In any business, a broad base of customers and clients is the key to long term success. You want to keep adding to your consumer base - and direct mailings, telemarketing and e-mail lists will help you reach out to the audience that you seek. You need to communicate with your audience
. You must be able to satisfy them which means that you are highly visible to them. If you do this you'll generate more sales leads. With time your audience will start relying on you and will purchase more of your products and services.
In short, in order to generate sales leads, you need three things:
- A written profile of your target prospect,
- A list of suspects containing potential prospects,
- A method of reaching your sales prospects.