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Pay Per Click conversion

Every single time a user clicks on your advertisement and then follows through to make a "sale," it is called a conversion. Contextual advertising usually falls into the category of direct marketing (as opposed to brand advertising), that is advertising whose aim is a "direct response" where the effect of an campaign is measured by the user reaction. One of its advantages in general and contextual advertising in particular is that, compared to the traditional media, it is relatively easy to measure the user response. Usually the desired immediate reaction is for the user to follow the link in the ad and visit the advertiser's web site and, as noted, the prevalent financial model is that the advertiser pays a certain amount for every click on the advertisement (PPC). The revenue is shared between the publisher and the network.
  1. If you have a larger budget create an account on the top tier pay per click networks, Google, MSN and Yahoo!.
  2. If you have a smaller ad budget go with Google and some tier 2 and tier 3 networks.
  3. A great way to get branding is to get those impressions. Try giving 3rd tier networks a try but know that conversions may be lower on 3rd tier networks.
  4. Utilize keycompete to get a good base on competitor PPC advertising.
  5. Extensive keyword research for optimal exposure, converting keywords for optimal Pay Per Click conversion.
  6. Try to find niches and keyword markets to target that are not as heavily competitive but are highly trafficked so your cost per click will be way down.
  7. Mind your ad quality.


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Context match advertising has grown from Sponsored Search advertising, which consists in placing ads on the result pages from a web search engine, with ads driven by the originating query. In most networks, the amount paid by the advertiser for each SS click is determined by an auction process where the advertisers place bids on a search phrase, and their position in the tower of ads displayed in conjunction with the result is determined by their bid. Thus each ad is annotated with one or more bid phrases. The bid phrase has no direct bearing on the ad placement in CM. However, it is a concise description of target ad audience as determined by the advertiser and it has been shown to be an important feature for successful Pay Per Click conversion. In addition to the bid phrase, an ad is also characterized by a title usually displayed in a bold font, and an abstract or creative, which is the few lines of text, usually less than 120 characters, displayed on the page.

The ad-network model aligns the interests of the publishers, advertisers and the network. In general, clicks bring benefits to both the publisher and the ad network by providing revenue, and to the advertiser by bringing traffic to the target web site. The revenue of the network, given a page p, can be estimated as:

Pay Per Click conversion

where k is the number of ads displayed on page p and price(ai, i) is the click-price of the current ad ai at position i. The price in this model depends on the set of ads presented on the page. Several models have been proposed to determine the price, most of them based on generalizations of second price auctions. However, for simplicity we ignore the pricing model and concentrate on finding ads that will maximize the first term of the product, that is we search for:

Pay Per Click conversionFurthermore we assume that the probability of click for a given ad and page is determined by its relevance score with respect to the page, thus ignoring the positional effect of the ad placement on the page. We assume that this is an orthogonal factor to the relevance component and could be easily incorporated in the model.

Online advertising in general and contextual advertising in particular are emerging areas of research. The published literature is very sparse. A study presented in confirms the intuition that ads need to be relevant to the user's interest to avoid degrading the user's experience and increase the probability of reaction, and thus the Pay Per Click conversion.


What is contextual advertising?

Marketing Techniques

  1. What is contextual advertising?
  2. How contextual ads work?
    1. Ad classification
    2. Pay Per Click content
    3. Keyword discovery
    4. Relevance in advertising
  3. Highest Pay Per Click keywords
  4. Facts about industry
    You need to know these, before you decide to choose from image and text ads.
  5. Pay Per Click fraud
  6. Context aware ad network
  7. Benefits of context ad
  8. Pay Per Click conversion
    What is it about? Navigate to see...
  9. Best ad agencies in the world
    You can make a lot of money through your web page if you sign up for the best ad agencies in the world.
  10. Contextual ad for publishers
  1. Things you should always take into consideration when trying to market your site are: people that you are trying to reach. Also the methods that you will use in your plan to be successful.

    Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and brand awareness. The 10 best ways to promote your site on the web today are :

    1. Affiliate Marketing
    2. Application Marketing
    3. Web banner
    4. Contextual advertising
    5. Relationship Marketing
    6. Email advertisement
    7. SMS marketing services
    8. Pay Per Click internet marketing
    9. Social Media
    10. Online video marketing


How to get your music heard?

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The physical technology and the conceptual structure of the Internet have given music followers the ability to craft their own online experiences. If one artist is not providing the type of fan engagement a consumer seeks, the odds are very high that some other comparable artist is. This puts the fan in a position of greater power and influence than ever seen before in the music industry.

But this isn't necessarily bad news for musicians, labels, mangers, or anyone else in the chain that profits from controlling how people experience their content, and eventually - how to get your music heard. Savvy bands that tap into existing and developing technologies can deliver something to their music followers that satiates their demand for an insider glimpse - while also keeping control over the band's image.

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  2. How to get Reverbnation Fans?
    Reverbnation is the hub for online music presence. Reverbnation is Myspace's rightful heir in the music realm. Not only does it offer you a whole plethora of possibilities to set up your music profile and market it, but it also links to both Facebook and Twitter. This makes Reverbnation a really streamlined hub for all your social media activities.

    Use the Get Free Followers tool to get the most out of Reverbnation.
  3. Free Soundcloud Followers
    What once hatched as music sharing tool among artists, Soundcloud is now full publishing platform to upload all kind of audio media and share to the world. Soundcloud has a huge platform to hear your tracks, so utilize Get Free Followers and reach your targeted people without any hesitancy.

Social Media is revolutionising the Music industry. There was a time when celebrity musicians were positioned as unreachable idols. Those days are long gone; in today's wired marketplace, musicians have to forge a personal relationship with their audience to keep their music followers' interest. And for many, that means creating opportunities for fans to have an inside look into all aspects of an artist's life.

The digital music space of 2009 looks very similar to the Internet application space in 1999 - a sea of new technologies, venture-funded start-ups all hoping that their product will be the killer app to revolutionize the business. Many of these will fail, but a handful (e.g. Get Free Followers and the ones mentioned above) will survive and change the way the industry operates. Assembling a core toolbox of these digital fan engagement assets is a critical step in marketing an artist moving forward. For musicians (or the team managing their online presence), it is essential to pay attention to available technologies and constantly evaluate what will enhance their fans' interactions with the band.

Music advertising

 

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  1. MySpace Music Like
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