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B2B lead generation

To grow revenue, you need more leads. Since this is often urgent, it’s easy to use quick-fix lead generation methods which are not always the most effective. If we take a step back and look at the big picture, what’s the best way to approach lead generation?

  1. Customer segmentation is not the same as keyword segmentation

    :
    When people ask me for advice on lead generation, I always first ask: “who are you trying to reach?” You can answer that question in a number of ways:

    Which country or region are they in?
    Do they work for specific companies, within specific industries, or a certain size?
    What are their job titles?
    What are their job responsibilities? (this is usually more insightful than job title, but harder to find)
    If you’re not sure, look at your existing customers, and identify the key decision makers and influencers. People like them are likely to be your ideal prospects.

Polls
  1. Ensure that customers' perception of your value proposition(s) is what you want it to be

    :
    If you start a lead generation program, ask yourself where the ideal prospect learns about new developments in their space. Some industries – like technology – are primarily online. Others – like construction – are more focused on advertising, tradeshows and word-of-mouth. But it’s not just industry-specific: it can also depend on seniority, geography or personal preferences.
  2. More visitors do not guarantee more business

    :
    B2B Lead Generation is just as much about quality as it is about quantity. Of course, you want lots of leads. But if none of the leads are turning into customers, you’ve attracted the wrong audience. If you have defined your Ideal Prospect, you can set up a lead scoring profile, to measure whether you’re attracting the right type of prospect.

    Additionally, I recommend partnering with inside sales. They are contacting the leads, so they have a very good idea whether the leads are any good. Ask them for honest feedback, and use that to refine your lead generation programs.
  1. Focus on quality rather than quantity

    :
    B2B Lead Generation is just as much about quality as it is about quantity. Of course, you want lots of leads. But if none of the leads are turning into customers, you’ve attracted the wrong audience. If you have defined your Ideal Prospect (step 1), you can set up a lead scoring profile, to measure whether you’re attracting the right type of prospect.
  2. Provide value additions

    :
    You can’t assume that prospects are ready to buy when you approach them (in fact most are not). Pressured for quick results, some marketing teams send out aggressive campaigns to new leads, like “10% off before the end of the month.” But, this hardly ever works. If prospects don’t know you yet and you haven’t shown the value of your solution, why would they respond to a discount, demo, phone call or other high-commitment offer?

    Start with a soft-sell, offering something that will help them in their jobs. Here are some examples. If you’re selling insulation materials to contractors, offer a guide with information on “how to build energy-friendly at the same cost.” If you’re selling loyalty programs to the Fortune 500, offer a list of “The top 10 loyalty programs of all time.”
  3. Test your campaigns

    :
    It is sometimes hard to know beforehand which lead generation tactics will work. I recommend keeping a detailed record of the cost of campaigns, the number of raw leads, and the number of qualified leads. Ideally, you should also keep track of how many sales opportunities you get for each campaign.

Increase website traffic

Internet lead generation

  1. Increase targeted website traffic
    How can you increase your site's traffic?
  2. Internet lead generation
    A lead is a sign-up for an advertiser offer that includes contact information and in some cases, demographic information.
  3. Lead generation methods
  4. Lead generation ideas
    Lead generation techniques can be used by anyone with a product or service to sell.
  5. Lead generation websites
  6. Benefits of lead generation
    Software designed for generating leads can prove significant in elevating the sales.
  7. Brand and reputation
    Why are these 2 words so important in making a good business? Find out here...
  8. Internet reputation management
  9. Reputation management strategy
    Why not get targeted website traffic by building a credible online reputation first?
  1. Online lead generation services
    There are two categories lead generation can be broadly classified - B2B and B2C.
  2. B2B lead generation
    If not sure, look at your existing customers, and identify the key decision makers and influencers.
  3. B2C lead generation
  4. B2C lead generation for small business
    It provides historical activity and detailed reports of each part of the sales cycle.
  5. B2B and B2C
    Seven aspects that are common to both B2C and B2B sales effectively illustrate the differences between them.
  6. Targeted lead generation
  7. Marketing and lead generation
    To improve your marketing, you’ll need to clean out some old ways of working.
  8. Leads lists (...continued)
    A list of organizations that according to their website descriptions provide MLM lead lists.


Diigo social bookmarking

Socializer
FREE service to make updating your social networks a snap!
Polls
Online marketing can be tiring! Diigo is a social bookmark service. A social bookmark service is like the Favorites in Internet Explorer, or Bookmarks in other web browsers, like Firefox. However, instead of saving a URL to your computer, you save it on the internet.

Diigo social bookmarking allows for access from any computer:

  1. Collaborative work
  2. Can be used with already existing student account
  3. Enables one to further engage in their experiences on the internet
  4. Easy to share findings
  5. Groups can be created for classes or group projects
  6. Resource sharing tool
  7. Can join other groups of people that are commenting on topics of interest
  8. Can conduct searches for topics researched on Diigo (can find what people have already said about something)
  9. Lists of websites can be organized by category
  10. Great organizational tool

That's where Get Free Followers comes in. As a trusted advocate for small businesses, we're here to navigate you through the piles of confusing and suspicious offers. Get Free Followers will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way.

  1. Diigo Bookmarking
    Social bookmarking is the modern student's research tool. Diigo is also very educator friendly. They have educator accounts specifically geared towards getting K-12 teachers to use their service, so they have lots of educators who view and share their bookmarks. This is also what most of our users are!

How to Sign Up for Diigo?

  1. Sign up at www.diigo.com.
  2. Teachers should sign up for a free teacher account to get extra features.

Annotating a Web Page with Diigo

  1. Annotating a web page means that you can highlight the page.
  2. You can also add a private sticky note to a page.
  3. You can add a public sticky note to a page if you send it to a group. (You have to join a group first.)
  4. Annotate a web page by going to a page and using different color highlighters.
  5. Write a sticky note and put it on a page.
  6. If you are a member of a group, put a sticky note on a page and send it to your group.
  7. Go back to your Diigo account and click "library". See what annotations look like in your library.

Get quick access to your Diigo database when googeling on Chrome

The most important reason why Chrome is the best browser when it comes to Diigo social bookmarking is because you can integrate your Diigo library with all your Google searches. I highly recommend to keep the two checkboxes in the "Search" box of the settings enabled. Whenever you search something in Google, you will be notified if anything that matches your search query already exists in your Diigo library.

There is a little delay that sometimes irritates me (because I am already clicking on the first line and then the window changes and I click on Diigo instead), but having such a convenient way to know that you already have something similar in your library is well worth it.

So go on, install the Diigo extension on your (now) favourite Google Chrome browser, and make the web your own. And add Get Free Followers on your arsenal as well - to make your life even better. It also helps you earn some bucks while you save others' contents on Diigo. The how-to article above explains this.


Social sharing

 

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  6. Diigo Bookmarking
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  8. How to earn money from Facebook Likes?
  9. Get FREE Facebook Shares
  10. How to make money on Google Plus?
  11. How to make money on LinkedIn?
  12. NewsMeBack
  13. Get paid to Pin on Pinterest
  14. Post on Reddit
  15. How to get traffic from Twitter?
  16. Stumbleupon marketing
  17. VK marketing
  18. XING
 
  1. How to get traffic from Twitter?
    For some people Twitter is a way to put their thoughts out about what's going on. For us bloggers Twitter is a valuable tool to get more people to read our content.
  2. How to get Retweets?
    Retweeting helps build your personal brand as well as follower's loyalty. Retweeting someone else's content is an act of kindness, and others are likely to do the same. There are multiple ways you can boost it in Get Free Followers!
  3. Get Favorites on Twitter
    Tweets you 'Like' show up in Discover tab. And your previous Likes on your profile. Retweets and favorites are great ways to get your message out to millions on Twitter.
  4. How to make money from Twitter Followers?
    This Twitter marketing resource introduces you to the best Twitter tips and Twitter how-to's. You've certainly run across a number of bots, serial followers, and otherwise spammy accounts. Get Free Followers is not one of them!
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