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Social media for marketing

While some small business owners still think that it's just a "trend," social media for marketing has proven to be an excellent and cost-effective way to promote your business. Everything evolves continually in cyberspace. Savvy marketers want to be – if at all possible – ahead of the game. Social media for marketing sites pop up all the time and the public moves from one to the other in some measure. Social media present great marketing opportunities for businesses of all sizes. You can use social media for marketing you business to:
  1. promote the name of your brand and business
  2. tell customers about your goods and services
  3. find out what customers think of your business
  4. attract new customers
  5. build stronger relationships with existing customers.

A study by Michael Stelzner, sponsored by the Social Media Success Summit 2009, set out to find the prevalence of social media networks as a tool for marketers.Social Media Marketing Industry Report: How Marketers are Using Social Media to Grow Their Businesses tries to uncover the social media networks that marketers are using and finding valuable. The contents of the report provide a useful reference point for small business owners exploring an entrance into social media. An interesting finding was that men are 20% more likely than women to go for YouTube or similar video sites.



Polls
Social bookmarking sites, such as Del.icio.us, are the ones marketers are most curious about and interested in – with 58% of respondents naming them. Right behind, by one percentage point comes Twitter, which is consistent with the finding that 94% of the most experienced users go for Twitter as their number one choice, since these are the same 9.6% of users who spend 20 hours or more a week and are the most experienced. In other words, newbies and middle-experience marketers who use social media networking are still looking to Twitter as something new to learn about. The most experienced users expressed top interest in Friendfeed, followed by StumbleUpon and social bookmarking sites.

A vast percentage of respondents to Michael Stelzner's survey – 88% – reported using social media networking as a marketing tool, which suggests a strong trend within the marketing community. In addition, real benefits have been reported by 81% of respondents, although the study does not quantify these benefits.

Advantages of using social media for marketing

Social media for marketing has many advantages:
  1. broad reach

    - social media can reach millions of people all around the world
  2. ability to target particular groups

    - many forms of social media (e.g. Facebook, Foursquare) allow businesses to target specific groups, often in particular locations
  3. free or low-cost

    - many forms of social media are free for business, and paid options are usually low-cost
  4. personal

    - social media allow you to communicate on a personal basis with individual customers and groups
  5. fast

    – you can quickly distribute information to many people
  6. easy

    - you don't need high-level skills or computer equipment to participate in social media. The average person with a standard computer should have no difficulty.

Risks of using social media for marketing

Of course, social media for marketing also has its risks. These include:
  1. wasted time and money for little or no tangible return
  2. the rapid spread of the wrong kind of information about your business (e.g. incorrect information accidentally posted by you, negative reviews posted by others)
  3. legal problems if you don't follow privacy legislation and the laws regarding spam, copyright and other online issues.

It's important to be aware of these risks and to have strategies in place to avoid them if you decide to get involved in social media for marketing. The top social media network in use is Twitter, followed by blogs and LinkedIn, and it seems social bookmarking sites are the tool that is gaining the most attention by marketers as perhaps the new place to be exploited.


Social media strategy

Interactive marketing

  1. Small business trends: Latest trends show moves to transform the way we market our businesses in small business community.
  2. Social media stats
  3. Video marketing strategy
    1. YouTube video marketing
    2. Vimeo videos
    3. Facebook video ads
    4. Blip
    5. Flickr
  4. LinkedIn for small business
  5. Social media for marketing: Social media has proven to be an excellent way for promotion.
  6. Online reviews: Customer opinions have always had the potential to influence other people's attitudes towards a business.
    1. Online review sites
    2. Managing online reviews
    3. Negative reviews
  1. Social media strategy
  2. Email advertisement
  3. Small business tools: I'll not cover how to build social media plan. So, without further ado, here are 10 must have small biz tools:
    1. Bitly
    2. Google analytics
    3. Do share
    4. Feedly
    5. LastPass
    6. edocr
    7. Buffer
    8. MailChimp
    9. ManageFlitter
    10. Commun it
  4. Application Marketing: One of the most innovative interactive marketing ways. It's even approaching the popularity of e-mail.
  5. Relationship Marketing
  6. SMS marketing services


Promote Soundcloud tracks for free

Socializer
FREE service to make updating your social networks a snap!
Polls
Almost every active, relevant musician is now using Soundcloud. There are millions of active account holders on this social network which makes life hard for any artist to really be seen and heard. All hope is not lost as there are still many ways to promote Soundcloud tracks for free, so that you can stand out above the rest - which we will go through with you below.

The main thing is to keep your profile updated. You must upload unique music but also sharing the song on different social networks such as Twitter and Facebook. The more you do this the more traffic you will send to your SoundCloud account. It is all about staying connected with your listeners which is why you should also make sure that you respond to comments that are left on your songs. This will show SoundCloud that you are active, and that people are liking what they listen to.

  1. Amplification


    Sharing your SoundCloud profile to all your social networks online will further expand your fan base. One good turn deserves another, so make sure to do the same on your social networks, make your SoundCloud profile stand out on your blog, Facebook, and Twitter. Take advantage of your profile and track descriptions to give an introduction about you and your work, tell a story, and ask people to click the repost button if they like your content. Encouraging people to share your music will result in more shares than not telling them to do so, and this will lead to more followers, as well as track-likes.
  1. Free Soundcloud Likes
    Get Free Followers is a service specializing in music promotion on Soundcloud. Before going through this how-to, we must agree that you need great content and frequent releases. If you are doing music a good rate could be 2 songs per month. If you reach certain rate, don't stop for too long or your followers might lose attention in your work.

Soundcloud is a community platform that's heavily focused on allowing you to discover new stuff, through what's trending and by involving findings and content of people you've already connected with. As a result, a halfway decent Soundcloud stroller will often come across a new act.

  1. Google search optimization


    Google likes space. Instead of User123 make it User 123. Google also likes repetition. Repeating your Display Name in your Profile URL and linking to your other social networks will help you climb up the ladder on Google search results.

Increasingly more so, social media profiles have become the go-to of the younger generation. The majority of people, and particularly the demographic of 15-25 years old, immediately looks to social media profiles when further investigating an artist they have just discovered. I'm sure you've come across a band that you liked on Facebook, went to their 'about' section and discovered that there weren't any links to their other social media profiles there. Annoying right? So straightforward, yet this key point is missed out on by so many acts, when it comes to promote Soundcloud tracks for free.

Soundcloud has integrated the ability to add social media links to your profile, and even adds the correct thumbnail images to the links of the larger sites. You can edit these under your 'Advanced Profile' settings. When setting these up, I recommend that you restrict the amount of networks you use. The essential links are: website (www.thebestbandever.com), Facebook, Twitter and YouTube.

Everything else is irrelevant, and the more options you present to people, the less likely they are to click any of them.

For those of you out there who are looking to build upon your credible profile and have a chance of reaching your targeted market we will always suggest that you use FREE SoundCloud likes tool (mentioned above) - instead of buying likes. The likes that this tool provides come from real active users who have been directed to your song of your choice due to their unique marketing methods which of course comply with this social networks terms and conditions. You'll get to know about their marketing methods - on the above article as well - they keep it that much transparent to the users.

It is very important that you either use the SoundCloud likes tool or do what ever you can to gain them because if you have a large amount of plays but very few likes it will not do your image any justice.


Stumbleupon ads

 

Music advertising

  1. Stumbleupon Followers
    Having been a member of Stumbleupon since the beginning of time it seems, As an active member, lots of users then decided to give Get Free Followers a try. It was indeed the decision of their lifetime!
  2. Stumbleupon marketing
    In 2011, Forbes published findings that Stumbleupon had surpassed even Facebook as a source of social media traffic in the United States. Get Free Followers is the 1st in the world to provide you such a service!
  3. Reddit SEO
    Drive FREE traffic to your site. Get to the Front Page of Reddit. Engage with your target audience!
    1. How to get Upvotes on Reddit?
    2. Reddit Karma
      If someone has lots of karma - either link or comment - that means that user has contributed popular content to the site.
    3. Post on Reddit
 
  1. MySpace Music Like
    MySpace has a high value because of it's massive userbase, which in turn provides a potentially rich source of advertising income. Given the audience is a young demographic it's a very lucrative market for advertisers.
  2. MySpace Music Play
  3. Make money with MySpace
  4. Reverbnation Plays increaser
    With almost four million registered People on Reverbnation it would be a mistake for anyone to take that marketing chance for granted. Get on the Reverbnation Trending Now list with the help of Get Free Followers!
  5. How to get Reverbnation Fans?
  6. Soundcloud Comments
    Just show the world how talented you are via Soundcloud. Get Free Followers drives REAL targeted traffic to your page, leading to more plays, likes, comments, reposts and followers!
  7. Free Soundcloud Likes
  8. How to get more Plays on Soundcloud?
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