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Effective Vision Statement

Features of an effective vision statement include:
  1. Clarity and lack of ambiguity
  2. Vivid and clear picture
  3. Description of a bright future
  4. Memorable and engaging wording
  5. Realistic aspirations
  6. Alignment with organizational values and culture

To become a really effective vision statement, an organizational vision statement must (the theory states) become assimilated into the organization's culture. Leaders have the responsibility of communicating the vision regularly, creating narratives that illustrate the vision, acting as role-models by embodying the vision, creating short-term objectives compatible with the vision, and encouraging others to craft their own personal vision compatible with the organization's overall vision. In addition, mission statements need to be subjected to an internal assessment and an external assessment. The internal assessment should focus on how members inside the organization interpret their mission statement. The external assessment — which includes all of the businesses stakeholders — is valuable since it offers a different perspective. These discrepancies between these two assessments can give insight on the organization's mission statement effectiveness.

The vision statement is a form of value statement. Value statements are simply an acknowledgment of the inherent worth of the company and the products it produces. Value statements are usually brief and to the point. In like manner, a vision statement also is intended to be no more than a couple of sentences that clearly outline a specific goal of the company, while not providing the details of how that goal will be reached. Thus, the vision statement provides the direction for the company, while not inhibiting the development of the strategy that will allow the company to reach that lofty goal.

How to write Vision?

Here are two basic vision statement formulas. The first one is for businesses starting up without a mission statement. The second is for businesses that already have a mission statement in place.

  1. Five years from now, _______________________________ (name of your business) will become a successful ___________________________ (type or description of business including whether it will be local, regional, national, or international in its scope) by providing ____________________________(description of your products and/or services) to _____________________________________________(your customers).


    : Five years from now, the Sierra Women\'s Shelter will become a successfully run non-profit shelter serving the Greater Pittsburgh area providing education, life-skills training, and the necessary support to help women who have been previously battered or abused build self-sufficient, sustaining, prosperous lives.

  1. Within the next ________ (add a number) years, grow ___________________________________ (name of your business) into a successful _______________________________________ (type or description of business including whether it will be local, regional, national, or international in its scope), increasing revenues to ____________________________ (amount) by _________________ (date) providing _______________________________(description of your products and/or services) to _____________________________________________(your customers).


    : Within the next five years, grow Cultural Awareness Travel into the premier North American women\'s tour company increasing revenues to $225,000 by 2012 by becoming known for helping women to develop greater self-awareness and confidence and to discover a new respect for diversity through cross-cultural exposure.

Many different types of organizations operate with a vision statement. Along with businesses, many faith based organizations, including religious denominations and individual congregations find the drafting of a vision statement to be helpful. Not for profit organizations have also found that a vision statement is a way of keeping everyone focused on an ultimate goal, even if there may have to be some changes in operation. As a means of reaching toward the future, a properly drafted vision statement can provide motivation and inspiration, without stifling creativity in finding the way to the ultimate aim of the statement.

Vision and Mission Statements

Stakeholder Analysis

  1. Vision and Mission Statements
  2. What is Mission Statement?
  3. How to write Mission Statement?
  4. Mission Statements examples
  5. What is Vision statement?
  6. How to write Vision?
  7. Vision Value
  8. Vision statements examples
  9. Importance of Values statement
  10. Organizational goal setting
  1. What is a Stakeholder?
  2. Stakeholder approach
  3. Stakeholders in Corporate responsibility
  4. Different stakeholders
  5. Identifying stakeholders
  6. Stakeholder mapping
  7. Stakeholder mapping analysis
  8. Why Stakeholder Analysis?
  9. Shareholders vs Stakeholders

Strategic planning

SWOT and PEST analysis

  1. Strategic planning methods
  2. Strategic planning implementation
  3. Corporate planning strategy
  4. What is Situational Analysis?
  5. Planning strategic
  1. Business SWOT analysis
  2. Elements of SWOT analysis
  3. How to do a SWOT analysis?
  4. Use of SWOT analysis
  5. What is PEST analysis?
  6. Elements of PEST analysis
  7. How to write PEST analysis?
  8. Use of PEST analysis
  9. SWOT and PEST analysis
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