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History of banner advertising

According to the history of banner advertising, creating banners has emanated since the ancient times and grown popular in the modern world. The word 'banner' has been derived from a Latin word 'bandum' which means a cloth used to make flags. The function of banner is to carry any kind of message. With the advancement of computer technology banners and their presentation have undergone a drastic change.

The pioneer of online advertising was the Prodigy, a company owned by IBM and Sears at the time. Prodigy used online advertising first to promote Sears products in the 1980s, and then other advertisers, including AOL, one of Prodigy's direct competitors. Prodigy was unable to capitalize on any of its first mover advantage in online advertising.

The first clickable web ad (which later came to be known by the term "banner ad") was sold by Global Network Navigator (GNN) in 1993 to Heller, Ehrman, White and McAuliffe, a now defunct law firm with a Silicon Valley office. GNN was the first commercially supported web publication and one of the very first commercial web sites ever.

Hot Wired was the first company to introduce the concept of tracing the advertisements through click through rate reports. Andrew Anker was HotWired's first CEO. Rick Boyce, a former media buyer with San Francisco advertising agency Hal Riney & Partners, spearheaded the sales effort for the company. It was then in May 1994 the concept of traceable advertisements was introduced.


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HotWired coined the term "banner ad" and was the first company to provide click through rate reports to its customers. The first web banner sold by HotWired was paid for by AT&T Corp. and was put online on October 27, 1994. Ken McCarthy mentored Boyce in his transition from traditional to online advertising and first introduced the concept of a clickable/trackable ad. He stated that he believed that only a direct response model - in which the return on investment of individual ads was measured - would prove sustainable over the long run for online advertising. In spite of this prediction, banner ads were valued and sold based on the number of impressions they generated. It was then easy and convenient to measure the effectiveness of online advertisements. A marketer was not only able to use these web banners but also measure and analyze the results. Another source also credits Hotwired and October 1994, but has Coors' "Zima" campaign as the first web banner.

The first central ad server was released in July 1995 by Focalink Communications, which enabled the management, targeting, and tracking of online ads. A local ad server quickly followed from Net Gravity Inc. in January 1996. The technology innovation of the ad server, together with the sale of online ads on an impression basis, fueled a dramatic rise in the proliferation of web advertising and provided the economic foundation for the web industry from the period of 1994 to 2000.

Over the years history of banner advertising was improved and modified. Its quality was also enhanced to provide the visual effects and impact the viewers. This means that you can create an online banner using JavaScript program. You can also use advanced technologies to create banners like Shock wave or Flash. These technologies add visual effects to the banners. The new online advertising model that emerged in the early years of the 21st century, introduced by GoTo.com (later Overture, then Yahoo! and mass marketed by Google's AdWords program), relies heavily on tracking ad response rather than impressions.

Banner Advertising

Marketing Techniques

  1. What is web banner?
    A graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall.
  2. Standard banner ad sizes
  3. Banner advertising benefits
    Big companies are increasing their banner advertising budget distribution, because of its benefits compared to traditional advertising.
  4. History of banner advertising
  5. Types of web banner
  6. Banner advertising tips
  7. Online ad revenue models
    Cost of advertising online depends on the online ad revenue models, i.e. size of your banner and the website where you will be advertising.
  8. How to increase your CTR?
  9. Banner ad services
  10. Effective banner ad
    Using these tips, you should be able to develop an effective banner that leaves a favourable impression on potential clients.
  1. Things you should always take into consideration when trying to market your site are: people that you are trying to reach. Also the methods that you will use in your plan to be successful.

    Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and brand awareness. The 10 best ways to promote your site on the web today are :

    1. Affiliate Marketing
    2. Application Marketing
    3. Web banner
    4. Contextual advertising
    5. Relationship Marketing
    6. Email advertisement
    7. SMS marketing services
    8. Pay Per Click internet marketing
    9. Social Media
    10. Online video marketing


How to use Pinterest for business?

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People aren't aware of the power under Pinterest's hood because it is so simple. When I first joined Pinterest five years ago, I thought it was so cool. Here, I didn't have to worry about posting regularly or SEO or followers. I could just lurk, pin, and relax.

But those were the early days of Pinterest. Back then, you might have thought that finally there was a social media network that was easy to get and fun to play with. Well, Google Analytics has lifted the curtain on this delusional belief (at least for me). Sure, you can still play around on Pinterest, when you have time, but you see Pinterest is awesome for search engine optimization (SEO).

As some people are not very regular on the social media, there may be a time that most of your followers on Pinterest may not check the content on a daily basis. This means that most of the audience will not get to know your activities, most of the people also have a number of hundreds pinner and this will leave you in the crowd. This is where Get Free Followers' repins will make you stand out the crowds and more and more people will check your profile because of a huge number of repins.

  1. How to get more Repins on Pinterest?
    Getting tons of Repins for your Pinterest Pins is one of the best ways today to get quality targeted traffic to your website. And with Get Free Followers, you can even earn some cash out of it!

One immediate benefit when setting up and optimizing your business Pinterest page, and then receiving Repins from Get Free Followers - is improved SEO and search rankings. Here are 5 ways Get Free Followers can help boost your SEO and improve your digital marketing strategy, by Pinterest Repins:

  1. Google
    Pinterest content is being crawled and indexed by Google, therefore it will impact your SEO rankings. Think of it as an opportunity to outrank a competitor for a keyword. If you are pinning on behalf of your organization, take the time to optimize Pinterest photo comments with important keyword phrases. If you have control over image file names when originally published, take the time to optimize photo descriptions for keywords as well.
  2. Link building using the Pin It button
    Pinterest has a "pin it" button similar to the Facebook "like" button and Twitter's "tweet" button. You can add a "pin it" button to your blog so users can share your images on Pinterest with a link back to your site. This gives you another opportunity to build backlink.
  3. Content
    Pinterest is unique because it is the only social networking site focused solely on sharing images. You likely do not have to go far to find an inventory of photos, graphics and videos in your organization. For example, design and architecture firms have projects, real estate agents have listings, product companies have products, services companies such as vacation and leisure have snap shots of places, artists have art, sports-related companies have action shots, non-profits have people and places and event pictures, technology companies have conferences and infographics, and so on.
  4. Improve your social signals (and rankings)
    We know that social signals are factored into Google's and Bing's organic search algorithms. Pinterest Repins provide yet another opportunity for your visitors, prospects and customers to generate social signals (Tweets, Likes, Shares, Google +1's, and now Pins). Social signals indicate to Google that people want to socialize your content with people they have relationships with, which signals that your content is relevant.
  5. Increase your rankings and prominence in local search
    As a business owner - you must already be aware of Google local search! The meteoric rise of Pinterest means it will become more and more relevant to local search results. To gain the full benefit of this opportunity, you can create a board highlighting local attractions of your business' city or region. Pin images of landmarks related to your business, like your storefront - and get it Repinned by Get Free Followers. This information illustrates your connection to the area and lets local customers know where to visit and find you.

And the Pinterest team is serious about their business. Recently they raised an additional $100 million from some noteworthy investors.


Vine ideas

 

Vimeo music videos

  1. Revine king
    You should always look for people to watch your videos, expanding your reach within Vine. However, this is only possible if there are people who actually view your page and share your videos. This is done by getting Revines.
  2. Free Vine Followers
  3. I want to be famous Vine
    There are lots of reasons for why should you boost Vine comments that amalgamate into a super-huge reason that is to make you famous on Vine! This will actually help you lead your clip to be included in the Famous page and build a stronger Profile on Vine.
  4. How to get Vine Likes?
    Use Get Free Followers to receive safe and guaranteed Vine Likes.
  5. How to get more Loops on Vine?
    One Vine Loop is equal to one view from a IP address. Every Vine channel that has ever been started has always had the same problem: No loops! It languishes in mediocrity ... unless it gets a boost from our Vine Loops service!
 
  1. Vimeo for business
    As an artist, business owner or just a creative individual, you would like to stream videos in HD quality, and that is exactly what you get at Vimeo!
  2. Vimeo Videos
    Willing to get real Vimeo Comments for FREE? Then you are at the right place. Make your video look viral over the web. Get real Vimeo Comments instantly at Get Free Followers from active users to increase video popularity.
  3. Vimeo promotion
    There is more than one reason why you should be looking to increase Vimeo Likes for your videos. A video which receives large number of likes from many people is seen as trustworthy in comparison to that one which receives less likes.
  4. Increase Vimeo views
    As of December 2011, Vimeo attracts 65 million unique visitors per month and more than 8 million registered users. Get Free Followers is the perfect tool for unlimited video plays and push your video in Vimeo's most viewed charts.
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