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Vimeo videos

Vimeo videosThere was a while when Vimeo videos were ahead of YouTube - it launched in 2004 and was the 1st video sharing platform to support HD content. YouTube is, in many cases, the 1st stop for marketers looking to launch viral campaigns. Ray Ban, Nike, Dove, Ecko, and Burger King are few of the brands to have flocked to YouTube to launch big budget viral campaigns. But, the site can seem crowded, cluttered, and overwhelming. Plus, YouTube is often criticized for the low quality of videos; but is there an alternative? Ladies and gentlemen, meet Vimeo videos!

It doesn't allow commercial video. If you want to get on to Vimeo videos, you have to create content and can't sell or promote it. Regulations have spawned a great deal of debate - splitting content creators; as one blog puts it "Vimeo has been the traditional haunt of pretentious artistes and Apple fanboys". Vimeo videos is a video-centric network that has garnered a very artistic, high-brow following. Artists around the world who aspire to be serious filmmakers and future Pixar innovators upload videos here to the tune of 13,000 clips a day in an attempt to have their work seen, heard, and noticed.

So, how can Vimeo videos be used as a social media marketing tool? The uploading guidelines for Vimeo videos explicitly state that there is "no commercial use" allowed on the site. It would seem all hope is lost when it comes to using Vimeo videos as a marketing tool, but not so fast. There are significant exceptions. For instance, an independent band that has not been signed to a major record label or an independent filmmaker can post music videos, trailers, and/or films on Vimeo videos as long as the person uploading the material has contributed "significantly to the creation of" the uploaded content - but what about businesses? Can they use Vimeo videos to their advantage? The answer is yes, but indirectly.

The condition that individuals can upload material as long as they have contributed "significantly to the creation of" content allows for people who have created videos for corporate competitions calling for user-generated content/commercials to upload those videos to Vimeo.

Reasons to use Vimeo videos for marketing

  1. Vimeo videos has a tight knit and loyal community of 'Vimeans'. Positive engagement is high on Vimeo with the site coming down quite hard on those people who break its rules.
  2. Because of Vimeo's audience demographic of "Artistes and Apple fanboys" it provides a much more targeted community for your video marketing content to reach.
  3. Vimeo videos has always prided itself on quality over quantity. The playback of your videos whether HD or standard will look better. If it looks better people will be more engaged.
  4. Vimeo's embeddable player does not have to have its branding plastered all over it. For businesses concerned about professionalism and brand this wins hands down.
  5. There is a much greater degree of control over who you can share your content with on Vimeo videos, by either protecting the videos with a password or by inviting only a select few to watch.
  6. You have the option to allow your audience to download the video on Vimeo, creating a greater sense of value for your audience and an easy way to send video across the web.
  7. The ability to customise the Vimeo videos player to match brand colours or player controls to create the right experience.
  8. Vimeo videos has been criticised in the past over its perception of commercial content. Today it offered Vimeo PRO, combining the above advantages with commercial content for a very competitive yearly fee.

Pros and cons of Vimeo videos

The best thing about Vimeo videos is that it gives you the opportunity to use several customization options – you can imbed your logo in your videos and add several other branding elements at the time of uploading your video. Not only this, it comes with an effective analytics tool – many users believe this tool is a lot more flexible, powerful, and feature-rich as compared to what you get in YouTube.

After getting a Vimeo's Pro account, you can make use of encoding for two videos – this will allow your video to use less bandwidth, which will make it faster to run. In your account area, it is possible to establish new channels and groups where you could interact with people – it's also possible to arrange your videos in playlists and albums, which makes them easier to browse.

Like YouTube, Vimeo also comes with certain disadvantages. The biggest disadvantage is that Vimeo videos cannot compete with YouTube in terms of traffic, which means you won't see a huge change in the traffic to your website. Similarly, videos from Vimeo don't rank very well in Google because their first preference is the videos from YouTube.

What's more, some of Vimeo videos' features are not free – you have to pay if you want to use this service for commercial purposes. Above all, you will have to face restrictions on how many videos you can upload a year. Terms and conditions are also quite vague, especially compared to YouTube.

What's better - Vimeo videos or YouTube?

In case you're trying out new marketing initiatives, YouTube should be the choice, as it's free and less restrictive. However, if you want to engage effectively and easily with your target audience, you may want to use Vimeo videos. And of course, if you're unsure, you can test both of these services to identify the one that suits you the most.

While some small business owners still think that it's just a 'trend,' social media for marketing has proven to be an excellent and cost-effective way to promote your business. Everything evolves continually in cyberspace.

Social media strategy

Interactive marketing

  1. Small business trends: Latest trends show moves to transform the way we market our businesses in small business community.
  2. Social media stats
  3. Video marketing strategy
    1. YouTube video marketing
    2. Vimeo videos
    3. Facebook video ads
    4. Blip
    5. Flickr
  4. LinkedIn for small business
  5. Social media for marketing: Social media has proven to be an excellent way for promotion.
  6. Online reviews: Customer opinions have always had the potential to influence other people's attitudes towards a business.
    1. Online review sites
    2. Managing online reviews
    3. Negative reviews
  1. Social media strategy
  2. Email advertisement
  3. Small business tools: I'll not cover how to build social media plan. So, without further ado, here are 10 must have small biz tools:
    1. Bitly
    2. Google analytics
    3. Do share
    4. Feedly
    5. LastPass
    6. edocr
    7. Buffer
    8. MailChimp
    9. ManageFlitter
    10. Commun it
  4. Application Marketing: One of the most innovative interactive marketing ways. It's even approaching the popularity of e-mail.
  5. Relationship Marketing
  6. SMS marketing services

Promote Soundcloud tracks for free

FREE service to make updating your social networks a snap!
Almost every active, relevant musician is now using Soundcloud. There are millions of active account holders on this social network which makes life hard for any artist to really be seen and heard. All hope is not lost as there are still many ways to promote Soundcloud tracks for free, so that you can stand out above the rest - which we will go through with you below.

The main thing is to keep your profile updated. You must upload unique music but also sharing the song on different social networks such as Twitter and Facebook. The more you do this the more traffic you will send to your SoundCloud account. It is all about staying connected with your listeners which is why you should also make sure that you respond to comments that are left on your songs. This will show SoundCloud that you are active, and that people are liking what they listen to.

  1. Amplification

    Sharing your SoundCloud profile to all your social networks online will further expand your fan base. One good turn deserves another, so make sure to do the same on your social networks, make your SoundCloud profile stand out on your blog, Facebook, and Twitter. Take advantage of your profile and track descriptions to give an introduction about you and your work, tell a story, and ask people to click the repost button if they like your content. Encouraging people to share your music will result in more shares than not telling them to do so, and this will lead to more followers, as well as track-likes.
  1. Free Soundcloud Likes
    Get Free Followers is a service specializing in music promotion on Soundcloud. Before going through this how-to, we must agree that you need great content and frequent releases. If you are doing music a good rate could be 2 songs per month. If you reach certain rate, don't stop for too long or your followers might lose attention in your work.

Soundcloud is a community platform that's heavily focused on allowing you to discover new stuff, through what's trending and by involving findings and content of people you've already connected with. As a result, a halfway decent Soundcloud stroller will often come across a new act.

  1. Google search optimization

    Google likes space. Instead of User123 make it User 123. Google also likes repetition. Repeating your Display Name in your Profile URL and linking to your other social networks will help you climb up the ladder on Google search results.

Increasingly more so, social media profiles have become the go-to of the younger generation. The majority of people, and particularly the demographic of 15-25 years old, immediately looks to social media profiles when further investigating an artist they have just discovered. I'm sure you've come across a band that you liked on Facebook, went to their 'about' section and discovered that there weren't any links to their other social media profiles there. Annoying right? So straightforward, yet this key point is missed out on by so many acts, when it comes to promote Soundcloud tracks for free.

Soundcloud has integrated the ability to add social media links to your profile, and even adds the correct thumbnail images to the links of the larger sites. You can edit these under your 'Advanced Profile' settings. When setting these up, I recommend that you restrict the amount of networks you use. The essential links are: website (, Facebook, Twitter and YouTube.

Everything else is irrelevant, and the more options you present to people, the less likely they are to click any of them.

For those of you out there who are looking to build upon your credible profile and have a chance of reaching your targeted market we will always suggest that you use FREE SoundCloud likes tool (mentioned above) - instead of buying likes. The likes that this tool provides come from real active users who have been directed to your song of your choice due to their unique marketing methods which of course comply with this social networks terms and conditions. You'll get to know about their marketing methods - on the above article as well - they keep it that much transparent to the users.

It is very important that you either use the SoundCloud likes tool or do what ever you can to gain them because if you have a large amount of plays but very few likes it will not do your image any justice.

Stumbleupon ads


Music advertising

  1. Stumbleupon Followers
    Having been a member of Stumbleupon since the beginning of time it seems, As an active member, lots of users then decided to give Get Free Followers a try. It was indeed the decision of their lifetime!
  2. Stumbleupon marketing
    In 2011, Forbes published findings that Stumbleupon had surpassed even Facebook as a source of social media traffic in the United States. Get Free Followers is the 1st in the world to provide you such a service!
  3. Reddit SEO
    Drive FREE traffic to your site. Get to the Front Page of Reddit. Engage with your target audience!
    1. How to get Upvotes on Reddit?
    2. Reddit Karma
      If someone has lots of karma - either link or comment - that means that user has contributed popular content to the site.
    3. Post on Reddit
  1. MySpace Music Like
    MySpace has a high value because of it's massive userbase, which in turn provides a potentially rich source of advertising income. Given the audience is a young demographic it's a very lucrative market for advertisers.
  2. MySpace Music Play
  3. Make money with MySpace
  4. Reverbnation Plays increaser
    With almost four million registered People on Reverbnation it would be a mistake for anyone to take that marketing chance for granted. Get on the Reverbnation Trending Now list with the help of Get Free Followers!
  5. How to get Reverbnation Fans?
  6. Soundcloud Comments
    Just show the world how talented you are via Soundcloud. Get Free Followers drives REAL targeted traffic to your page, leading to more plays, likes, comments, reposts and followers!
  7. Free Soundcloud Likes
  8. How to get more Plays on Soundcloud?
Get Free Followers
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