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Importance of marketing plan

Importance of marketing planMarketing you site is a huge job. If you dont' plan it from the word go, on the way, you may find yourself searching for new improvements, leading you to a point where you may be sort of ideas - what to do next! The key in marketing strategy development is to understand and match the capabilities of your firm to the opportunities available in the market. You will therefore need a range of information such as:
  1. Market data

    : data about the size and growth rate of the market, who potential customers are, what they buy, when they buy, from whom and through whom do they buy, etc
  2. Competitive data

    : data on who direct competitors are, their products, prices, etc. It also helps to identify indirect or potential competitors who may take you by surprise.
  3. Internal data

    : data within your business will help to assess the strengths and weaknesses of your product/service and its core capabilities.

Your business judgement will play a key part in marketing strategy development, target markets and suitable positioning strategies. In the early stages of your business, concentrate on the marketing mix (product, place, price and promotion) to plan and coordinate your marketing activities. When you start having to solve problems like these below, then that is the time to start thinking more about the importance of marketing plan.


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  1. my sales are declining
  2. my sales aren't growing as fast as I would like
  3. we have just lost some key accounts to competitors
  4. I want to expand into a new region/market/country
  5. I think there is a market for a new product/service
  6. I wish I could get through to more customers just how good our product is

Developing a marketing plan or strategy to introduce a new technical product can be painless, and seems confusing only when we lose site of objectives. Start by writing an outline of your marketing strategy. Then begin by gathering required information for each section in your outline. As you gather your market information, you may see critical gaps. Find a way to fill the gaps (e.g. telemarketing). Then polish the information with helpful tables, charts and graphs.

So rather than searching for new ideas, plan your steps earlier, so that you dont' end up messing with the context later on. To realize the importance of marketing plan and benefits of Internet marketing, an organization needs to develop a planned, structured approach. Some of the problems that we commonly see in organizations are:

  1. Unclear responsibilities for the many different Internet marketing activities. There is always a possibility that, the site may turn out to be a mess of many ideas.
  2. No specific objectives are set for Internet marketing.
  3. Insufficient budget is allocated for Internet marketing as customer demand for online services is underestimated and competitors potentially gain market share through superior online activities. E.g.: If you are using AdWords to get instant traffic to your site, if you did under-estimate you budget, your advertising fund may well get used up soon.
  4. Budget is wasted as different parts of an organization experiment with using different tools or suppliers without achieving economies of scale;
  5. New online value propositions for customers are not developed since the Internet is treated as 'just another channel to market' without review of opportunities to offer improved, differentiated online services. One of the biggest mistakes a new-comer makes.
  6. Results from digital marketing are not measured or reviewed adequately, so actions cannot be taken to improve effectiveness. A consistent and timely review of your services is a must to achieve rigorous success on the web.
  7. An experimental rather than planned approach, is taken to using e-communications with poor integration between online and offline marketing communications. You might have thought that, you will make small prototypes of your offerings live first, the watch for improvements, watchin their performance. Nice thinking. But if dont' plan your steps, and depend on the experimental approach more, then that's where you will end up making a step wrong.

Business strategy development

 

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    Always try not to let your site's customer-acceptance level to get down. Keep a note of a few web development guidelines.
  10. Importance of marketing plan
 
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Video marketing strategy

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Video is quickly becoming a preferred form of marketing content, it is worth examining its role within the context of content marketing best practices to understand the purposes for which video marketing is proving to be effective.

According to a survey, when it comes to making use of videos in marketing, video is the preferred form of content used for building brand awareness (52%). It is followed by lead generation (45%) and online engagement (42%).

  1. VK videos
    Do you know that you can also post videos in VK - the Russian Facebook? Yes - as you guessed it by now - VK, the social giant, can also be used for marketing your videos.

There are basically many reasons why VK social networking site is by far the most diffused social network in the country. Therefore, if we talk about social media marketing in Russia and Europe, we are talking about Vkontakte.

  1. VK video player
    Have you added VK (VKontakte) to your video marketing arsenal? If you haven't - do it now! Get Free Followers is the 1st and only site in the world so far, providing this FREE service to you, so that you can understand the importance of VK in video marketing.

According to the Online Publishers Association, 80% of internet users recalled watching a video ad on a website they visited within the last 30 days. Of those, 46% took some sort of action after viewing the ad by searching for more information, visiting the advertiser's website or purchasing the product featured in the ad.

Further examination of other statistics included in the report, supports the evidence that video marketing increases sales and leads. Additionally, it shows that those businesses who are not leveraging video marketing, are losing customers to those who do.

Video marketing tools

 

Video marketing tools

  1. VK video player
    Have you added VK (VKontakte) to your video marketing arsenal? If you haven't - do it now! Get Free Followers is the 1st and only site in the world so far, providing this FREE service to you, so that you can understand the importance of VK in video marketing.
  2. Revine king
    You should always look for a lot of people to watch your videos, expanding your reach within the Vine network. However, this is only possible if there are people who actually view your page and share your videos. In Vine, this is done by getting Revines.
  3. Free Vine Followers
  4. I want to be famous Vine
  5. VK videos
    Do you know that you can also post videos in VK - the Russian Facebook? Yes - as you guessed it by now - VK, the social giant, can also be used for marketing your videos.
  6. How to get Vine Likes?
 
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  2. Vimeo for business
    As an artist, business owner or just a creative individual, you would like to stream videos in HD quality, and that is exactly what you get at Vimeo! Vimeo may be a newer video sharing platform, but it is far and away the...second most popular platform to share video on.
  3. Vimeo Videos
    Willing to get real Vimeo Comments for FREE? Then you are at the right place. Make your video look viral over the web. Get real Vimeo Comments instantly at Get Free Followers from active users to increase video popularity.
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  6. How to promote Youtube Videos?
    Improve your Videos' search engine rankings. What YouTube wants to see is engagement and you can get that in the form of YouTube comments. Encourage others to comment on your video. Encourage discussions to start.
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