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B2C e commerce

As the name suggests, it is the model involving businesses and consumers. This is the most common e-commerce segment. In this model, online businesses sell to individual consumers. When B2C started, it had a small share in the market but after 1995 its growth was exponential. The basic concept behind this type is that the online retailers and marketers can sell their products to the online consumer by using crystal clear data which is made available via various online marketing tools. E.g. An online pharmacy giving free medical consultation and selling medicines to patients is following B2C model.

B2C e commerceThe B2C model offers a variety of services, which are as follows:
  1. Auctions

    Electronic auctions offer an electronic implementation of the bidding mechanism accompanied by the multimedia presentation of goods. It also integrates the bidding process with contracting, payments and delivery.
  2. On-line stores

    It refers to the marketing of a product of a specific company on the Web. Web marketing is done either to promote a company and its products and services or to actually sell its products and services.

  1. Some of the advantages gained by companies through on-line stores are increased demands, lower cost path to global reach and cost reduction for promotion and sales of products and services. Also, the customers have the benefits of lower prices, a much wider choice, better information and convenience.
  2. On-line services

    The number of companies using the Internet to provide customer services, such as service sector banking and stock trading, is on the rise. Its goal is to make Internet usage easy by creating functional and interactive services. Most of the on-line services help the users to set up, transfer or cancel their utilities such as local phone, wireless phone, gas, cable television, Internet Service providers (ISP), paging, newspapers, magazines and many more when the customer shifts from one place to another.

B2C attributes

  1. Negotiation

    Selling to another business involves haggling over prices, delivery and product specifications. Not so with most consumer sales. That makes it easier for retailers to put a catalog online, and it's why the first B2C applications were for buying finished goods or commodities that are simple to describe and price.
  2. Integration

    Retailers don't have to integrate with their customers' systems. Companies selling to other businesses, however, need to make sure they can communicate without human intervention.

As you launch your B2C ecommerce company, you're going to want to think about:
  1. The greatest advantages that the product or service you are selling has to offer.
  2. The types of customers who will have an interest in the product or service that you have to offer.
  3. The demographic information for your best customers so that you can determine whether you should be marketing your products and services to one specific audience or you should take a closer look at establishing separate web sites for different target audiences.
  4. The motivations that have led your best customers to make a purchase in the past.
  5. The impulse that drives your current customers to come back to your business and make repeat purchases.
  6. The reasons why your current customers want to talk about the products and services that your company offers.

E-commerce Concepts

Business models of e commerce

  1. E-commerce Concepts
  2. What is e commerce business?
    Electronic commerce or e-commerce refers to a wide range of online business activities for products and services.
  3. Advantage of e-commerce
  4. Explain e-business
    E-business is more than just having a web presence to facilitate buying and selling.
  5. Ecommerce resources
    List of Ecommerce software is for your convenience.
  6. Challenges in e-commerce
    The biggest challenge is not if or when to consider an Internet commerce solution, but rather how to select the best Internet commerce strategies to develop and sustain competitive advantage.
  1. Business models of e commerce
  2. B2B in e commerce
  3. B2C e commerce
  4. B2G e commerce
    Business-to-government e-commerce or B2G is generally defined as commerce between companies and the public sector.
  5. C2C e commerce
  6. Advantages of B2B e commerce
  7. Mobile commerce
    It refers to the use of mobile devices for conducting the transactions.
  8. Sales leads generation
  9. Marketing lead generation
  10. Direct mail campaign
    With all the buzz about online marketing, it’s easy to overlook direct mail.
  11. Qualified sales leads
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