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Pay Per Click content

In theory, you wouldn't appear in the results for search terms that aren't aligned with your Pay Per Click content. They show up on the pages of informative websites or blogs. AdSense could match ads to either your content or the referring search query and it would be six of one/half dozen of the other - but we know that isn't true in reality; often users find our pages using search terms that have nothing to do with our content."Contextual ads" that place advertisements based on broad match keyword search terms rather than landing page copy can easily miss the mark and create message mismatches that could have advertisers annoyed and uncomfortable.

Contextual advertising systems process the content of the page, extract features, and then search the ad space to find the best matching ads. Given a page p and a set of ads A = {a1 . . . as} we estimate the relative probability of click P(click|p, a) with a score that captures the quality of the match between the page and the ad. To find the best ads for a page we rank the ads in A and select the top few for display. The problem can be formally defined as matching every page in the set of all pages P = {p1, . . . ppc} to one or more ads in the set of ads. Each page is represented as a set of page sections pi = {pi,1, pi,2 . . . pi,m}. The sections of the page represent different structural parts, such as title, metadata, body, headings, etc. In turn, each section is an unordered bag of terms (keywords). A page is represented by the union of the terms in each section:

pi = {pw1s1 , pw2s1 . . . pwmsi}



where pw stands for a page word and the superscript indicates the section of each term. A term can be a unigram or a phrase extracted by a phrase extractor.
Similarly, we represent each ad as a set of sections a = {a1, a2, . . . al}, each section in turn being an unordered set of terms:

ai = {aw1s1 , aw1s2 . . . awlsj}

where aw is an ad word. The ads in our experiments have 3 sections: title, body, and bid phrase. In this work, to produce the match score we use only the ad/page textual information, leaving user information and other data for future work.

Page weight

Next, each page and ad term is associated with a page weight based on the tf-idf values. The tf value is determined based on the individual ad sections. There are several choices for the value of idf, based on different scopes. On the ad side, it has been shown in previous work that the set of ads of one campaign provide good scope for the estimation of idf that leads to improved matching results. However, in this work for simplicity we do not take into account campaigns.

To combine the impact of the term's section and its tf-idf score, the ad/page term page weight is defined as:

tWeight (kwsi) = weightSection (Si) - tf-idf (kw)

where tWeight stands for term weight and weightSection(Si) is the weight assigned to a page or ad section. This page weight is a fixed parameter determined by experimentation.

Each ad and page is classified into the topical taxonomy. We define these two mappings:

Tax(pi) = {pci1, . . . pciu}
Tax(aj) = {acj1 . . . acjv}

where pc and ac are page and ad classes correspondingly. Each assignment is associated with a page weight given by the classifier. The weights are normalized to sum to 1:

Pay Per Click contentwhere xi is either a page or an ad, and cWeights(c) is the class weight - normalized confidence assigned by the classifier. The number of classes can vary between different pages and ads. This corresponds to the number of topics a page/ad can be associated with and is almost always in the range 1-4.


What is contextual advertising?

Marketing Techniques

  1. What is contextual advertising?
  2. How contextual ads work?
    1. Ad classification
    2. Pay Per Click content
    3. Keyword discovery
    4. Relevance in advertising
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  4. Facts about industry
    You need to know these, before you decide to choose from image and text ads.
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  10. Contextual ad for publishers
  1. Things you should always take into consideration when trying to market your site are: people that you are trying to reach. Also the methods that you will use in your plan to be successful.

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    4. Contextual advertising
    5. Relationship Marketing
    6. Email advertisement
    7. SMS marketing services
    8. Pay Per Click internet marketing
    9. Social Media
    10. Online video marketing


How to get your music heard?

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The physical technology and the conceptual structure of the Internet have given music followers the ability to craft their own online experiences. If one artist is not providing the type of fan engagement a consumer seeks, the odds are very high that some other comparable artist is. This puts the fan in a position of greater power and influence than ever seen before in the music industry.

But this isn't necessarily bad news for musicians, labels, mangers, or anyone else in the chain that profits from controlling how people experience their content, and eventually - how to get your music heard. Savvy bands that tap into existing and developing technologies can deliver something to their music followers that satiates their demand for an insider glimpse - while also keeping control over the band's image.

  1. Small Jobs - Category: Sound Music
    Post your music promotion' requirement as a suggestion in this FREE micro-job website. You can get that done in a very short time - for spending as low as $5. Connect with the workers - to get even more jobs done for a very cheap price - if you can build a strong relationship with them. Start building deals with them.
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    Do you have a music website? It can be anything related to music. It can an artist's website - containing details of the musics that you created, of it can be a merchant's website with all sorts of musical products you wanna sell. Just don't post your profile urls from the music networking sites here (e.g. your MySpace / Reverbnation / Soundcloud profiles) - you should rather post them in social networks - this is not the place.

If you are a professional music artist / selling professional music products - then we recommend you to use the above mentioned advertising methods. If you are rather looking to get more followers / subscribers to the music networking profiles - well don't be disappointed - we have some great options for you here yet - all for FREE.

Actually, There's no shortage of lists on how bands can get free music promotion, but I'd like to add this one more here. My hope is that this one is a bit more up to date, and shines light on some of the great free tools that have emerged in the past 2-3 years. If you have any other great tips for promoting music for free, feel free to add them in the comments below!

  1. How to add MySpace Connections?
    Do you have a MySpace Account? Do you know how to make MySpace Connections? You add your account for others to connect it here in Get Free Followers and increase the MySpace Connections. You can also earn Coins sending MySpace Connections request and convert that to REAL money.
  2. How to get Reverbnation Fans?
    Reverbnation is the hub for online music presence. Reverbnation is Myspace's rightful heir in the music realm. Not only does it offer you a whole plethora of possibilities to set up your music profile and market it, but it also links to both Facebook and Twitter. This makes Reverbnation a really streamlined hub for all your social media activities.

    Use the Get Free Followers tool to get the most out of Reverbnation.
  3. Free Soundcloud Followers
    What once hatched as music sharing tool among artists, Soundcloud is now full publishing platform to upload all kind of audio media and share to the world. Soundcloud has a huge platform to hear your tracks, so utilize Get Free Followers and reach your targeted people without any hesitancy.

Social Media is revolutionising the Music industry. There was a time when celebrity musicians were positioned as unreachable idols. Those days are long gone; in today's wired marketplace, musicians have to forge a personal relationship with their audience to keep their music followers' interest. And for many, that means creating opportunities for fans to have an inside look into all aspects of an artist's life.

The digital music space of 2009 looks very similar to the Internet application space in 1999 - a sea of new technologies, venture-funded start-ups all hoping that their product will be the killer app to revolutionize the business. Many of these will fail, but a handful (e.g. Get Free Followers and the ones mentioned above) will survive and change the way the industry operates. Assembling a core toolbox of these digital fan engagement assets is a critical step in marketing an artist moving forward. For musicians (or the team managing their online presence), it is essential to pay attention to available technologies and constantly evaluate what will enhance their fans' interactions with the band.

Music advertising

 

VK social media

  1. MySpace Music Like
    MySpace has a high value because of it's massive userbase, which in turn provides a potentially rich source of advertising income. Given the audience is a young demographic it's a very lucrative market for advertisers.
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  4. Reverbnation Plays increaser
    With almost four million registered People on Reverbnation it would be a mistake for anyone to take that marketing chance for granted. Get on the Reverbnation Trending Now list with the help of Get Free Followers!
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  6. Soundcloud Comments
    Just show the world how talented you are via Soundcloud. Get Free Followers drives REAL targeted traffic to your page, leading to more plays, likes, comments, reposts and followers!
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  8. How to get more Plays on Soundcloud?
 
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  2. VK find Friends
  3. VK promotion
    VK public Groups are organically searchable in Yandex which is the top Russian search engine. Get Free Followers provides you this professional and super fast service to give 100% REAL and active VK users - willing to be members of your Group and make it popular.
  4. VK photos
  5. VK like
  6. VK post
  7. VK marketing
    Get Free Followers can help your VK Post reach millions of VK users, without needing you to spend much time on it!
  8. VK videos
    Do you know that you can also post videos in VK - the Russian Facebook? Yes - as you guessed it by now - VK, the social giant, can also be used for marketing your videos.
  9. VK video player
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