It’s also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association
), email practically pays for itself ... and saves a tree or two. It’s what you use when you want to move from “conversation to commerce.”
All of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don’t work.
What works is a value exchange -- your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you ... that you’re not a soulless self-promoting spam-bot.
Good email advertisement content deepens your relationship with your audience through effective subject line writing (getting your messages opened), your distinctive voice (getting those messages read), and delivering quality, niche specific content your prospect needs and shares with others (inspiring referrals and word-of-mouth).