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Where to get advertisers?

Once you have your direct advertising program established, you will start to receive inquiries from people. On the beginning, however, you will need to hunt advertisers down. You just put up a few ads on your site and wait for the cash to roll in, right?

Do not get discouraged if you get turned down initially, provided you have all the aforementioned requirements, sooner or later you will find someone willing to take a shot on your site. If you're not quite at that point yet, don't worry: there are other factors that can push you up, such as your Google PageRank or Alexa rank and the number of subscribers you have on RSS.

Where to get advertisers? You need an ad server software. This is a program that puts ads on your website and tracks statistics for specific ad types and areas. Some of them come with blogging platforms (WordPress' WP-Ads is one of the most popular) and others are independent, with lots of variation in features. If you're just trying things out, it might be a good idea to start with the former, and then move on to more advanced solutions as you get more advertisers.

Direct advertising is one of the best ways of monetizing a website. However, getting advertisers for your website and eventually closing the deals, is not a simple matter. The most difficult part of the process, however, is to actually find the advertisers. I included some places where you can look for in that article, but I felt that it would be useful to have one post listing all the ways you can use to find advertisers for your website. The following are some things that will attract advertisers to your website:


Polls
  1. People linking to your site or articles

    : If a company is willing to link to your articles or to add your website under its "Links" or "Resources" section, it is also probably willing to discuss about advertising on your site. Keep track of those incoming links. If you notice a link from a company blog, you could again contact the company asking if it would be interested in becoming a sponsor. If they liked your content enough to link to it, they will certainly consider an advertising deal.
  2. People leaving comments/e-mails

    : The same principle applies to people leaving comments on your blog or sending you e-mails. If among them you see an employee or the owner of a company that could be interested on your website, bingo! Contact him or her and get the conversation going. The only thing you should not include is the price. Why? Because if you don't include it interested people will email you asking for that, and this will give you their email addresses and an invite for a conversation, where you'll have better chances of convincing them.
  3. Reply to all press releases and review requests

    : Once your website gets somewhat popular inside its niche you'll certainly start receiving many press releases and review requests via the contact form. Instead of sending these to the trash bin, you should reply to all of them, stating that you found their product/service interesting, and that you believe they could benefit from advertising on your site because your audience would be a good match. Then give all the details about the advertising options, and wait to see if they are interested.
  1. AdWords advertisers

    : Through out your search for advertisers you will notice that most of the established companies are not aware of the benefits of online advertising. If a certain company is already spending money on Google AdWords, however, it is very likely that it would also be open to other forms of online advertising. Think about some keywords that are related to your topic and Google them. Check the sponsored links that will appear and contact them. (You can also check the advertisers that appear on the Adsense units of related websites)
  2. Other advertising networks

    : While Google AdWords is by far the largest advertising network on the Internet, there are many others that could be useful. Check the companies that are spending money on AdBrite, Text-Link-Ads, BlogAds, SponsoredReviews and so on.
  3. Banner advertisers on similar sites

    : Check out popular websites on your niche and see what companies are advertising there. Provided you offer them an interesting deal (i.e., a reasonable price for your size), I am pretty sure they will be interested.
  4. Create a "Potential sponsors" bookmark folder

    : This technique produced outstanding results for me. I have a bookmark folder on my browser called "Potential sponsors". Every time I come across a company or website that could be interested in sponsoring my website, I bookmark it. Currently I have over 100 bookmarked sites on that folder, and I have not approached half of them yet.

Business strategy development

 

What is a feed?

  1. Clickbank products
    If you have a product you want to sell, then there is no better place than ClickBank to publish it.
  2. Importance of traffic
  3. Internet marketing tips and tricks
  4. Publisher tips
    Once you have developed your website, you need to place suitable ads using proper publisher tips.
  5. How do you get sponsors?
  6. Pros and cons of publishing
    Who wouldn't like to make a few extra bucks without any effort?
  7. Where to get advertisers?
  8. Business analysis techniques
  9. Web development guidelines
    Always try not to let your site's customer-acceptance level to get down. Keep a note of a few web development guidelines.
  10. Importance of marketing plan
 
  1. What is a feed?
  2. What is rss feed?
  3. Atom feed
  4. RSS or atom feed?
    It's not a VHS vs. Beta argument but much like a DVD+RW vs. DVD-RW argument.
  5. How to create feed?
  6. Burn a feed
    After creating a feed, just like 'burning a CD', the content provider, must select a program to use in order to prepare the feed ...
  7. Feed reader
  8. Best feed readers
  9. Bittorrent RSS
    The Bittorrent RSS broadcasting technique for automating content distribution, combines RSS with Bittorrent to create content delivery system. How are they inter-related?
  10. Make money RSS


Video marketing strategy

Socializer
FREE service to make updating your social networks a snap!
Polls
Video is quickly becoming a preferred form of marketing content, it is worth examining its role within the context of content marketing best practices to understand the purposes for which video marketing is proving to be effective.

According to a survey, when it comes to making use of videos in marketing, video is the preferred form of content used for building brand awareness (52%). It is followed by lead generation (45%) and online engagement (42%).

  1. VK videos
    Do you know that you can also post videos in VK - the Russian Facebook? Yes - as you guessed it by now - VK, the social giant, can also be used for marketing your videos.

There are basically many reasons why VK social networking site is by far the most diffused social network in the country. Therefore, if we talk about social media marketing in Russia and Europe, we are talking about Vkontakte.

  1. VK video player
    Have you added VK (VKontakte) to your video marketing arsenal? If you haven't - do it now! Get Free Followers is the 1st and only site in the world so far, providing this FREE service to you, so that you can understand the importance of VK in video marketing.

According to the Online Publishers Association, 80% of internet users recalled watching a video ad on a website they visited within the last 30 days. Of those, 46% took some sort of action after viewing the ad by searching for more information, visiting the advertiser's website or purchasing the product featured in the ad.

Further examination of other statistics included in the report, supports the evidence that video marketing increases sales and leads. Additionally, it shows that those businesses who are not leveraging video marketing, are losing customers to those who do.

Video marketing tools

 

Video marketing tools

  1. VK video player
    Have you added VK (VKontakte) to your video marketing arsenal? If you haven't - do it now! Get Free Followers is the 1st and only site in the world so far, providing this FREE service to you, so that you can understand the importance of VK in video marketing.
  2. Revine king
    You should always look for a lot of people to watch your videos, expanding your reach within the Vine network. However, this is only possible if there are people who actually view your page and share your videos. In Vine, this is done by getting Revines.
  3. Free Vine Followers
  4. I want to be famous Vine
  5. VK videos
    Do you know that you can also post videos in VK - the Russian Facebook? Yes - as you guessed it by now - VK, the social giant, can also be used for marketing your videos.
  6. How to get Vine Likes?
 
  1. How to get more Loops on Vine?
  2. Vimeo for business
    As an artist, business owner or just a creative individual, you would like to stream videos in HD quality, and that is exactly what you get at Vimeo! Vimeo may be a newer video sharing platform, but it is far and away the...second most popular platform to share video on.
  3. Vimeo Videos
    Willing to get real Vimeo Comments for FREE? Then you are at the right place. Make your video look viral over the web. Get real Vimeo Comments instantly at Get Free Followers from active users to increase video popularity.
  4. Vimeo promotion
  5. Increase Vimeo views
  6. How to promote Youtube Videos?
    Improve your Videos' search engine rankings. What YouTube wants to see is engagement and you can get that in the form of YouTube comments. Encourage others to comment on your video. Encourage discussions to start.
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