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Direct mail campaign

Direct mail campaignDirect mail is a common form of direct marketing, and may be employed by for-profit businesses, charities and other non-profits, political campaigns, organizations. Direct mail campaigns are kind of complicated if you don’t know where to start.

Advertisers often refine direct mail practices into targeted mailing, in which mail is sent out following database analysis to select recipients considered most likely to respond positively. For example a person who has demonstrated an interest in golf may receive direct mail for golf related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing.

Alternatively, unaddressed direct mail may be sent on a neighbourhood-by-neighbourhood basis. Whether at the individual or neighbourhood level, direct mail marketing allows recipients to be targeted, attempting to match the demographic profile of the recipients to one most closely matching that of likely customers. Individually targeted direct mail may be tailored based on previous transactions and gathered data. For example, all male recipients of an offer may receive a personalized package with a man’s picture on the cover, while all female recipients receive a picture of a woman.


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Direct mail is an effective way to market your small business because it provides you with the ability to better target your audience. Using lists you purchase or rent, you can send an in-depth message to current customers or potential clients. Careful list selection and test mailings help you increase the effectiveness of direct mail campaigns. Work with a list broker and your post office to increase your chances of success with direct mail campaigns.

For the most part, the success of a direct mail campaign depends on the following three things:
  1. Effective delivery

    : Creating incentive for your customer to make the purchase. Make it so people would be silly not to come to you.
  2. Targeted mailing list

    : Targeting the right audience with your mailing list. A smaller mailing list comprised of the right people is better than a huge list of absolute strangers.
  3. Hyper focused product

    : Packaging the communication creatively while conveying a clear message. Creativity is good, subtlety not so much. Don’t make people guess what you’re up to.
With all the buzz about online marketing strategies these days, it’s easy to overlook direct mail. But why would you ignore any opportunity to introduce yourself to new customers and grow your business? If you do it right, direct mail can bring back existing customers and help you meet new ones.

One key mistake I see biz owners making is the wrong message to the right audience. Conversely, the right message to the wrong audience. Target message to Target Demographic is Essential.

The other primary mistake is not having a strong and efficient “call to action” - Right audience with Right Message without the “now what do you want me to do”...answered will fail any campaign.

Targeting the right niche is so much important. Its like connecting the dots where the audience is actually impatient to buy your product.


E-commerce Concepts

Business models of e commerce

  1. E-commerce Concepts
  2. What is e commerce business?
    Electronic commerce or e-commerce refers to a wide range of online business activities for products and services.
  3. Advantage of e-commerce
  4. Explain e-business
    E-business is more than just having a web presence to facilitate buying and selling.
  5. Ecommerce resources
    List of Ecommerce software is for your convenience.
  6. Challenges in e-commerce
    The biggest challenge is not if or when to consider an Internet commerce solution, but rather how to select the best Internet commerce strategies to develop and sustain competitive advantage.
  1. Business models of e commerce
  2. B2B in e commerce
  3. B2C e commerce
  4. B2G e commerce
    Business-to-government e-commerce or B2G is generally defined as commerce between companies and the public sector.
  5. C2C e commerce
  6. Advantages of B2B e commerce
  7. Mobile commerce
    It refers to the use of mobile devices for conducting the transactions.
  8. Sales leads generation
  9. Marketing lead generation
  10. Direct mail campaign
    With all the buzz about online marketing, it’s easy to overlook direct mail.
  11. Qualified sales leads
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