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Mission statements examples

Effective mission statements include components such as values, vision, and purpose. Examples of mission statement of different types: non-profit, personal and business.

Some mission statements are complex, long, and very broad, for example:

"Since its inception in 1982, La Unidad Latina has remained on the vanguard of political and community empowerment by developing influential leaders that strive to exert knowledge and power into its peers in order to attain mutual success. LUL is committed to academic excellence, leadership development and cultural enlightenment, enhanced by a diverse cognizant membership. LUL strives to preserve and promote an inclusive intellectual environment for its members, in addition to the general community."

In contrast, some mission statements are simple and direct, for example:

"To protect and promote the interests of motorcyclists while serving the needs of its members."

The classic example of the mission statement is the Preamble to the Constitution of the United States:


"We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America."

Non Profit Mission Statement

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“The Jeremiah Program, a broad-based collaborative community initiative, assists low-income mothers and their children to help themselves complete their education and achieve economic self-sufficiency through empowerment skills, access to affordable housing, child development services, health care, support services and meaningful employment. The Jeremiah Program mothers and children develop positive self-esteem and clarify their values on which to build a successful life.”

This is a great example of a multi-purpose mission statement. This clarifies the mission of the organization to supporters of the program (charitable donors and volunteers), to potential applicants of the program, to employees, and to the general public.

Personal Mission Statement

"My mission is to champion others to grow personally, professionally, emotionally and spiritually by using my compassion, my unique perspective, and my belief in others' inherent goodness, integrity, and enormous potential."

The values in this statement are leadership as service (“champion others”), compassion, integrity, and faith. The vision is people helping people reach more of their potential through well-rounded growth - personal, professional, emotional, and spiritual.

Business Statement

Here is the Coca-Cola Company's mission statement for Stakeholders which is published in Jeffrey Abrahams' new book, 101 Mission Statements From Top Companies (Ten Speed Press, 2007):

"The Coca-Cola Promise: The Coca-Cola Company exists to benefit and refresh everyone it touches. The basic proposition of our business is simple, solid, and timeless. When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly Coca-Cola. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business." (p. 40)

The audience for this mission is specifically for the stakeholder.

The values here are stated explicitly: refreshment, value, joy, fun, and attractive returns. These words were obviously carefully chosen by those who crafted this mission statement. The “ultimate obligation” of “attractive returns” is a powerful way to state the company’s vision and keeps the values stated in context.

Vision and Mission Statements

Stakeholder Analysis

  1. Vision and Mission Statements
  2. What is Mission Statement?
  3. How to write Mission Statement?
  4. Mission Statements examples
  5. What is Vision statement?
  6. How to write Vision?
  7. Vision Value
  8. Vision statements examples
  9. Importance of Values statement
  10. Organizational goal setting
  1. What is a Stakeholder?
  2. Stakeholder approach
  3. Stakeholders in Corporate responsibility
  4. Different stakeholders
  5. Identifying stakeholders
  6. Stakeholder mapping
  7. Stakeholder mapping analysis
  8. Why Stakeholder Analysis?
  9. Shareholders vs Stakeholders
 

Strategic planning

SWOT and PEST analysis

  1. Strategic planning methods
  2. Strategic planning implementation
  3. Corporate planning strategy
  4. What is Situational Analysis?
  5. Planning strategic
  1. Business SWOT analysis
  2. Elements of SWOT analysis
  3. How to do a SWOT analysis?
  4. Use of SWOT analysis
  5. What is PEST analysis?
  6. Elements of PEST analysis
  7. How to write PEST analysis?
  8. Use of PEST analysis
  9. SWOT and PEST analysis
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