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Brand and reputation

Brand and reputationA brand makes a promise that creates expectations. Reputation is the expectation of value by a stakeholder vis-a-vis your peers and competitors. So, if you make promises you cannot keep, you will not have the reputation you desire, but you will have the reputation you deserve.

We know that good brands build perceived value. Reputation does as well. Reputation is what differentiates value between companies in the same industry. Those with better reputaions have lower cost of capital, they attract and keep better talent, they have higher market valuation, and they get the support they need. Every industry segment has a certain amount of value in terms of talent and capital. Reputattion is not only a way to build value for your own organization, but it also means that you take value that might go to competitors. It is the true differentiator.

Brand = Reputation. Reputation = Brand.


Polls
Reputation comes from peoples experience of the brand. Ask an Australian what they think of Qantas (airline) or Telstra (telco) - they both spends millions advertising that they value their customers, but when you call them you have to wait on hold for 15 mins, and their staff are frequently brusque to the point of rudeness due to lack of motivation. You can guess the answer, they have a reputation of not caring.

Technology, and particularly social media, has evolved so quickly that many small business owners are struggling to keep up with the task of managing their company's presence in the conversational marketplace.

If they're not paying attention and something does go awry, your market cap could go down. For a small company with $1 million in sales, when a rumor flies about their product or service, it could sink their entire business. Even products that are skewing towards an older demographic—where you might think the customers aren't as active online—they are still doing their homework and searching and reading reviews online. I can't imagine how anybody in business is not paying attention to what people are saying about them. I google myself to see if anyone's flaming me!

When it comes to owning markets, the best thing a company or brand can do is turn a segment of its customer base into a small army of brand champions. These are the influencers in their markets. Make them love you, and that love will spread. Identifying those key influencers in your territories and wowing them will yield serious results.


Increase website traffic

Internet lead generation

  1. Increase targeted website traffic
    How can you increase your site's traffic?
  2. Internet lead generation
    A lead is a sign-up for an advertiser offer that includes contact information and in some cases, demographic information.
  3. Lead generation methods
  4. Lead generation ideas
    Lead generation techniques can be used by anyone with a product or service to sell.
  5. Lead generation websites
  6. Benefits of lead generation
    Software designed for generating leads can prove significant in elevating the sales.
  7. Brand and reputation
    Why are these 2 words so important in making a good business? Find out here...
  8. Internet reputation management
  9. Reputation management strategy
    Why not get targeted website traffic by building a credible online reputation first?
  1. Online lead generation services
    There are two categories lead generation can be broadly classified - B2B and B2C.
  2. B2B lead generation
    If not sure, look at your existing customers, and identify the key decision makers and influencers.
  3. B2C lead generation
  4. B2C lead generation for small business
    It provides historical activity and detailed reports of each part of the sales cycle.
  5. B2B and B2C
    Seven aspects that are common to both B2C and B2B sales effectively illustrate the differences between them.
  6. Targeted lead generation
  7. Marketing and lead generation
    To improve your marketing, you’ll need to clean out some old ways of working.
  8. Leads lists (...continued)
    A list of organizations that according to their website descriptions provide MLM lead lists.


Diigo social bookmarking

Socializer
FREE service to make updating your social networks a snap!
Polls
Online marketing can be tiring! Diigo is a social bookmark service. A social bookmark service is like the Favorites in Internet Explorer, or Bookmarks in other web browsers, like Firefox. However, instead of saving a URL to your computer, you save it on the internet.

Diigo social bookmarking allows for access from any computer:

  1. Collaborative work
  2. Can be used with already existing student account
  3. Enables one to further engage in their experiences on the internet
  4. Easy to share findings
  5. Groups can be created for classes or group projects
  6. Resource sharing tool
  7. Can join other groups of people that are commenting on topics of interest
  8. Can conduct searches for topics researched on Diigo (can find what people have already said about something)
  9. Lists of websites can be organized by category
  10. Great organizational tool

That's where Get Free Followers comes in. As a trusted advocate for small businesses, we're here to navigate you through the piles of confusing and suspicious offers. Get Free Followers will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way.

  1. Diigo Bookmarking
    Social bookmarking is the modern student's research tool. Diigo is also very educator friendly. They have educator accounts specifically geared towards getting K-12 teachers to use their service, so they have lots of educators who view and share their bookmarks. This is also what most of our users are!

How to Sign Up for Diigo?

  1. Sign up at www.diigo.com.
  2. Teachers should sign up for a free teacher account to get extra features.

Annotating a Web Page with Diigo

  1. Annotating a web page means that you can highlight the page.
  2. You can also add a private sticky note to a page.
  3. You can add a public sticky note to a page if you send it to a group. (You have to join a group first.)
  4. Annotate a web page by going to a page and using different color highlighters.
  5. Write a sticky note and put it on a page.
  6. If you are a member of a group, put a sticky note on a page and send it to your group.
  7. Go back to your Diigo account and click "library". See what annotations look like in your library.

Get quick access to your Diigo database when googeling on Chrome

The most important reason why Chrome is the best browser when it comes to Diigo social bookmarking is because you can integrate your Diigo library with all your Google searches. I highly recommend to keep the two checkboxes in the "Search" box of the settings enabled. Whenever you search something in Google, you will be notified if anything that matches your search query already exists in your Diigo library.

There is a little delay that sometimes irritates me (because I am already clicking on the first line and then the window changes and I click on Diigo instead), but having such a convenient way to know that you already have something similar in your library is well worth it.

So go on, install the Diigo extension on your (now) favourite Google Chrome browser, and make the web your own. And add Get Free Followers on your arsenal as well - to make your life even better. It also helps you earn some bucks while you save others' contents on Diigo. The how-to article above explains this.


Social sharing

 

Twitter exchange

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  2. Blokube
  3. Delicious Bookmarks
  4. Design Float
  5. Design Shovel
  6. Diigo Bookmarking
  7. Blog Engage
  8. How to earn money from Facebook Likes?
  9. Get FREE Facebook Shares
  10. How to make money on Google Plus?
  11. How to make money on LinkedIn?
  12. NewsMeBack
  13. Get paid to Pin on Pinterest
  14. Post on Reddit
  15. How to get traffic from Twitter?
  16. Stumbleupon marketing
  17. VK marketing
  18. XING
 
  1. How to get traffic from Twitter?
    For some people Twitter is a way to put their thoughts out about what's going on. For us bloggers Twitter is a valuable tool to get more people to read our content.
  2. How to get Retweets?
    Retweeting helps build your personal brand as well as follower's loyalty. Retweeting someone else's content is an act of kindness, and others are likely to do the same. There are multiple ways you can boost it in Get Free Followers!
  3. Get Favorites on Twitter
    Tweets you 'Like' show up in Discover tab. And your previous Likes on your profile. Retweets and favorites are great ways to get your message out to millions on Twitter.
  4. How to make money from Twitter Followers?
    This Twitter marketing resource introduces you to the best Twitter tips and Twitter how-to's. You've certainly run across a number of bots, serial followers, and otherwise spammy accounts. Get Free Followers is not one of them!
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