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Negative reviews

Negative reviewsAs an entrepreneur or merchant, you should become a vigilant watchdog about what's being written or said about your brand or product online. Research suggests that negative reviews can affect your business. For example, a 2010 American Express survey of 1000 Australian consumers found that 40% 'always' or 'often' used online reviews to assess a company's customer service, and that consumers were more influenced by negative reviews than positive reviews.

Numerous other surveys have found that a high proportion of customers regard online reviews as credible. And a study by Harvard Business School found that restaurants that were well-reviewed on Yelp had an increase in revenue, compared to those that weren't well-reviewed.

Many review sites point out that very negative reviews (e.g. 1 or 2 star) make up a relatively small proportion of all reviews posted. Still, negative reviews can have a big impact, so it's important to manage them effectively. Even the best businesses encounter a bad review. Here are the 4 best ways to address the issue head on when it happens.



  1. Take control


    You cannot pick and choose what potential customers are reading about your business. But you can tilt the impression in your favor in the form of positive online content. Reviews, testimonials, articles, blog posts, tweets and Facebook posts celebrating your business will serve to neutralize a few negative reviews. Here, your time is better spent updating select outlets rather than maintaining upwards of 10 social media sites that you leave untouched for months. Carefully decide what outlets you feel will best reach your clients, and flood them with positive content about your business.
  2. Respond


    A thorough response to constructive criticism will go further than an average-grade positive review by showing you are attentive to the service you provide. Consumers recognize that negative reviews add authenticity to an online profile, which can be further bolstered with a thoughtful response. Yet avoid getting caught-up in an online spat that unnecessarily draws attention - and traffic - to the complaint. Craft a one-time direct response to negative reviews so that people know you listen to and care about customers, but avoid stooping to the level of Internet trolls trading blows comment-by-comment.
  1. Ask and you shall receive


    In most industries, leaving a positive review is not top of mind after transacting - it is a rare habit that has only recently developed in the restaurant and travel spheres. Yet that does not mean that folks are not more than happy to share their great experience with potential customers. If prompted, most happy clients enjoy taking 5 minutes to review the excellent service you provided. If you run a great business, your past clients are happy and willing to help you grow it - you just have to ask. Review platforms and social media sites make it painless for your clients to review you, and have become a necessary tool to grow your business.
  2. Get help


    Third party services in the online reputation space can save you a lot of time and grief, though not all are created equal - if you think negative reviews are in error, paying for positive ones won't make it right. Consider using a reputable review site to build and manage your online reputation. A worthy investment when each star rating can earn a local business more than 9 percent of revenue each year. Past clients can be directed to a one-stop shop where they can leave you real reviews and where potential customers can read them. The platforms themselves are working hard to establish trust and credibility, as they are increasingly dedicated to rooting out fake content using evolving technology tools.

In life, we often remember negative reviews and experiences more vividly than positive ones. The same goes for business - your highly regarded service can be overshadowed by a few unhappy scribes. Negative reviews are a part of doing business, and a thoughtful response should be as well.


Social media strategy

Interactive marketing

  1. Small business trends: Latest trends show moves to transform the way we market our businesses in small business community.
  2. Social media stats
  3. Video marketing strategy
    1. YouTube video marketing
    2. Vimeo videos
    3. Facebook video ads
    4. Blip
    5. Flickr
  4. LinkedIn for small business
  5. Social media for marketing: Social media has proven to be an excellent way for promotion.
  6. Online reviews: Customer opinions have always had the potential to influence other people's attitudes towards a business.
    1. Online review sites
    2. Managing online reviews
    3. Negative reviews
  1. Social media strategy
  2. Email advertisement
  3. Small business tools: I'll not cover how to build social media plan. So, without further ado, here are 10 must have small biz tools:
    1. Bitly
    2. Google analytics
    3. Do share
    4. Feedly
    5. LastPass
    6. edocr
    7. Buffer
    8. MailChimp
    9. ManageFlitter
    10. Commun it
  4. Application Marketing: One of the most innovative interactive marketing ways. It's even approaching the popularity of e-mail.
  5. Relationship Marketing
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Promote Soundcloud tracks for free

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Almost every active, relevant musician is now using Soundcloud. There are millions of active account holders on this social network which makes life hard for any artist to really be seen and heard. All hope is not lost as there are still many ways to promote Soundcloud tracks for free, so that you can stand out above the rest - which we will go through with you below.

The main thing is to keep your profile updated. You must upload unique music but also sharing the song on different social networks such as Twitter and Facebook. The more you do this the more traffic you will send to your SoundCloud account. It is all about staying connected with your listeners which is why you should also make sure that you respond to comments that are left on your songs. This will show SoundCloud that you are active, and that people are liking what they listen to.

  1. Amplification


    Sharing your SoundCloud profile to all your social networks online will further expand your fan base. One good turn deserves another, so make sure to do the same on your social networks, make your SoundCloud profile stand out on your blog, Facebook, and Twitter. Take advantage of your profile and track descriptions to give an introduction about you and your work, tell a story, and ask people to click the repost button if they like your content. Encouraging people to share your music will result in more shares than not telling them to do so, and this will lead to more followers, as well as track-likes.
  1. Free Soundcloud Likes
    Get Free Followers is a service specializing in music promotion on Soundcloud. Before going through this how-to, we must agree that you need great content and frequent releases. If you are doing music a good rate could be 2 songs per month. If you reach certain rate, don't stop for too long or your followers might lose attention in your work.

Soundcloud is a community platform that's heavily focused on allowing you to discover new stuff, through what's trending and by involving findings and content of people you've already connected with. As a result, a halfway decent Soundcloud stroller will often come across a new act.

  1. Google search optimization


    Google likes space. Instead of User123 make it User 123. Google also likes repetition. Repeating your Display Name in your Profile URL and linking to your other social networks will help you climb up the ladder on Google search results.

Increasingly more so, social media profiles have become the go-to of the younger generation. The majority of people, and particularly the demographic of 15-25 years old, immediately looks to social media profiles when further investigating an artist they have just discovered. I'm sure you've come across a band that you liked on Facebook, went to their 'about' section and discovered that there weren't any links to their other social media profiles there. Annoying right? So straightforward, yet this key point is missed out on by so many acts, when it comes to promote Soundcloud tracks for free.

Soundcloud has integrated the ability to add social media links to your profile, and even adds the correct thumbnail images to the links of the larger sites. You can edit these under your 'Advanced Profile' settings. When setting these up, I recommend that you restrict the amount of networks you use. The essential links are: website (www.thebestbandever.com), Facebook, Twitter and YouTube.

Everything else is irrelevant, and the more options you present to people, the less likely they are to click any of them.

For those of you out there who are looking to build upon your credible profile and have a chance of reaching your targeted market we will always suggest that you use FREE SoundCloud likes tool (mentioned above) - instead of buying likes. The likes that this tool provides come from real active users who have been directed to your song of your choice due to their unique marketing methods which of course comply with this social networks terms and conditions. You'll get to know about their marketing methods - on the above article as well - they keep it that much transparent to the users.

It is very important that you either use the SoundCloud likes tool or do what ever you can to gain them because if you have a large amount of plays but very few likes it will not do your image any justice.


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Music advertising

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    1. How to get Upvotes on Reddit?
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    3. Post on Reddit
 
  1. MySpace Music Like
    MySpace has a high value because of it's massive userbase, which in turn provides a potentially rich source of advertising income. Given the audience is a young demographic it's a very lucrative market for advertisers.
  2. MySpace Music Play
  3. Make money with MySpace
  4. Reverbnation Plays increaser
    With almost four million registered People on Reverbnation it would be a mistake for anyone to take that marketing chance for granted. Get on the Reverbnation Trending Now list with the help of Get Free Followers!
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  6. Soundcloud Comments
    Just show the world how talented you are via Soundcloud. Get Free Followers drives REAL targeted traffic to your page, leading to more plays, likes, comments, reposts and followers!
  7. Free Soundcloud Likes
  8. How to get more Plays on Soundcloud?
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