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Technorati Technorati is an Internet search engine for searching blogs. If you operate your own blog, you can use Technorati's blogger tools to monitor traffic and much, much more. By June 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media. The name Technorati is a blend of the words technology and literati, which invokes the notion of technological intelligence or intellectualism.

Track the number of Web sites your blog links to, browse API libraries for scriptwriting tools for your Web site or search blog activity by keyword to track recent blogging trends. Once you give Technorati's blogger tools a try, you'll wonder how you ever managed to run your blog without them.

How does Technorati benefit me?

If you own a blog or website, and would like other people to find you, Technorati is an excellent resource to drive targeted traffic. First, you'll need to understand a little bit about Technorati Tags.

What are Technorati Tags?

Technorati tags are just a way to categorize something. You can tag your blog postings, images, links, etc. with any tag you want.

When other people search for something within Technorati, say "cheese", all the posts, images, links, etc. that have been tagged with the word "cheese" will show up. Now, there is a bit of coding involved with this, but it's very non-scary. Go to the Technorati Tags page to get the code format that you'll need to use for your tags, or, you can check out a few of the Technorati Tools to automate the tagging process.

How does Technorati work?

Okay! Here's what it all looks like:
  1. Sign up for a Technorati account.
  2. Once you sign up, you'll be asked if you have a blog to claim. Go ahead and complete this process.
  3. Now that you're all claimed and good to go, you can start tagging your posts (see above for more discussion on tagging).
  4. If you've claimed your blog and there's no problems (knock on wood), it should automatically update to Technorati without much help from you. However, if you'd like more of a say in the process, check out Technorati's developer center.

And that's it, at least, the very bare bones of getting claimed in Technorati and starting to learn how to tag your posts.

  1. Begin by opening your Web browser and proceeding to Technorati's homepage.
  2. Find the link to the "Technorati Tools" page and click on it.
  3. Locate the "Blogger Tools" link. Follow it by clicking on it. You will be redirected to a page featuring Technorati's blogger tools: the "Technorati Link Count Widget," "API Libraries" and "Technorati Chart."
  4. Start using the "Technorati Link Count Widget" by clicking on the link. You will be redirected to a page that details how to let visitors to your Web site see the number of Web links that postings on your blog are generating.
  5. Follow the link to 'API Libraries' to learn what API libraries Technorati offers to Web developers. Browse the list of API libraries, or return to the 'Blogger Tools' page by clicking the 'Tools Main Page' link with the 'Back' icon.
  6. Check out scripts written using Technorati's API by clicking the "See Scripts Written Using Our API" link.
  7. Use the "Technorati Chart" feature to search for the popularity of your desired blog terms or keywords. Start by clicking on the "Technorati Chart" link.
  8. Enter your search criteria using the fields and drop-down menus. You will have the option to search your keywords according to language, authority and location, as well as specify a time frame. Click "Chart It" to view your results.
  9. Claim your own blog on Technorati and you'll be able to do even more to get exposure for it! Use the blogger tools to track your stats and attract more visitors.
  10. Take some time to familiarize yourself with Technorati's 'Privacy Policy' and 'Terms Of Use', which can be found on the Technorati homepage.
  11. Visit the Technorati 'Tools' page for additional help, if needed.

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