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E-commerce Concepts

The Internet has created a new economic ecosystem, the e-commerce marketplace, and it has become the virtual main street of the world. Providing a quick and convenient way of exchanging goods and services both regionally and globally.

Many companies interested in selling products and services through the Internet choose to contract the construction and operation of their e-commerce platforms to third-party vendors. Some of these companies, such as Volusion eCommerce, GSI Commerce (GSIC), Web Cube and Digital River (DRIV) offer comprehensive, integrated packages that include software, web-hosting, order fulfillment and distribution and online marketing. Other firms offer more limited services such as Ariba (ARBA) and Akamai Technologies (AKAM). These two companies are e-commerce software vendors that make money selling software for e-commerce applications. All of these e-commerce service providers stand to gain as e-commerce traffic accelerates.

You need a website. You need it to capture leads. Leveraging the stream drives leads to the website. By merging branded outbound marketing communications with targeted, branded inbound marketing campaigns through the stream, you bring your website the most relevant, most targeted leads that the Internet has to offer.

Advertising means your prospects know you. They know that you have a solution for their problems.


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Your products and services are useful for them. This is the only kind of advertising through which you can generate sales lead and make more customers. If your ambition is generating more and more sales leads then it is necessary that you adopt some techniques for that. Nowadays, it has become easy for Internet marketers to generate leads. They are opting for various B2C lead generation methods.

Considering the newness of the internet and world wide web, it’s safe to say that nearly everyone who has purchased online gained their understanding of commerce offline. “Dirt-side” commerce transactions have structural, schematic, and semantic orders that don’t fully map to the different medium of the web, and it’s this gap in mapping that causes the problems users experience trying to shop online, whether the problems stem directly from usability flaws or unmet expectations.

My experience shopping online and working on a few online commerce sites — has shown me that most people involved in the design, creation, marketing, implementation, hyping and analysis of ecommerce sites haven’t thought about the basic relationship that commerce is based on. A quality online shopping experience must be designed from a firm understanding of this basic relationship.

So let's go through the following links to have a basic understanding of some important e-commerce concepts.


E-commerce Concepts

Business models of e commerce

  1. E-commerce Concepts
  2. What is e commerce business?
    Electronic commerce or e-commerce refers to a wide range of online business activities for products and services.
  3. Advantage of e-commerce
  4. Explain e-business
    E-business is more than just having a web presence to facilitate buying and selling.
  5. Ecommerce resources
    List of Ecommerce software is for your convenience.
  6. Challenges in e-commerce
    The biggest challenge is not if or when to consider an Internet commerce solution, but rather how to select the best Internet commerce strategies to develop and sustain competitive advantage.
  1. Business models of e commerce
  2. B2B in e commerce
  3. B2C e commerce
  4. B2G e commerce
    Business-to-government e-commerce or B2G is generally defined as commerce between companies and the public sector.
  5. C2C e commerce
  6. Advantages of B2B e commerce
  7. Mobile commerce
    It refers to the use of mobile devices for conducting the transactions.
  8. Sales leads generation
  9. Marketing lead generation
  10. Direct mail campaign
    With all the buzz about online marketing, it’s easy to overlook direct mail.
  11. Qualified sales leads
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