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Vision Value

Beliefs that are shared among the stakeholders of an organization. Values drive an organization's culture and priorities.

These are clear in everything you do, how you operate. Articulating values provides everyone with guiding lights, ways of choosing among competing priorities and guidelines about how people will work together.

A values statement reflects the core ideology of an organization, the deeply held values that do not change over time. It answers the question, "how do we carry out our mission?" Values are what your organization lives, breathes and reflects in all its activities.

These serve as guidelines for our conduct and behaviour as we work towards our vision :

  1. Quality

    - Our focus is on the people we serve (cancer patients, their families, donors, and the public) and we will strive for excellence through evaluation and continuous improvement.
  2. Caring

    - We are committed to serving with empathy and compassion.

Values statements

Values statements reflect the core ideology of an organization, the deeply held values that do not change over time. Value statements are grounded in values and define how people want to behave with each other in the organization.

Answer the question, how do we carry out our mission?

Are the values your organization lives, breathes and reflects in all its activities, not the ones you think you should have.

Make sure your value statements are meaningful to your everyday operations by spelling out what you mean. The key to meaningful values is to avoid lists of single words. After all, we all believe in integrity, don’t we? The Canadian Cancer Society example, given above, shows how definitions transform values from slogans to guidelines.

Many private and non-profit organizations use a code of ethics, a credo or other long-form description of what they believe in. The John Howard Society sets out six principles to guide the activities of its employees and volunteers, including “People have the right to live in a safe and peaceful society as well as a responsibility implied by this right to respect the law” and “All people have the potential to become responsible citizens.” These kinds of values statements help people to make decisions, and to respect the intent and spirit of their organization’s purpose and plan even when specific situations aren’t covered.

Every organization is unique in its history, culture, and mission. Every mission, values and vision statement should reflect that uniqueness; there is no standard model appropriate for every organization. Any outsider (e.g., a consultant) should be involved in a process only as a facilitator. The real work of defining your business can only be done by an organization's leadership, in collaboration with staff, focus groups, community groups, peers, or whoever else leadership deems necessary to the process. A process in which an outsider played a key decision making role is sure to be about something, but not about the organization.

Vision and Mission Statements

Stakeholder Analysis

  1. Vision and Mission Statements
  2. What is Mission Statement?
  3. How to write Mission Statement?
  4. Mission Statements examples
  5. What is Vision statement?
  6. How to write Vision?
  7. Vision Value
  8. Vision statements examples
  9. Importance of Values statement
  10. Organizational goal setting
  1. What is a Stakeholder?
  2. Stakeholder approach
  3. Stakeholders in Corporate responsibility
  4. Different stakeholders
  5. Identifying stakeholders
  6. Stakeholder mapping
  7. Stakeholder mapping analysis
  8. Why Stakeholder Analysis?
  9. Shareholders vs Stakeholders

Strategic planning

SWOT and PEST analysis

  1. Strategic planning methods
  2. Strategic planning implementation
  3. Corporate planning strategy
  4. What is Situational Analysis?
  5. Planning strategic
  1. Business SWOT analysis
  2. Elements of SWOT analysis
  3. How to do a SWOT analysis?
  4. Use of SWOT analysis
  5. What is PEST analysis?
  6. Elements of PEST analysis
  7. How to write PEST analysis?
  8. Use of PEST analysis
  9. SWOT and PEST analysis
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