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YouTube video marketing

If you're like me, you put a lot of time, effort, and thought into YouTube. YouTube is the most popular video hosting service, followed by similar services like Vimeo, Blip, Facebook video and Flickr. Like other social channels, YouTube video marketing enables people to interact, share and create content through online communities.

Because of its popularity and features, YouTube can be a useful marketing channel for businesses. Your business could use YouTube video marketing to launch or promote products, express your brand's 'personality', monitor feedback, provide customer service and help your customers spread the word about your business.

YouTube video marketingBusinesses that can benefit from using YouTube video marketing are likely to:
  1. have interesting, video-friendly content to share
  2. have a 'personality' as well as a brand
  3. welcome feedback, comment and interaction and can deal with it well
  4. have staff who are enthusiastic about social media and keen to use online video.

Other video sharing services

Other examples of video sharing services include:


  1. Vimeo videos: a video website popular with more serious video producers interested in higher quality video production
  2. Blip: an online video website with a leaning towards series of videos rather than one-offs
  3. Facebook video ads: the most popular social media site, Facebook, allows users to upload, create and send videos as well as photos and text
  4. Flickr: primarily a photo sharing site, but can share videos up to 90 seconds as well.

YouTube videos

YouTube provides a simple way for people to store videos online and share them with others. YouTube videos cover any topic anyone cares to upload a video about. These videos are easy to share via other forms of social media, email and websites and can also be embedded in other websites. Beside every video on YouTube is a list of 'suggested videos' - videos that YouTube's search engine calculates are likely to interest people who watch the video you are watching.

YouTube encourages viewers to express their opinion of videos they watch, to store videos to watch later and to share videos they like. You can make a video publicly available to anyone, or share it privately with selected people.

YouTube analytics

YouTube video marketing Analytics is a self-service analytics and reporting tool. It provides data about each video you upload, so you can easily track how many views it gets, where people are coming from to find it and what type of people are watching it.

YouTube video marketing Analytics can give you information about:
  1. the 'firsts' for the video, including the first referral from a related video, first referral from a YouTube search (including the search terms used), first time the video is embedded in another website
  2. how many views came from each referral source
  3. which gender and age groups the video is most popular with
  4. which countries the video is most popular in
  5. how many comments and ratings it has received.

As an example, the YouTube Analytics for the Queensland Government's video on 'Crab rules in Queensland' on its fisheriesqld channel show that it is most popular with males aged 55-64 in Australia. It also shows that 20% of views have come via the website of a commercial crab pot manufacturer that embedded the video in its site.

YouTube channels

You can set up a YouTube video marketing channel for your business, bringing all your videos together. This allows you to customise your channel with images representing your firm. Your channel includes an 'About' section where you can provide a short description of your business and a link to your website or contact details. Your channel is where you group the videos you make and upload, the videos you watch and like, and the playlists of videos you create.

Your channel will have a web address (URL) that you can promote on your website or marketing material. People can subscribe to your channel. This means when they log in to YouTube your videos will be listed on their YouTube homepage.

You can also create 'playlists' within your YouTube channel to organise your videos by subject or type. For example, you could have a playlist featuring videos about each of your product categories, or you might have a playlist for videos contributed by your customers for a video competition you run.


Social networks

Social media strategy

  1. YouTube video marketing
  2. Facebook video ads
  3. LinkedIn social networking
  4. Get more Twitter followers
  5. How to use Pinterest?
  6. Yammer
    A freemium enterprise social network service.
  7. StumbleUpon
  8. Technorati
  9. Digg
  10. Yelp for business
  11. Google Plus for business
  12. Ryze
  13. Talkbiznow
    Business-oriented social platform - describes itself as a 'web-based business community.'
  14. Quora
  15. Foursquare for business
  16. SoundCloud
  17. How to get followers on Instagram?
  1. Small business trends: Latest social media trends show moves tO transform the way we market our businesses in small business community.
  2. Social media stats
  3. Video marketing strategy
    1. YouTube video marketing
    2. Vimeo videos
    3. Facebook video ads
    4. Blip
    5. Flickr
  4. LinkedIn for small business
  5. Social media for marketing: Social media has proven to be an excellent way for promotion.
  6. Online reviews: Customer opinions have always had the potential to influence other people's attitudes towards a business.
    1. Online review sites
    2. Managing online reviews
    3. Negative reviews
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