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C2C e commerce

C2C e commerceConsumer-to-consumer e-commerce or C2C is simply commerce between private individuals or consumers. Though there is no visible intermediary involved but the parties cannot carry out the transactions without the platform which is provided by the online market maker such as eBay.

This type of e-commerce is characterized by the growth of electronic marketplaces and online auctions, particularly in vertical industries where firms/businesses can bid for what they want from among multiple suppliers. It perhaps has the greatest potential for developing new markets. Social networking websites and e-commerce sites such as e-bay come within the purview of C2C solutions.

This is usually done via an intermediary web site such as eBay or Craigslist. eBay is an online auction site where individuals bid against other individuals for goods and services, and Craigslist is an online classified add site where consumers can purchase items for sale by other consumers. Major online retailers like Amazon also allow individuals to sell products via their sites.

One advantage of C2C is that sellers can reach a large group of consumers, and vice versa. It provides consumers with a platform to directly transact and interact with one another without the intervention of the service provider. As a business, one of the benefits of a C2C e-commerce solution is that you only need to provide the platform to facilitate buyer and seller interaction. The tedious processes involved in completing a sale such as managing product inventory, order processing and shipping etc are done away with. You as a service provider can earn a commission from every sale.

C2C is expected to increase in the future because it minimises the costs of using third parties. However, it does suffer from some problems, such as lack of quality control or payment guarantees and there can sometimes be difficulties in making credit-card payments.

This type of e-commerce comes in at least three forms:
  1. Auctions facilitated at a portal

    : Such as eBay, which allows online real-time bidding on items being sold in the Web;
  2. Peer-to-Peer systems

    : Such as the Napster model (a protocol for sharing files between users used by chat forums similar to IRC) and other file exchange and later money exchange models; and
  3. Classified ads at portal sites

    : Such as Excite Classifieds and eWanted (an interactive, online marketplace where buyers and sellers can negotiate and which features “Buyer Leads & Want Ads”).

C2C are becoming more popular amongst students in universities because these are large communities in the same geographical region that are low on money. So they are looking for deals very often and these kinds of websites offer this. Universities themselves set up places for students to sell textbooks and other stuff to other students, you can even advertise that you are subletting your apartment. An example of this from above is Tiger books and Dalhousie University Classifieds, both of these are put together by the school itself for the students.

There is little information on the relative size of global C2C e-commerce. However, C2C figures of popular C2C sites such as eBay and Napster indicate that this market is quite large. These sites produce millions of dollars in sales every day.

E-commerce Concepts

Business models of e commerce

  1. E-commerce Concepts
  2. What is e commerce business?
    Electronic commerce or e-commerce refers to a wide range of online business activities for products and services.
  3. Advantage of e-commerce
  4. Explain e-business
    E-business is more than just having a web presence to facilitate buying and selling.
  5. Ecommerce resources
    List of Ecommerce software is for your convenience.
  6. Challenges in e-commerce
    The biggest challenge is not if or when to consider an Internet commerce solution, but rather how to select the best Internet commerce strategies to develop and sustain competitive advantage.
  1. Business models of e commerce
  2. B2B in e commerce
  3. B2C e commerce
  4. B2G e commerce
    Business-to-government e-commerce or B2G is generally defined as commerce between companies and the public sector.
  5. C2C e commerce
  6. Advantages of B2B e commerce
  7. Mobile commerce
    It refers to the use of mobile devices for conducting the transactions.
  8. Sales leads generation
  9. Marketing lead generation
  10. Direct mail campaign
    With all the buzz about online marketing, it’s easy to overlook direct mail.
  11. Qualified sales leads
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