Direct mail is an effective way to market your small business because it provides you with the ability to better target your audience
. Using lists you purchase or rent, you can send an in-depth message to current customers or potential clients. Careful list selection and test mailings help you increase the effectiveness of direct mail campaigns. Work with a list broker and your post office to increase your chances of success with direct mail campaigns.
For the most part, the success of a direct mail campaign depends on the following three things:
: Creating incentive for your customer to make the purchase. Make it so people would be silly not to come to you.
Targeted mailing list
: Targeting the right audience with your mailing list. A smaller mailing list comprised of the right people is better than a huge list of absolute strangers.
Hyper focused product
: Packaging the communication creatively while conveying a clear message. Creativity is good, subtlety not so much. Don’t make people guess what you’re up to.