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Pros and cons of publishing

There are dozens of ways to monetize a website, but few have as much professional backing as direct advertising. Who wouldn't like to make a few extra bucks without any effort? It offers a stable flow of revenue and a good dose of credibility. In other words, it opens up opportunities for even more monetization.

Self-publishing is a growing trend. Many site owners earn a steady stream of income from advertisers. In order to land advertisers for your site however, you have to ensure that you are offering them something that they cannot resist. First, you will need to ensure that you are getting several unique daily visitors. While there is not set number for the amount of visitors that you should strive for, most major advertisers want no fewer than 10,000 per month; more is even better. If you are not getting this kind of traffic then you need to take steps to improve your visitor numbers. It's important to know the pros and cons of publishing so you can make the best choice for your website.

The pros of publishing

  1. More money

    : The first advantage of selling your own ads is the fact that you will cut the middlemen out, increasing your revenue potential. Suppose you sell text link ads on your sidebar through a certain company, and the text links sell for $50 monthly. Since you are using the company network to sell the ads, they will eat 50% of the price, and you will end up earning only $25 monthly for each text link. If someone is willing to pay $50 for a text link on your site, though, it means that they are getting $50 of value out of it. Why, then, should you share that with someone else?

Polls
  1. Independence

    : Sure, large advertising networks have access to a wider pool of advertisers, and they have more credibility to close the deals. But if you have all the requirements in place (see the section below) and spend some time looking at the right places, I am sure that you will be able to sell your own ads just as efficiently as the larger networks.
  2. Flexibility

    : The third advantage of selling direct advertising is that you will have much more control over where and how the ads will be displayed (i.e., you can avoid intrusive advertising). Google Adsense is nice, but unless you blend it with the content - annoying some of the readers - you will get terribly low click-through rates.
  3. Credibility

    : Finally, having sponsors and direct advertisers on your blog might help your credibility. Even small and poorly crafted blogs can stick some Adsense units here and there. Having established companies that are willing to partnership with your site, on other hand, can signal that your content has quality and that the site is somewhat professional.

The cons of publishing

  1. Time consuming

    : While selling your own ads has many advantages, it is no panacea. The first drawback of this monetization option is the time that it will consume. This time will be spent optimizing your website for the ads, finding potential advertisers, negotiating with them, and handling the administrative matters (e.g., making payments, tracking statistics, delivering reports and so on).
  2. Many requirements

    : Selling direct adverting is not as easy as making money from Google Adsense. As you can see from the section below, you will need to have a popular blog, a professional looking design, special software and the like.
  3. Unstable

    : Unless you close deals for very long periods, which is unlikely, you will find your self looking for new advertisers or optimizing your website to attract new ones every other month. The opposite is true for most advertising networks, where you just need to plug some code and they will do the rest of the work. (If your site or blog is just a hobby, therefore, direct advertising might not be the best option)

A website that accepts ads brings consumers and vendors together, and this creates a vested interest in maintaining the happiness of both parties. If the consumers remain happy they'll continue to subscribe, and if the vendors remain pleased they'll continue to advertise. Thus the publisher strives to support a good climate for commerce within the market, which often strengthens and supports the entire community, organization, or other target audience.

Business strategy development

 

What is a feed?

  1. Clickbank products
    If you have a product you want to sell, then there is no better place than ClickBank to publish it.
  2. Importance of traffic
  3. Internet marketing tips and tricks
  4. Publisher tips
    Once you have developed your website, you need to place suitable ads using proper publisher tips.
  5. How do you get sponsors?
  6. Pros and cons of publishing
    Who wouldn't like to make a few extra bucks without any effort?
  7. Where to get advertisers?
  8. Business analysis techniques
  9. Web development guidelines
    Always try not to let your site's customer-acceptance level to get down. Keep a note of a few web development guidelines.
  10. Importance of marketing plan
 
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    It's not a VHS vs. Beta argument but much like a DVD+RW vs. DVD-RW argument.
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    After creating a feed, just like 'burning a CD', the content provider, must select a program to use in order to prepare the feed ...
  7. Feed reader
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  9. Bittorrent RSS
    The Bittorrent RSS broadcasting technique for automating content distribution, combines RSS with Bittorrent to create content delivery system. How are they inter-related?
  10. Make money RSS


Video marketing strategy

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Polls
Video is quickly becoming a preferred form of marketing content, it is worth examining its role within the context of content marketing best practices to understand the purposes for which video marketing is proving to be effective.

According to a survey, when it comes to making use of videos in marketing, video is the preferred form of content used for building brand awareness (52%). It is followed by lead generation (45%) and online engagement (42%).

  1. VK videos
    Do you know that you can also post videos in VK - the Russian Facebook? Yes - as you guessed it by now - VK, the social giant, can also be used for marketing your videos.

There are basically many reasons why VK social networking site is by far the most diffused social network in the country. Therefore, if we talk about social media marketing in Russia and Europe, we are talking about Vkontakte.

  1. VK video player
    Have you added VK (VKontakte) to your video marketing arsenal? If you haven't - do it now! Get Free Followers is the 1st and only site in the world so far, providing this FREE service to you, so that you can understand the importance of VK in video marketing.

According to the Online Publishers Association, 80% of internet users recalled watching a video ad on a website they visited within the last 30 days. Of those, 46% took some sort of action after viewing the ad by searching for more information, visiting the advertiser's website or purchasing the product featured in the ad.

Further examination of other statistics included in the report, supports the evidence that video marketing increases sales and leads. Additionally, it shows that those businesses who are not leveraging video marketing, are losing customers to those who do.

Video marketing tools

 

Video marketing tools

  1. VK video player
    Have you added VK (VKontakte) to your video marketing arsenal? If you haven't - do it now! Get Free Followers is the 1st and only site in the world so far, providing this FREE service to you, so that you can understand the importance of VK in video marketing.
  2. Revine king
    You should always look for a lot of people to watch your videos, expanding your reach within the Vine network. However, this is only possible if there are people who actually view your page and share your videos. In Vine, this is done by getting Revines.
  3. Free Vine Followers
  4. I want to be famous Vine
  5. VK videos
    Do you know that you can also post videos in VK - the Russian Facebook? Yes - as you guessed it by now - VK, the social giant, can also be used for marketing your videos.
  6. How to get Vine Likes?
 
  1. How to get more Loops on Vine?
  2. Vimeo for business
    As an artist, business owner or just a creative individual, you would like to stream videos in HD quality, and that is exactly what you get at Vimeo! Vimeo may be a newer video sharing platform, but it is far and away the...second most popular platform to share video on.
  3. Vimeo Videos
    Willing to get real Vimeo Comments for FREE? Then you are at the right place. Make your video look viral over the web. Get real Vimeo Comments instantly at Get Free Followers from active users to increase video popularity.
  4. Vimeo promotion
  5. Increase Vimeo views
  6. How to promote Youtube Videos?
    Improve your Videos' search engine rankings. What YouTube wants to see is engagement and you can get that in the form of YouTube comments. Encourage others to comment on your video. Encourage discussions to start.
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