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Challenges in e-commerce

Challenges in e-commerceSmall businesses that form electronic partnerships between buyers and suppliers or manufacturers and distributors are subjected to competitive pressures in the global environment that demand quality. Iacovou et al. (1995) suggest that external pressures and organizational readiness may affect e-commerce adoption. For most organizations, the biggest challenge is not if or when to consider an Internet commerce solution, but rather how to select the best Internet commerce strategies to develop and sustain competitive advantage.

With the relentless onslaught of globalization, many American firms are faced with the daunting task of how to remain competitive not only in the U.S. but also in new and emerging markets abroad.

One way in which many companies are choosing to combat this problem is through the use of the Internet as a means of selling their goods and services. By becoming more involved in the area of electronic commerce (or e-commerce), companies are finding an easier and more cost effective way to do business globally.

It all began at the University of California, Los Angeles, in October of 1969. Scientists there were working on an experiment to see if they could send information between two remotely distant computer using phone lines. Now, this experiment could have been with two computers across the room from each other or across the country, but the goal was to create a single working system. Although the first attempt failed, the scientists created the blueprints for the way the world would communicate and do business just thirty years later. Today, millions of people around the world either own a computer that is hooked up to the Internet, or have access to it through work, school, or other outlets. As the Internet is a relatively new idea, many companies are just now finding ways to use it to help them for financial gains.

For small businesses, e-commerce can significantly boost revenue and profitability. E-commerce sales are projected to account for one-tenth of discretionary purchases in the U.S. and an estimated 33 percent (and growing) of e-commerce revenue goes to small businesses. Despite the clear benefits of e-commerce for business including: visibility, accessibility and profitability, it is not without challenges for small business owners.

Anyone who wants to take a leadership role and grow online must be:
  1. inspiring
  2. creative
  3. fast
  4. efficient
  5. provide competent service

This means that e-commerce decision-makers are increasing their focus on customer value strategy and the anchoring of brands through emotional appeal, open communication and networking.

The cornerstone of today’s policies are and will remain:
  1. scalable service-oriented platforms
  2. advanced and seamlessly integrated processes and data

Ultimately the focus is on the customer experience in:
  1. purchasing
  2. brand interaction
  3. conversion of customers to advocates and digital social influencers

E-commerce Concepts

Business models of e commerce

  1. E-commerce Concepts
  2. What is e commerce business?
    Electronic commerce or e-commerce refers to a wide range of online business activities for products and services.
  3. Advantage of e-commerce
  4. Explain e-business
    E-business is more than just having a web presence to facilitate buying and selling.
  5. Ecommerce resources
    List of Ecommerce software is for your convenience.
  6. Challenges in e-commerce
    The biggest challenge is not if or when to consider an Internet commerce solution, but rather how to select the best Internet commerce strategies to develop and sustain competitive advantage.
  1. Business models of e commerce
  2. B2B in e commerce
  3. B2C e commerce
  4. B2G e commerce
    Business-to-government e-commerce or B2G is generally defined as commerce between companies and the public sector.
  5. C2C e commerce
  6. Advantages of B2B e commerce
  7. Mobile commerce
    It refers to the use of mobile devices for conducting the transactions.
  8. Sales leads generation
  9. Marketing lead generation
  10. Direct mail campaign
    With all the buzz about online marketing, it’s easy to overlook direct mail.
  11. Qualified sales leads
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