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Mission statements often contain the following:
  1. Purpose and aim of the organization
  2. The organization's primary stakeholders: clients, stockholders, congregation, etc.
  3. Responsibilities of the organization toward these stakeholders
  4. Products and services offered

According to Hill, the mission statement consists of:
  1. A statement containing the reason for using your product
  2. A statement of some desired future state (vision)
  3. A statement of the key values the organization is committed to
  4. A statement of major goals

The mission statement can be used to resolve differences between business stakeholders. Stakeholders include: employees including managers and executives, stockholders, board of directors, customers, suppliers, distributors, creditors, governments (local, state, federal, etc.), unions, competitors, NGO's, and the general public. Stakeholders affect, and are affected by, the organization's strategies.

This is not a short process. Look for all the things you have in common. Make a list. Write down all the things that make you different from your competition. Write down your success, the things you do well. Write down your challenges, the things you could do better. Look for the verbs, the actions that you do. Make a new list. Start constructing a short statement that reflects the items you have identified above. Keep it to 3 or 4 short sentences. All the problems become smaller if you don’t dodge them, but confront them. "Touch a thistle timidly, and it pricks you; grasp it boldly, its spines crumble." William S. Halsey

How to write Mission Statement

  1. To create your mission statement, first identify your organization’s “winning idea”.
  2. This is the idea or approach that will make your organization stand out from its competitors, and is the reason that customers will come to you and not your competitors.
  3. Next identify the key measures of your success. Make sure you choose the most important measures (and not too many of them!)
  4. Combine your winning idea and success measures into a tangible and measurable goal.
  5. Refine the words until you have a concise and precise statement of your mission, which expresses your ideas, measures and desired result.

According to Vern McGinis, a mission should:

  1. Define what the company is
  2. Define what the company aspires to be
  3. Limited to exclude some ventures
  4. Broad enough to allow for creative growth
  5. Distinguish the company from all others
  6. Serve as framework to evaluate current activities
  7. Stated clearly so that it is understood by all
  8. Mission of the company communicates the firm's core ideology and visionary goals. It should contain the company's core values, core purpose, and visionary goals. When the visionary goals are selected, the core values and purpose of the firms should be discovered. Values and purpose are in the company already; the mission just describes them. In that case, the stakeholders are more likely to believe in the company's mission.

Now as a group make sure your mission statement drafts are right for you. Do they flow? No long words, to many breaks, conflicting points? Is it catchy? Do the words stick in your mind? Is it understandable? Do you actually believe your mission statement?

Write the most popular statements each on a clean sheet of paper. As a group review them. Do any final tweaking of language. Reach consensus on the one that best represents your group. Try it on someone that has not seen it and see if they get it. "Genius is made, not born.” Michael Gelb

Vision and Mission Statements

Stakeholder Analysis

  1. Vision and Mission Statements
  2. What is Mission Statement?
  3. How to write Mission Statement?
  4. Mission Statements examples
  5. What is Vision statement?
  6. How to write Vision?
  7. Vision Value
  8. Vision statements examples
  9. Importance of Values statement
  10. Organizational goal setting
  1. What is a Stakeholder?
  2. Stakeholder approach
  3. Stakeholders in Corporate responsibility
  4. Different stakeholders
  5. Identifying stakeholders
  6. Stakeholder mapping
  7. Stakeholder mapping analysis
  8. Why Stakeholder Analysis?
  9. Shareholders vs Stakeholders

Strategic planning

SWOT and PEST analysis

  1. Strategic planning methods
  2. Strategic planning implementation
  3. Corporate planning strategy
  4. What is Situational Analysis?
  5. Planning strategic
  1. Business SWOT analysis
  2. Elements of SWOT analysis
  3. How to do a SWOT analysis?
  4. Use of SWOT analysis
  5. What is PEST analysis?
  6. Elements of PEST analysis
  7. How to write PEST analysis?
  8. Use of PEST analysis
  9. SWOT and PEST analysis
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