Simple lead generation usually starts with desk research and you might find sales leads in directories (on- and offline), or by buying a targeted mailing list. Networking and encouraging your customers to provide word-of-mouth referrals can be more powerful ways of marketing leads, however. You may be tempted to focus your efforts on getting as many leads as possible. But the key to success is getting "qualified sales leads
" - people you have a good chance of selling to. Remember, that the overall aim is to make sales, not just leads.