Though E-commerce is on Business-to-Business (B2B), Business-to-consumer (B2C) and Consumer-to-Business (C2B), it is being increasingly realised that the B2B holds the most potential. While the global B2C E-commerce is expected to grow from $7.80 billions in 1998 to $108 billions by 2003, that for B2B is forecast to grow from $43 billions to $1.40 trillions. Little wonder that the focus world over is now on B2B E-commerce.
In the sales industry, your main goal is to sell your product and maximize your profit. In doing this, you have one major choice to make. Do you want to sell to end-users or consumers or would you prefer to sell to other businesses that need your products? Which of these groups of customers you choose to sell to will determine your entire marketing strategy.