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E commerce challenges

Marketing lead generationNot understanding what you are trying to accomplish with online and social media marketing can lead to activities that are disjointed, inconsistent and totally ineffective. Maybe some of your products or services could be altered to increase their appeal to different customer groups and niche markets. Online marketing requires:
  1. A strategy on how to approach it for your business
  2. A marketing system to ensure consistency
  3. A definition of what makes you different to stand out from the crowd
  4. A valuable offer (content, information) to get attention
  5. Understanding how to sell without selling
  6. A plan for how to prioritize time, energy and money for best results

Strategies and tactics tend to accumulate and linger even when they may not be working as well as you’d like. Like the ill-fitting clothes that accumulate in your closet or the broken tools still in the garage, they are hard to get rid of, whether because of habit, emotional attachment or just plain not getting around to cleaning them out.


To improve your marketing, you’ll need to clean out some old ways of working. While I don’t want to get anywhere near your closet, and in fact I could use some help with mine, I can show you how to clean up your marketing so you’re ready to take advantage of the New Year to grow your business.
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Marketing lead generation

Simple lead generation usually starts with desk research and you might find sales leads in directories (on- and offline), or by buying a targeted mailing list. Networking and encouraging your customers to provide word-of-mouth referrals can be more powerful ways of marketing leads, however. You may be tempted to focus your efforts on getting as many leads as possible. But the key to success is getting "qualified sales leads" - people you have a good chance of selling to. Remember, that the overall aim is to make sales, not just leads.

Acquiring leads is accomplished by doing something that gets a person to take some action, such as:
  1. Fills out a form on your website
  2. Signs up for your mailing list
  3. Calls you to initiate the relationship
  4. Likes your Facebook Business Page
  5. Connects with you on LinkedIn
  6. Takes an action based on something you do online

As with all marketing activities, if you establish a goal, the strategies and tactics will be more apparent and cohesive. A list of targeted prospects is an extremely valuable asset to have. When you are able to communicate to a large number of people, all interested in the products or services you have to offer, you can literally generate cash windfalls on demand.

E-commerce Concepts

Business models of e commerce

  1. E-commerce Concepts
  2. What is e commerce business?
    Electronic commerce or e-commerce refers to a wide range of online business activities for products and services.
  3. Advantage of e-commerce
  4. Explain e-business
    E-business is more than just having a web presence to facilitate buying and selling.
  5. Ecommerce resources
    List of Ecommerce software is for your convenience.
  6. Challenges in e-commerce
    The biggest challenge is not if or when to consider an Internet commerce solution, but rather how to select the best Internet commerce strategies to develop and sustain competitive advantage.
  1. Business models of e commerce
  2. B2B in e commerce
  3. B2C e commerce
  4. B2G e commerce
    Business-to-government e-commerce or B2G is generally defined as commerce between companies and the public sector.
  5. C2C e commerce
  6. Advantages of B2B e commerce
  7. Mobile commerce
    It refers to the use of mobile devices for conducting the transactions.
  8. Sales leads generation
  9. Marketing lead generation
  10. Direct mail campaign
    With all the buzz about online marketing, it’s easy to overlook direct mail.
  11. Qualified sales leads
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