Be independent, be your own financial planner
Popular Investor2 - EN  
Search our Website:
Go to Bottom
  1. Monetizing Social Media : Find out how social media can also be a great money making tool.
  1. Pure Money Making tools : Here we are composing tools to help you manage, optimize and guide your internet marketing strategies!
  2. SEO Forum : Use our open forum. You can use this as an opportunity to share your links and make profits!

What is an email newsletter?

Email newsletter is a powerful marketing and communication tool that has various useful functions. Even non-corporate organizations such as not-for-profits and schools can use it as a means of promoting their initiatives and keeping their organization top of mind with recipients. Email newsletters are hotter than ever. They're a great extension to your business' communication toolkit and offer you and your clients an excellent channel by which you can reach potential and existing customers. It reminds your users about you; informs users about your products; tells them what you have been up to; helps you build a unique relationship with them. Users like email newsletters if it brings them value.

Whether or not the email newsletter is actively selling a product or service, marketing is always the main motivation behind sending email newsletters. After all the years I've worked in the email marketing industry, I am still amazed at the changes we go through on a regular basis. From the start of DMARC to deal with phishing to the intricacies of social media integration, it can truly be said of email that "it's always something."

Social media and mobile technology have fundamentally changed the way nonprofits communicate with their supporters. It has also changed the way supporters use email, and thus how nonprofits publish e-newsletters. Some email marketing tactics stay tried-and-true, however. And email newsletter marketing is near the top of that list. If email newsletter marketing has fallen out of favor at your organization, overshadowed by other marketing initiatives, here are seven reasons to give email marketing newsletters another look.

  1. Different People, Different Channels

    Some portion of your audience will turn to Twitter for your latest. Some will check in on your Facebook page. Still others will want your info delivered to their inbox because email newsletters remains their first choice for communications from you. Email newsletters keep you communicating with different people via different channels. In fact, your newsletter can be sent out via email, then archived on your website with tweets and Facebook links pointing to it. That approach meets everyone's need!
  2. Nurturing From Prospect to Customer

    The email newsletter remains an effective way to build a relationship with a prospect, nurturing them along until they become a customer. They obviously like you enough to sign up for your marketing newsletter. Now keep moving things along in the inbox, kindly and noncommittally, in a way only the soft approach of a newsletter can do.
  1. Staying Top of Mind

    When someone buys from you, that's only the beginning of the potential purchases that lie ahead, as long as you keep nurturing the relationship along. Email marketing newsletters can do that, nonchalantly keeping you top of mind until it's time for another-or different-purchase.
  2. Social Media Sharing

    What do people share? Content! Whether they tweet it, link to it , blog on it or share it, people spread the word about content they like, whether it's your writing, pictures or video. And your newsletter can be a mix of all three. As long as it's great content people will want to share, the format matters less than the share-ability.
  3. Serving an SEO Purpose

    Even in an age dominated by Facebook, the search engines are still major players in any online marketing efforts. Getting found by people who don't yet know about you is key, and, in many cases, SEO is how that happens. You give your SEO a boost every time you add content to your website...which archiving your newsletter automatically does. Easy to do, easy to benefit from.
  4. Content Marketing

    Content marketing is still a hot topic, and an easy one for you to address if an email newsletter is already part of your marketing arsenal. After all, what is an email newsletter but content?
  5. Repurposing Content

    Content has value. And the more use you can get out of it, the more value it has. A newsletter can be repurposed content from your blog, whitepaper or Facebook commentary. Or it can be the fodder for any of those. Think "write once, use repeatedly," and you'll find your newsletter content is both fed by and feeds several other sources.

Email advertisement

Marketing Techniques

  1. Direct mail marketing
    1. Creative direct marketing
    2. Email marketing vs traditional mail
    3. How to write business email?
  2. Transactional emails
    It's not about financial transactions anymore.
    1. Email marketing secrets
    2. Marketing don'ts
  3. What is an email newsletter?
    1. How to design email newsletter?
    2. Email newsletter tools
  4. Opt in e mail
    1. Double opt in
    2. Email list building
  5. Pay per visit email
  6. PPC lead generation
    PC lead generation is important for sales leads with this most efficient medium - email.
  1. Things you should always take into consideration when trying to market your site are: people that you are trying to reach. Also the methods that you will use in your plan to be successful.

    Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and brand awareness. The 10 best ways to promote your site on the web today are :

    1. Affiliate Marketing
    2. Application Marketing
    3. Web banner
    4. Contextual advertising
    5. Relationship Marketing
    6. Email advertisement
    7. SMS marketing services
    8. Pay Per Click internet marketing
    9. Social Media
    10. Online video marketing
Content updates

Email Notification

Share on APSense

Seed Newsvine

Get Free Followers

Pure Money Making tools

Marketing / SEO   Business Blogs
Blogarama - Blog Directory   Top Small-Business Sites
  bookmark at folkd
Increase Page Rank   Wutzle - Blog DirectoryWutzle - Blog DirectoryMy Blog Rating
My Zimbio   Top Blogs

Newest Posts

Pure Money Making community

You are here :
Home » Online Marketing » Email advertisement » What is an email newsletter?
Bookmark this topic :
Bookmark and Share
Subscribe to our Content Pure Money Making updates Subscribe to our Community Financial information sites Internet business services Websites of the future

Join Traiborg

Go to top
Home  |  About Us  |  Contact Us  |  Links  |  Submit Your Site  |  Exchange Link  |  Sitemap  |  XML Sitemap  |  Toolbar Copyright © 2009-2014 Pure Money
All Rights Reserved.