Many companies interested in selling products and services through the Internet choose to contract the construction and operation of their e-commerce platforms to third-party vendors. Some of these companies, such as Volusion eCommerce, GSI Commerce (GSIC), Web Cube and Digital River (DRIV) offer comprehensive, integrated packages that include software, web-hosting, order fulfillment and distribution and online marketing. Other firms offer more limited services such as Ariba (ARBA) and Akamai Technologies (AKAM). These two companies are e-commerce software vendors that make money selling software for e-commerce applications. All of these e-commerce service providers stand to gain as e-commerce traffic accelerates.
You need a website. You need it to capture leads. Leveraging the stream drives leads to the website. By merging branded outbound marketing communications with targeted, branded inbound marketing campaigns through the stream, you bring your website the most relevant, most targeted leads that the Internet has to offer.
Advertising means your prospects know you. They know that you have a solution for their problems.