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Ad classification

Advertising also serves to build a brand of the product which goes a long way to make effective sales. The semantic phase of the matching relies on ads and pages being topically close. Thus we need to classify pages into the same taxonomy used for ad classification. In this section we overview the methods we used to build a page and an ad classification pair. The detailed description and evaluation is outside the scope. Context ad is an interplay of 4 players:
  1. The publisher is the owner of the web pages on which the advertising is displayed. The publisher typically aims to maximize advertising revenue while providing a good user experience.
  2. The advertiser provides the supply of ads. Usually the activity of the advertisers are organized around campaigns which are defined by a set of ads with a particular temporal and thematic goal (e.g. sale of digital cameras during the holiday season). As in traditional advertising, the goal of the advertisers can be broadly defined as the promotion of products or services.
  3. The ad network is a mediator between the advertiser and the publisher and selects the ads that are put on the pages. The ad-network shares the advertisement revenue with the publisher.
  4. Users visit the web pages of the publisher and interact with the ads.

Given the taxonomy of queries (or bid-phrases - we use these terms interchangeably) described in the previous section, we tried three methods to build corresponding page and ad classification. For the first two methods we tried to find exemplary pages and ads for each concept as follows:



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We generated a page training set by running the queries in the taxonomy over a Web search index and using the top 10 results after some filtering as documents labeled with the query's label. On the ad side we generated a training set for each class by selecting the ads that have a bid phrase assigned to this class. Using this training sets we then trained a hierarchical SVM (one against all between every group of siblings) and a log-regression classifier. (The second method differs from the first in the type of secondary filtering used. This filtering eliminates low content pages, pages deemed unsuitable for advertising, pages that lead to excessive class confusion, etc.)

However, we obtained the best performance by using the third document classifier, based on the information in the source taxonomy queries only. For each taxonomy node we concatenated all the exemplary queries into a single metadocument. We then used the meta document as a centroid for a nearest-neighbor classifier based on Rocchio's framework with only positive examples and no relevance feedback. Each centroid is defined as a sum of the tf-idf values of each term, normalized by the number of queries in the class.

Ad classificationwhere cj is the centroid for class Cj; q iterates over the queries in a particular class.

The ad classification is based on the cosine of the angle between the document d and the centroid meta-documents:

Ad classificationwhere F is the set of features. The score is normalized by the document and class length to produce comparable score. The terms ci and di represent the weight of the ith feature in the class centroid and the document respectively. These weights are based on the standard tf-idf formula. As the score of the max class is normalized with regard to document length, the scores for different documents are comparable.

We conducted tests using professional editors to judge the quality of page and ad class assignments. The tests showed that for both ads and pages the Rocchio classifier returned the best results, especially on the page side. This is probably a result of the noise induced by using a search engine to machine generate training pages for the SVM and logregression classifiers. It is an area of current investigation how to improve the ad classification using a noisy training set. Based on the test results we decided to use the Rocchio's classifier on both the ad and the page side.


What is contextual advertising?

Marketing Techniques

  1. What is contextual advertising?
  2. How contextual ads work?
    1. Ad classification
    2. Pay Per Click content
    3. Keyword discovery
    4. Relevance in advertising
  3. Highest Pay Per Click keywords
  4. Facts about industry
    You need to know these, before you decide to choose from image and text ads.
  5. Pay Per Click fraud
  6. Context aware ad network
  7. Benefits of context ad
  8. Pay Per Click conversion
    What is it about? Navigate to see...
  9. Best ad agencies in the world
    You can make a lot of money through your web page if you sign up for the best ad agencies in the world.
  10. Contextual ad for publishers
  1. Things you should always take into consideration when trying to market your site are: people that you are trying to reach. Also the methods that you will use in your plan to be successful.

    Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and brand awareness. The 10 best ways to promote your site on the web today are :

    1. Affiliate Marketing
    2. Application Marketing
    3. Web banner
    4. Contextual advertising
    5. Relationship Marketing
    6. Email advertisement
    7. SMS marketing services
    8. Pay Per Click internet marketing
    9. Social Media
    10. Online video marketing


How to get your music heard?

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The physical technology and the conceptual structure of the Internet have given music followers the ability to craft their own online experiences. If one artist is not providing the type of fan engagement a consumer seeks, the odds are very high that some other comparable artist is. This puts the fan in a position of greater power and influence than ever seen before in the music industry.

But this isn't necessarily bad news for musicians, labels, mangers, or anyone else in the chain that profits from controlling how people experience their content, and eventually - how to get your music heard. Savvy bands that tap into existing and developing technologies can deliver something to their music followers that satiates their demand for an insider glimpse - while also keeping control over the band's image.

  1. Small Jobs - Category: Sound Music
    Post your music promotion' requirement as a suggestion in this FREE micro-job website. You can get that done in a very short time - for spending as low as $5. Connect with the workers - to get even more jobs done for a very cheap price - if you can build a strong relationship with them. Start building deals with them.
  2. Website rating - Rankings - Sound Music
    Do you have a music website? It can be anything related to music. It can an artist's website - containing details of the musics that you created, of it can be a merchant's website with all sorts of musical products you wanna sell. Just don't post your profile urls from the music networking sites here (e.g. your MySpace / Reverbnation / Soundcloud profiles) - you should rather post them in social networks - this is not the place.

If you are a professional music artist / selling professional music products - then we recommend you to use the above mentioned advertising methods. If you are rather looking to get more followers / subscribers to the music networking profiles - well don't be disappointed - we have some great options for you here yet - all for FREE.

Actually, There's no shortage of lists on how bands can get free music promotion, but I'd like to add this one more here. My hope is that this one is a bit more up to date, and shines light on some of the great free tools that have emerged in the past 2-3 years. If you have any other great tips for promoting music for free, feel free to add them in the comments below!

  1. How to add MySpace Connections?
    Do you have a MySpace Account? Do you know how to make MySpace Connections? You add your account for others to connect it here in Get Free Followers and increase the MySpace Connections. You can also earn Coins sending MySpace Connections request and convert that to REAL money.
  2. How to get Reverbnation Fans?
    Reverbnation is the hub for online music presence. Reverbnation is Myspace's rightful heir in the music realm. Not only does it offer you a whole plethora of possibilities to set up your music profile and market it, but it also links to both Facebook and Twitter. This makes Reverbnation a really streamlined hub for all your social media activities.

    Use the Get Free Followers tool to get the most out of Reverbnation.
  3. Free Soundcloud Followers
    What once hatched as music sharing tool among artists, Soundcloud is now full publishing platform to upload all kind of audio media and share to the world. Soundcloud has a huge platform to hear your tracks, so utilize Get Free Followers and reach your targeted people without any hesitancy.

Social Media is revolutionising the Music industry. There was a time when celebrity musicians were positioned as unreachable idols. Those days are long gone; in today's wired marketplace, musicians have to forge a personal relationship with their audience to keep their music followers' interest. And for many, that means creating opportunities for fans to have an inside look into all aspects of an artist's life.

The digital music space of 2009 looks very similar to the Internet application space in 1999 - a sea of new technologies, venture-funded start-ups all hoping that their product will be the killer app to revolutionize the business. Many of these will fail, but a handful (e.g. Get Free Followers and the ones mentioned above) will survive and change the way the industry operates. Assembling a core toolbox of these digital fan engagement assets is a critical step in marketing an artist moving forward. For musicians (or the team managing their online presence), it is essential to pay attention to available technologies and constantly evaluate what will enhance their fans' interactions with the band.

Music advertising

 

VK social media

  1. MySpace Music Like
    MySpace has a high value because of it's massive userbase, which in turn provides a potentially rich source of advertising income. Given the audience is a young demographic it's a very lucrative market for advertisers.
  2. MySpace Music Play
  3. Make money with MySpace
  4. Reverbnation Plays increaser
    With almost four million registered People on Reverbnation it would be a mistake for anyone to take that marketing chance for granted. Get on the Reverbnation Trending Now list with the help of Get Free Followers!
  5. How to get Reverbnation Fans?
  6. Soundcloud Comments
    Just show the world how talented you are via Soundcloud. Get Free Followers drives REAL targeted traffic to your page, leading to more plays, likes, comments, reposts and followers!
  7. Free Soundcloud Likes
  8. How to get more Plays on Soundcloud?
 
  1. VK Page
  2. VK find Friends
  3. VK promotion
    VK public Groups are organically searchable in Yandex which is the top Russian search engine. Get Free Followers provides you this professional and super fast service to give 100% REAL and active VK users - willing to be members of your Group and make it popular.
  4. VK photos
  5. VK like
  6. VK post
  7. VK marketing
    Get Free Followers can help your VK Post reach millions of VK users, without needing you to spend much time on it!
  8. VK videos
    Do you know that you can also post videos in VK - the Russian Facebook? Yes - as you guessed it by now - VK, the social giant, can also be used for marketing your videos.
  9. VK video player
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