Once you have a lead you could send out a monthly newsletter by email. Once they share their email and name, you have an easy way to contact these new subscribers; not by bombarding them by email but a simple newsletter, you have a way to legitimately start a dialog with them.You can offer people valuable information in exchange for their contact details.That’s the idea of a lead generation web site in a nutshell. For a local service-based company, this can mean your phone will start to ring more and more often.
By using your website in this way, you end up only talking on the phone to people who really want what you’re offering. Its almost like no selling selling. Those that find out they don’t really need what you have will unsubscribe.That’s ok. You actually want that. The people you have on your list are presold visitors who like you and trust you to advise them well. You become a trusted advisor. People trust your recommendations, they trust the motives behind what you say, and they see you as an expert.