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Foursquare for business

Foursquare for business Foursquare for business has attracted a ton of buzz as the latest craze in social networking. Foursquare for business is a web and mobile application that allows registered users to post their location at a venue ("check-in") and connect with friends. Some say this popular iPhone app may even be the next Twitter or Facebook. You've probably seen one of your friends brag about being the new "Foursquare mayor" of a certain location. Whether you are visiting a local bar or checking out the latest restaurant, the Foursquare for business app helps you connect with friends or find new things to do in your hometown.

Check-in requires active user selection and points are awarded at check-in. As of April 2012, there have been more than 2 billion check-ins with Foursquare. Users are encouraged to be hyper-local and hyper-specific with their check-ins - one can check into a certain floor/area of a building, or indicate a specific activity while at a venue. Users can choose to have their check-ins posted on their accounts on Twitter, Facebook, or both. A 2011 study of unfollowing behaviour on Twitter found that "respondents exhibited a distaste for automatically generated bursts of Foursquare logs." In version 1.3 of their iPhone application, foursquare enabled push-notification of friend updates, which they call "Pings". Users can also earn badges by checking in at locations with certain tags, for check-in frequency, or for other patterns such as time of check-in. The company has stated that users will be able to add their own custom badges to the site in the future.

Users can create a "To Do" list for their private use and add "Tips" to venues that other users can read, which serve as suggestions for things to do, see or eat at the location. In addition, a history page allows users to search past their check-ins, which is broken down by month and year. A sidebar also allows them to search their check-ins by category or who they were with at the time.


If a user has checked into a venue on more days than anyone else in the past 60 days, and the check-ins are valid under Foursquare for business' time and distance protocols, they will be crowned mayor. The user must have a profile picture in order to be crowned "Mayor" of that venue. Someone else may earn the title by checking in more times than the previous mayor. It is harder to be crowned mayor in spaces that are swarming. Even after someone has been crowned "Mayor," they must continuously check in to maintain their position as mayor. On August 26, 2010, foursquare rolled out a new feature which notifies users of the number of days left before he or she is crowned "Mayor". When a user "checks in" to a venue on foursquare via a mobile app, if she or he is within 10 check-ins of becoming the mayor, foursquare alerts the user of the days left before becoming mayor on the check-in confirmation screen.


Each time the user checks into a place, he or she receives points. There are more than 100 reasons Foursquare for business awards points. Some of the most commonly awarded ones are below:
  1. Checking in to a new place – 3 points
  2. Becoming the Mayor of a venue – 5 points
  3. Checking in when already the Mayor – 3 points
  4. Being the first of the user's friends to check into a new location – 3 points
  5. Checking in to a place the user has been before – 1 point
  6. Checking in to a new category for the first time - 4 points
Users can check their standing against friends on a leaderboard within the app.

Superuser status

The service provides three levels of "Superuser status" (which is not to be confused with the "Super User" badge). Superuser status is conferred on users who have been selected by foursquare staff for their helpful contributions to the community.

All superusers can review a queue of requested changes for a single city, and can select a new city at will.

  1. Superuser level 1 can edit venue info (name, address, cross street, phone, Twitter names, map pin location), mark venues as open or closed, request venue merges and deletions, edit venue tags, and add categories.
  2. Superuser level 2 can additionally merge duplicate venue listings, adjust the latitude and longitude of a venue, add a web address, and access a "country queue" of pending requests.
  3. Superuser level 3 adds the ability to create and remove venue aliases, as well as access a "global queue" of pending requests needing superuser attention.


"Specials" are an incentive for Foursquare for business users to go "check-in" at a new spot or revisit their favorite hangout. There are over 750,000 different businesses that offer "Specials" that include discounts and freebies when users check-in. Foursquare specials are intended for businesses to use to persuade new customers and regular customers to visit their venue. Some businesses now display a Foursquare sign on their door or window letting users know that there is a "Special" at that particular venue. "Specials" can include anything from a free beer for the first check-in to 10% off the bill at a restaurant. Some Foursquare users only use Foursquare for business for the "Specials".

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