without further ado, here are my 10 must have small business tools:
    1. Bitly
    2. Google analytics
    3. Do share
    4. Feedly
    5. LastPass
    6. edocr
    7. Buffer
    8. MailChimp
    9. ManageFlitter
    10. Commun it
  4. Application Marketing: One of the most innovative interactive marketing ways. It's even approaching the popularity of e-mail.
  5. Relationship Marketing
  6. SMS marketing services
  1. Social Media vs Industrial Media
  2. Rise of social media
  3. VK communities
    VK public Groups are organically searchable in Yandex. Get 100% REAL and active VK members for your Group and make it popular.
  4. Which way to go?
    Social media in my opinion is a tool, albeit a very powerful tool, but nevertheless a tool within a marketer’s toolbox.
  5. What do you mean by Social Networking?
  6. The saga of Social Networking
    The flood of information and the wave of activities that is now so easily available right at your study table is a miracle of the new age social networking boom.
  7. Is it a virtue or a vice?
    As every coin has two sides, in life also everything has two aspects - good and bad. Social networking is not an exception.
  8. How to make money using Social Networks?
    Advertising in a social network can be more effective than other methods because people tend to be more receptive to a familiar face.


VK communities

Socializer
FREE service to make updating your social networks a snap!
Polls
Inside the Vkontakte platform there are many user-generated groups, covering a variety of topics. From internet memes to music, from marketing to "woman-only" groups, with topics such as makeup or diet. The pop-star Shakira has over 240 thousand followers, the Romanian singer INNA 180K. Big numbers, indeed.

Only in 2011 a verification system has been introduced, in order to determine wether a community referred to a brand is official or not. The possibilities for brand page customization are quite low. The activity is mainly based on posts, discussions and polls. Brands can also upload video and audio files on the page.

  1. VK promotion
    VK public Groups are organically searchable in Yandex which is the top Russian search engine. Get Free Followers provides you this professional and super fast service to give 100% REAL and active VK users - willing to be members of your Group and make it popular.

Community management on Vkontakte must be taken into serious consideration: some pages show very high posting-frequency – up to a post every 15 minutes. There's only one main rule to follow: create a lot of contents, and share them! Then use FREE VK communities engagement tools like - Get Free Followers to grow the group's member count.

Benefits of VK community engagement

  1. The opportunity to start engagement and ask the community to give to consideration to issues that are important to you.
  2. The opportunity to express your opinion, make your voice heard and be more involved in decision making processes.
  3. The opportunity to increase the community's awareness of issues we may not have considered or have been aware of.
  4. The opportunity to influence the community's short and long term priorities; and help ensure the community makes the right decisions about issues that concern or affect you.
  5. The opportunity to learn more about local democracy and how the community go about making decisions.
  6. To help the community identify solutions to issues and help us avoid or resolve conflict.
  7. The opportunity to help ensure community services are of use, benefit and relevance to you.
  8. To learn new skills and gain knowledge and confidence in expressing and presenting your views.
  9. To become a more active member of your community.
  10. To meet new and like minded people, discover more about the different people of VK communities and learn from the experiences of others.
  11. To gain a better understanding of viewpoints that may be different from your own, so that you can better relate to people and communities you may be involved with or aware of.
  12. To be informed of proposals, decisions and changes to community services at the earliest opportunity.
  13. To feel listened to and that you can make a difference.

Social influencers

 

Twitter exchange

  1. Delicious Subscription
  2. Follow on Diigo
  3. VK Page
  4. VK find Friends
  5. Make money with MySpace
    Boost your MySpace Connections, as well as cash in on your MySpace Account - a dual advantage!
  6. How to get Followers on Pinterest fast?
  7. How to get Reverbnation Fans?
  8. Free Soundcloud Followers
  9. Stumbleupon Followers
  10. How to make money from Twitter Followers?
  11. Vimeo for business
    Increase your Vimeo Followers for FREE
  12. Free Vine Followers
  13. VK promotion
    VK public Groups are organically searchable in Yandex which is the top Russian search engine.
  14. How to increase Followers on Facebook?
  15. Get more Google Plus Followers
  16. Get paid to Follow on Instagram
  17. FREE Youtube Subscribers
 
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  2. How to get Retweets?
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  3. Get Favorites on Twitter
    Any tweets you 'Like' show up in the Discover tab and anyone can see your previous Likes on your profile. Retweets and favorites are a great way to get your message out to millions of users on Twitter.
  4. How to make money from Twitter Followers?
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